1. 1
Type of Document- Date
Contents are proprietary and confidential.
Social Impact Report
PreCommerce Summit 2014
March 6, 2013
SFA Intercontinental Hotel, Austin, TX

2. W2O Agile Studio Gives Summit a Digital Echo
Approach
We monitored conversation through real-time listening, engaged with
attendees on social, and created agile images featuring live updates
from the event. Leveraging the knowledge and influence of our
clients, we were able to reach the largest audience in event’s history.
Tools
Team Members
Kelsey Carroll, Blaire Clause, Gage Grammer
LiveCubeApp Founder, Aaron Price

3. Making it Rain on Twitter
The Numbers
70+ Tweets sent out from @W2Ogroup during Summit
• 29+ LIVE text updates
• 25 Retweets of summit attendees
• 16 Posts featured W2O-branded images created on-site

4. Gamification Drives Social Engagement
Branded Platform LIVECUBE Focused Social Conversation
Event attendees competed for points and prizes rewarded to the most prolific and frequently mentioned
users throughout the duration of the event
Key Takeaway
The use of a third-party platform ignited engagement
among attendees, driving mentions of the #W2OSummit
hashtag leading to more concentrated conversation
during the event
The Numbers
6.7M+ Impressions on Twitter
1600+Tweets generated within the app
• That’s a post every 20 seconds

5. Branded Templates Ensure Cohesive Look-and-Feel
Blog
Post
Content
Capsule
Social
Posts

6. @W2OGroup Posts Most Shared Tweet of the Event
The Numbers
62xNormal Reach
• Notable virtual attendees shared content on
Twitter
Key Takeaway
The sole method of virtually attending the
conference was through social conversation
Event attendees, both physical and
virtual, anticipated trustworthy, real-time
updates from the host
1.4K
Followers
2.3K
Followers
10K
Followers
11K
Followers