Dr. Petrus Pennanen, CEO of Leiki Ltd, presented on the company's user-centric publishing platform with automatic content recommendations. The platform analyzes all content to create detailed semantic profiles that power a recommendation widget showing relevant items across sites and content types. Customers saw increased traffic, sessions on premium content, and reduced bounce rates. Leiki helps publishers move from search and brands to discovery and relevancy.

1. Session:
Digital Innovation
Title:
Leiki – User-Centric Publishing
with Automatic Content
Recommendations
Speaker:
Dr. Petrus Pennanen, CEO
Leiki Ltd

2. User‐Centric Publishing
with Automatic Content Recommendation

3. Leiki Focus automatically
analyzes all your content and
creates a uniquely detailed
semantic profile for each item.
semantic profile

4. The Leiki recommendation widget shows most
relevant items across sites and content types.
Articles from Newspapers on tabs 1, 2 and 3 Videos from Video Portal on tab 4
1 2 3 4 5 6
Classified job ads on tab 5 Products on tab 6
p.4
From Search to Discovery.
From Brands to Relevancy.

5. • Increase of traffic for all sites:
Doubling of number of users observed!
• More traffic to premium content:
300‐500% more than standard promotion!
• Increased session length, reduced bounce:
Keep the users on your sites and out of Search!
p.5
From Search to Discovery.
From Brands to Relevancy.

6. That’s only a part of the story…
Meet us in the Open Lounge!
CUSTOMERS AWARDS
Media Innovation
of the Year Award
Winner of 'Most
Innovative Technology'
p.6
From Search to Discovery.
From Brands to Relevancy.