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Robert Johansson - Schibsted

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Robert Johansson (@Robbanjohansson), Head of RTB and Programmatic, Schibsted, Sweden

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Schibsted Programmatic London, 09.04.2014
Reach 8 out of 10 people every day 40 % of the traffic
SCHIBSTED PROGRAMMATIC Make the buy process more effective1 Bring intelligence into the buying process2 Programmatic Direct - iSocket, Shiny Ads,Adslot Real time bidding / Programmatic Premium / Premium Guaranteed
SCHIBSTED PROGRAMMATIC 2 Always on campaigns Branding campaigns Premium Programmatic Deal ID Second bid auction Specific placement Non guaranteedTransparent URL 4 Branding campaigns Programmatic Direct Integrated with the adserver Guaranteed inventory Audience buying Transparent 1 Remnant inventory Second bid auction Non guaranteed Audience buying
 Mainly performance campaigns Open RTB 3 Always on campaigns Branding campaigns Premium Guaranteed Specific placement Guaranteed inventory Transparent URL
#1 Transparency #2 Data #3 Tech providers What are we talking about in Sweden?
Robert Johansson - Schibsted

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