What’s happening in social media? The trends and insights are found here. Twitter and Facebook updates, including Twitter Analytics, Instagram video and Facebook hashtags. To learn more, please visit http://www.w2ogroup.com

1. Trends and Insights
What’s Happening in Social Media
June 28, 2013

2. Twitter Updates Android and iOS Apps
• Twitter has made improvements to their apps,
primarily to the photo uploading and account
switching processes.
• Users uploading photos now see their photo in
actual size.
• Images from the camera roll appear below the
compose window, so users can quickly choose
images.
• Avatars and usernames also appear in the
compose window, allowing users to switch
accounts simply by touching the avatar.
• To enhance privacy, users can now remove their
location from a tweet when composing.
• Additional update for Android: updated
notification system
Link:
http://mashable.com/2013/05/2
9/twitter-update-ios-android/
Contents are proprietary and confidential.

3. Twitter Revamps TweetDeck
• This is TweetDeck’s most significant visual and
interface update in years.
• Big Changes:
– The deck is now white, similar to competitors
– The menu moved to a narrow/expandable
bar on the left-hand side
– Icons are used to identify columns and
additional options, with [icon] growth
dependent on tracked accounts and added
columns
• Adding new columns is easier than ever, with a
“+” button in the menu bar
– Columns created using 9 different tweet
facets, including mentions, lists and activity.
Link:
http://mashable.com/2013/06/
05/tweetdeck-makeover/
Contents are proprietary and confidential.

4. New look for Threaded Conversations
on Twitter
• Twitter is testing a new look for site
conversation, making message and reply
threads more visible to users in the
conversation timeline
• Content will appear directly in-stream,
without having to click on the tweet that
is in conversation
• There has been no official response from
Twitter regarding the change and it
appears they are rolling it out slowly
Link:
http://mashable.com/2013/06
/03/twitter-replies-view/
Contents are proprietary and confidential.

5. Turn Facebook Profile Pictures and Logos
into Emoticons
• Facebook came out with a new trick on Facebook
Chat that allows users to turn profile pictures and
brand logos into tiny emoticons.
• This new trick is only properly viewable via
computer, not mobile.
• Making mentions:
– Go to the Facebook page of the person or
brand you want to mention
– Copy the personalized portion of the URL
– Paste the personalized portion of the URL in a
chat, surrounded by double brackets (ex.
[[HERSHEYS]]
– Emoticon will appear after pressing enter
Link:
http://mashable.com/2013/06/0
7/facebook-chat-emoticons/#_
Contents are proprietary and confidential.

6. Facebook Get’s Hashtag Support, Not Open to Adverting…Yet
• Facebook introduced hashtags to their site to aid users in
surfacing conversation
• Slowly roll out to users over time, not open to advertising
(at least not at this time)
• Facebook wants to make it easier for users to find content
that already exists on the site
– Hashtags will be clickable and searchable
• Hashtags from other services, including Instagram, will be
searchable
• Searchable within users’ networks, not public like Twitter
• Ability to compose hashtags directly from a hashtag feed
• Adding hashtags to Facebook will allow adding real-time
content to specific search streams much easier than ever
before
• Might ultimately increase Facebook’s Graph Search – provide
a clearer expression of interest as opposed to “likes.
Link:
http://mashable.com/2013/06/1
2/facebook-hashtag-support/
http://mashable.com/2013/06/1
2/facebook-hashtag-advertising
Contents are proprietary and confidential.

7. Twitter Opens Up Analytics Tools to Public
• Twitter recently released various analytics
tools for public use, giving users access to
more in-depth data
– Brand and People who follow them
– Performance of tweets
• Users log in to Twitter Ads using the Twitter
handle and password to access the features
• Option to view analytics for your timeline
activity at the top of the page
• Dashboard displays a personal graph per user,
depending on number of mentions, follows
and unfollows in the past month
– Recent tweets, favored tweets, retweets,
replies
• Users can review data on followers including
their interests, gender and location.
Link:
http://thenextweb.com/twitter/2013/06/13/twitter-
opens-up-its-analytics-platform-lets-everyone-
review-the-performance-of-their-tweets-for-free/
Contents are proprietary and confidential.

8. Facebook Unveils Video for Instagram
• Facebook unveiled Video for Instagram, bringing 13
brand new filters to the app that are designed for
videos ONLY
– Available immediately for iOS and Android
• The application will look exactly like Instagram does
now, but with both a camera and a video icon
• Videos can last anywhere from 1 second to 15
seconds maximum
• Users can record, edit and delete frames
• Users can choose which frame they want to use as
the cover photo of their video (for the Instagram
feed)
• The video does not loop, it only plays once, similar
to YouTube
• Instagram will be using a video stabilization
technology called ‘Cinema’ to enhance videos
Link:
http://mashable.com/2013/06/20/instagram-
video/
Contents are proprietary and confidential.