1. Social Media
Marketing Series:
Building Your Brand
Through Facebook
Instructor:
Bethany Hartley
WBDC
WBDC
1
@WBDC
WBDCChicago.wordpress.com
Facebook.com/WBDC.Chicago
Women’s Business Development Center

2. •Determine the mission and purpose of your
Facebook page for your brand and business
•Post engaging material
•Interact effectively to engage future clients
•Manage your Facebook page and decide who
should be managing
•Weigh the pros and cons of launching a
Facebook Ad Campaign
•Build a Facebook Fan Page

3. Determine the mission
and purpose of your
Facebook page
for your brand
and business
What is the purpose of having your Facebook Business Page?
Pull from business mission
Publish mission relevant content

4. Post Engaging
Material
Caption Contest:
Quotes
Short and Sweet – 80 characters or less
have 27% higher engagement rate
Post on brand
A picture is worth 1,000 likes
Fill in the blank:
“My favorite woman owned business to
visit is ______”

5. Interact effectively to
engage future clients
Engagement rates for Facebook posts are 18% higher on Thursday
and Fridays
The most effective wall posts are those that are touching or contain
emotional stories. 2 – 3x higher
Posts about sports wins or asking the audience simple questions – 1.5
– 2x more engagement
Show timely connection with current fans

6. Manage your Facebook
page and decide
who should be managing
Add an author for multiple users providing content
Social Media Policy
Outsourcing?

7. Weigh the pros and cons
of launching a
Facebook Ad Campaign
Pros
Demographic Specific Ads
Starting Your Following on Page – offering discounts/coupons
Social collateral – creates a community of long time customers
Sense of trust / higher engagement than Google
Cons
Cost Money
Promoted Posts

8. Now it’s time to build your
Facebook Business Page!
https://www.facebook.com/pages/create.php