October 2012 Global Video Insights

Global Video Insights • October 2012

For millions of people around the world,
Vuclip is an essential part of their daily lives.
We deliver video on-the-fly, on any device,
and in any country, providing unparalleled
reach for our partners.

2

Global Video Insights • October 2012

Hello and welcome to this month’s Global Video Insights Report.
This month’s report highlights the connection between branding and mobile
video in a number of ways.
First off, we conducted a global mobile survey on the subject of autos. We
received more than 60,000 responses from over 125 countries in six days and
uncovered some trends car makers would love to know. We determined the
most-preferred global brands, which luxury brands consumers are aspiring to,
when they intend to purchase a car and the features most important to make
that decision.
Secondly, in tracking the most-watched mobile video clips, not only did we find
that movies, sports, humor and religious content are front and center, but big
brands Pantene and Range Rover also captured the attention of a fully-engaged
mobile audience. Both brands had ads that hit the top ten most-viewed clips in
various countries.
I hope you enjoy this month’s report!

Cheers,
Judith Coley
Vice President, Marketing

Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com
Global Video Insights • October 2012 • Sign up to receive Global Video Insights each month

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Driving Trends: Worldwide feedback on automotive choices and preferences
We recently conducted a global mobile survey on autos.
With more than 60,000 responses in over 125 countries,
we uncovered some fascinating data about automotive
preferences and purchase intentions.

Most-preferred global auto brands

None

8%

Most-desired global luxury auto brand
Other

Toyota
Acura
Alfa
Romeo

12%

Suzuki/MaruF
32%
2%

3%

4%
Cadillac

Other

Hyundai/Kia
4%

7%

4%
Bentley

5%
BMW

Volkswagen
35%

Honda

6%
Porsche

Ford
11%

7%

Nissan
7%

7%
Lexus

Chevrolet
7%

9%
Audi
Mercedez

7%
Benz

Toyota lapped the field as the world’s most wanted (non 16%

luxury brand) car? Nearly a third of all respondents said that Jaguar

Toyota was their top choice. Given the brand’s reputation 7%

for reliability and affordability, it’s not a huge surprise, but it If Toyota speaks to the universal preference for reliability and
is interesting how Honda seems to be sputtering in terms of price, BMW inspires those who aspire to a luxury vehicle. 35%
preference. of global respondents chose BMW as their top luxury brand.


4
4

Driving Trends: Worldwide feedback on automotive choices and preferences

Top features when evaluating auto purchases
Service
Plan

7%

Features

7%
We asked consumers
Cost

Value
19%
what they consider as
8%
the top feature when
buying a car. Nearly 20%
Comfort
Safety
of respondents said cost
8%
15%

was the top factor. Safety
Brand
came in second with
Engine/
11%
Style/
Looks

Power
engine power revving not
13%

12%
too far behind.

All

Timing of next auto purchase

Never
Over one-third of our
12%
respondents are eager to
Not
in
the
near
In
3
Months

future
make a car purchase in the
25%

19%
next three or six months.
That’s a whopping number
In
6
Months
of motivated auto buyers
In
2
Years
In
1
12%
that brands can reach
19%
Year

13%
through mobile marketing.


5

Spotlight on India Madhur Bhandarkar’s
movie “Heroine” starring
Cricket is always near and dear to the Kareena and Anurag
hearts of Indians. Such is the passion Basu’s “Barfi” featuring
around cricket in India that a large chunk Ranbir Kapoor, Priyanka Top India Searches
of population is addicted to the sport and Chopra and Ileana d’Cruz
October 2012
the cricketers draw a huge fan following. both created a lot of buzz
Even though India did not make it to the before they hit theaters 1 Ek Tha Tiger Songs
T-20 Worldcup finals and the West Indies but could not sustain a 2 Ek Tha Tiger
captured the title, it didn’t deter the lasting impact among
3 Bollywood Unplugged
cricket crazy nation from watching their mobile viewers for long.
favorite sport. The game remained in our Both the movies landed 4 Sheryln Chopra
top five searched items this month. at #9 and #8 respectively. 5 Cricket

6 Sunny Leone

7 Raaz 3
Top 10 India Videos Yash Chopra’s last movie as a director,
the long-awaited , “Jab Tak Hai Jaan” hit 8 Barfi!
1 Talaash Theatrical Trailer second rank amongst the top 10 most 9 Heroine
watched videos this month. On the other 10 Emraan Hashmi
2 Jab Tak Hai Jaan Teaser
hand, Aamir’s suspense thriller “Talaash”
3 Mashallah Full Song - Ek Tha Tiger has already created ripples amongst the October 2011
audience with his cop act again after
4 Bipasha’s Long Kiss To Emraan 1 Katrina Kaif
“Sarfarosh”. The movie bags the top position
5 Sunny Leone’s Family Drama this month. We’ll see if these two can break 2 Bodyguard
the records of Salman’s “Ek Tha Tiger.” 3 Mere Brother Ki Dulhan
6 Ek Tha Tiger - Mashallah
4 Kareena Kapoor
7
Grandma’s Gift - Giving Birth To Bollywood’s bombshell Bipasha Basu 5 Sonakshi Sinha
Granddaughter
and serial kisser Emraan Hashmi’s latest
6 Mausam
8 What’s This Friday: Raaz 3 Review horror flick “Raaz 3” sparked enough
7 Chammak Challo
9 Mashallah - Ex Tha Tiger
interest amongst mobile users to grab
the eighth position in this month’s top 8 Deepika Padukone
10 Jab Tak Hai Jaan Trailer 10. Thanks to the four-minute-long 9 Force Movie
kiss, the hottest new jodi in Bollywood 10 Ganesha
secured the fourth rank in the list.


6

Spotlight on UAE
Music and entertainment
were the most-searched for
categories in mobile videos
in UAE in September. Movies
Top UAE Searches
and celebrities also remained October 2012
a strong focus. Additionally, 1 Pakistan
religious sermons telling stories
2 Dance
of the prophets were among our
most watched. With the start of the new football/soccer season in Europe and 3 Manchester United

also the beginning of the UEFA Cup (Union of European Football 4 Real Madrid
Associations), it’s no surprise that Real Madrid was one of the 5 Cricket
most searched for phrases for this month. 6 Hollywood Trailer

7 Kim Kardashian
Top 10 UAE Videos Comedian Mr. Bean 8 WWE
was the subject of the
1 Mr. Beanbastic 9 Morena
most-watched video this
10 Salma Hayek
2 Omani Demonstrate month. In this clip Mr.
Bean performs his famous
3 Religion Poetry dance and sparked a huge October 2011

Funny Video About Women number of tweets and 1 Britney Spears
4
Driving sharing among viewers in
2 Lindsay Lohan
5 TV Show About Chicken Farms the Middle East.
3 Beyonce
6 Yamani Music and Dance 4 Kim Kardashian

7 New Star Funny Video
One of the most watched videos 5 Dance
this month was a strange one titled 6 Mihd Hamad
Moon Landing Biggest
8 “Baby ghost in the mirror” in which
Lie in History 7 Justin Bieber
a young child plays, while his image
9 Standup Comedy Funny 8 Patturumal
in the mirror stays still. Viewers
10 Baby Ghost in Mirror debated on social media whether 9 Shakira
this was real or an optical illusion. 10 FTC


7

Spotlight on Indonesia Popular South Korean
When Facebook crossed a billion users this idol group, Super
month, the company named Indonesia as Junior is also enormous
one of its five biggest user markets. With in Indonesia. Formed Top Indonesia Searches
an appetite for social media, the country is in 2005 by producer
also a huge consumer of and trendsetter for October 2012
Lee Soo-man of SM
mobile video. Indonesia found that linking its Entertainment, the Radio Galau FM The
1
thousands of islands by a fixed nationwide group comprised a Movie
network was prohibitively expensive, so they total of thirteen members at its peak. Super Junior 2 Super Junior
prioritized the build-out of a mobile network. launched into international recognition following the 3 Spice Girls
Without a doubt, this is a country to watch release of their best-selling single “Sorry, Sorry” in 2009 4 Robin Van Persie
when it comes to all things mobile. and wins big as a top mobile video search this month. 5 Julia Perez

6 Naruto
Top 10 Indonesia Videos Indonesia has not been 7 Tiger JK
immune to Gangnam Style 8 Pixie Lott
1 PSY - Gangnam Style
fever. A viral sensation globally, 9 Gangnam Style
2 Sepucuk Surat Dari Ibu Dan Ayah this clip has also inspired flash
10 Alicia Keys
mobs in Jakarta. As both a
3 3D Bug Race top search and a top view, October 2011
Gangnam Style is a sensation.
4 HolyMonks 1 Luna Maya

5 NOAH - Separuh Aku 2 Julia Perez

3 Naruto
6 Bernard Bear Ngakak
4 Suster Keramas
7 Dikerjain Setan
Mobile video continues to prove itself
5 Sarah Azhari
as an effective medium for branding,
8 Pantene reaching consumers where they are 6 Briptu Norman
most engaged – on their mobiles. 7 Ayu Azhari
9 Tom Jerry Funniest Scenes
Among music, film, humor, Pantene 8 Saipul Jamil
10 Christina Perri - A Thousand Years cracks the top 10 mobile video clips
9 Wonder Girls
viewed this month, just as Range Rover
10 Nadine Alexandra
does in the U.S.


8

Spotlight on the U.S.A. In many ways mobile
video is cutting edge
Something, someone is missing this and blazing new
month! Where have you gone Justin territory. But the child
Bieber? Is it just a September anomaly? star gone astray is an Top U.S.A. Searches
Or is it a sign of the teen heart throb’s old cliché. Amanda
waning celebrity? Only time will tell. October 2012
Bynes, with her recent
One thing is for sure though – the viral DUI charges, hit and run 1 Hollywood
nature of Gangnam Style his impacted accidents and all around 2 Lady Gaga
mobile video in a big way, both in terms bizarre behavior, has us 3 Kim Kardashian
of searches and views. all watching and hoping
4 Lindsay Lohan
for a happy ending.
5 Gangnam Style

6 Beyonce

7 Jersey Shore
Top 10 U.S. Videos ”Bachelorette” is a comedy-drama with
some big names attached. With Kirsten 8 Amanda Bynes

1
Grandma to Give Birth to Dunst and Isla Fisher playing major 9 Rihanna
Grandchild
roles and Will Ferrell as producer, it 10 Shakira
Skeleton Of Prehistoric Man!
2
Funny premiered at the Sundance Film Festival
in January. The film has already enjoyed
3 Bachelorette - Movie Clip October 2011
success on the Video on Demand
4
Dunst Fisher Break the Mold platform, reaching #1 on iTunes and 1 Hollywood
in Bachelorette
is also a big hit with mobile video 2 Britney Spears
5 Top 10 Good Movie Robots “snackers” viewing short clips. 3 WWE
Tough Soft Make Intriguing
6 4 Lindsay Lohan
Mix at Edun
Not only is mobile video a valuable
7 New Range Rover 5 Beyonce
barometer of what’s cool right now,
6 Justin Bieber
8 New iPhone Thinner, Lighter
but it’s also a tremendous medium
for branding. Range Rover is clearly 7 Kim Kardashian
9 PSY – Gangnam Style aware of this fact and the automaker 8 Katy Perry
delivered a clip that cracked our top 9 Rihanna
10 Praise For Britney
10 for the month, alongside popular
10 Harry Potter
news and celebrity content.


October 2012 Global Video Insights

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