Pros Communities Viewletter - Process on how to be effective on Social Networking by developing your own unique offering and differentiating yourself on Social Networks.

1. Social Networking Part I.
How do you make social
networking effective?
Developed by Diane Rines, Founder Pros Communities
© 2010 DBA Wise Career Move LLC, Toll-free 877-735-6288, All Rights Reserved

2. Pros Communities Viewletter sponsored by:

3. What is social networking?
Lee LeFever @ CommonCraft defines Social Networking
Ron Jones, President @ Symetri Internet Marketing defines:
 "Social media essentially is a category of online media
where people are talking, participating, sharing,
networking, and bookmarking online.
 There is a wide variety of social media, ranging from
social sharing sites such as YouTube and Flickr
through social networks such as LinkedIn and
Facebook.”
 Examples – Blogs, websites, mobile apps, chat, video

4. Why Social networking?
 Pervasive, ubiquitous, free advertising
 High return on marketing spend
 Distinguish yourself in a flooded job
market
And yet there is room for complete
revolution of ideas, operations, and job
force training.

5. Why is social media powerful?
Social Media Stats
As Albert Einstein says "You have to learn
the rules of the game and then you have to
play them better than anyone else."

6. Plan what you say
Why?
 Recruiters scour social networks and
associations by industry, and career
specific keywords.
 Social Networking is the single most
effective way to sell a product or land a job.

7. “Differentiate Yourself”
within your Social Network
 Relationships
 Recommendations
 Brand name
 Biography
 Twitter, Facebook, LinkedIn
 Industry Associations
 White Papers, Blogs, Presentations

8. Analyze and Apply Your Strengths
Now use your differentiated skills, interests,
and experience and target your market.

9. Benefits of a Social Network
 Within Social Networks we learn from other
professionals, promote our skills, participate in
discussions and ask for feedback.
 Thanks to Internet search engines, there is a ton of
free information on the internet. Everything from
tutorials on Twitter, Facebook, Linkedin,
entrepreneurship, advertising, and traffic monitoring.
Can it be overwhelming? Do you have to monitor what
you say and what you sell? … Absolutely!

10. Manage your reputation online. Why?
"Blocking access to social media at work doesn't stop
employees from using phones to access these media,
texting, or sending emails". – Kathleen Edmond,
Best Buy Chief Ethics Officer
Your customers, competitors and employers are
watching – make your message powerful.
Next time we’ll talk about Social Networking Part II.
“Building your brand online”

11. About the Author: Diane Rines
 Founder of Pros Communities ~
Phoenix Professionals, Sales Phoenix,
Power of Positive, and Career Pros
 As Software Developer and Technical Lead, conducted campus
and on-site interviews
 Active in social networking and have managed several popular
LinkedIn groups with technical, financial, educational and
business members
 Coordinated workshops, banquets, and community outreach
events and volunteers.
 Public speaker at workshops, college fairs, and campus events.

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