The document appears to be a survey analyzing global consumer preferences for watching longer mobile videos. Some key findings include: - Across all regions, watching 4 serial television episodes for 2 hours was generally the most preferred option. - The majority of respondents in all regions said they would watch their favorite TV serials or movies on their phone if available. - For longer videos, the top concerns globally were not being able to find desired content and video buffering issues.

1. Global Consumer Preferences for
Longer Mobile Videos

2. Survey Questions
1. In two hours of mobile viewing, which of the following would you prefer?
Watch one movie OR Watch four serial television episodes OR Watch multiple song clips OR Watch
multiple short movie scenes
2. If your favorite TV serial were available, would you watch on your phone?
Yes OR No
3. If your favorite movies were available, would you watch on your phone?
Yes OR No
4. What is your biggest concern with watching longer videos on your phone?
It’s expensive OR Video buffers OR My phone doesn’t support videos OR Can’t find long videos I want
to watch OR I already watch long form videos on my phone
5. Gender:
Male OR Female
6. Age
<18 OR 18-25 OR 26-35 OR 36-55 OR 55<

3. Global Results

4. GLOBAL
Overview
September 24
START DATE
Female
21%
Over 55
36-55 4%
12%
October 1
END DATE
Under
18
16%
8 Days
DURATION
GENDER
54,084
6 Questions
Male
79%
AGE
RESPONSES
LENGTH
6,760/Day
RESPONSE RATE
26-35
32%
18-25
36%

5. GLOBAL
In two hours of mobile viewing, which of the
following would you prefer?
ALL
9%
FEMALES
MALES
22%
12%
45%
24%
8%
22%
56%
19%
Watch four serial television episodes
Watch multiple song clips
13%
59%
11%
Watch multiple short movie scenes
Watch one movie

6. GLOBAL
In two hours of mobile viewing, which of the
following would you prefer?
UNDER 18
26-35
55%
55%
15%
21%
9%
9%
13%
14%
8%
OVER 55
48%
50%
13%
30%
26%
10%
11%
12%
24%
36-55
13%
66%
18-25
Watch four serial television episodes
Watch multiple song clips
Watch multiple short movie scenes
Watch one movie

7. GLOBAL
If your favorite TV serial were available, would you
watch on your phone?
ALL
16%
FEMALES
MALES
18%
82%
15%
85%
84%
No
Yes

8. GLOBAL
If your favorite TV serial were available, would you
watch on your phone?
UNDER 18
92%
8%
18-25
26-35
36-55
84%
83%
80%
16%
17%
20%
No
Yes
OVER 55
86%
14%

9. GLOBAL
If your favorite movies were available, would you
watch on your phone?
ALL
11%
FEMALES
MALES
14%
10%
86%
90%
89%
No
Yes

10. GLOBAL
If your favorite movies were available, would you
watch on your phone?
UNDER 18
94%
6%
18-25
26-35
36-55
OVER 55
89%
88%
86%
89%
11%
12%
14%
11%
No
Yes

11. GLOBAL
What is your biggest concern with watching longer
videos on your phone?
ALL
10%
21%
FEMALES
MALES
13%
24%
26%
11%
21%
26%
10%
28%
14%
19%
32%
10%
35%
Can't find long videos I want to watch
I already watch long form videos on my phone
It's expensive
My phone doesn't support videos
Video buffers

12. GLOBAL
What is your biggest concern with watching longer
videos on your phone?
UNDER 18
26-35
36-55
OVER 55
22%
22%
23%
21%
12%
11%
10%
11%
28%
27%
28%
34%
27%
13%
18-25
30%
28%
11%
11%
12%
9%
56%
25%
14%
8%
Can't find long videos I want to watch
It's expensive
Video buffers
9%
I already watch long form videos on my phone
My phone doesn't support videos

13. India Results

14. INDIA
Overview
September 24
START DATE
Female
21%
Over 55
36-55 4%
12%
October 1
END DATE
Under
18
16%
8 Days
DURATION
GENDER
7,993
6 Questions
Male
79%
AGE
RESPONSES
LENGTH
1,000/Day
RESPONSE RATE
26-35
32%
18-25
36%

15. INDIA
In two hours of mobile viewing, which of the
following would you prefer?
ALL
6%
FEMALES
MALES
25%
11%
42%
29%
6%
24%
56%
13%
58%
12%
18%
Watch four serial television episodes
Watch multiple song clips
Watch multiple short movie scenes
Watch one movie

16. INDIA
In two hours of mobile viewing, which of the
following would you prefer?
UNDER 18
18-25
26-35
36-55
OVER 55
46%
50%
45%
49%
79%
16%
6%
9%
5%
15%
16%
13%
31%
28%
33%
28%
7%
7%
7%
9%
Watch four serial television episodes
Watch multiple song clips
Watch multiple short movie scenes
Watch one movie

17. INDIA
If your favorite TV serial were available, would you
watch on your phone?
ALL
19%
FEMALES
MALES
18%
23%
77%
81%
No
82%
Yes

18. INDIA
If your favorite TV serial were available, would you
watch on your phone?
UNDER 18
18-25
26-35
36-55
77%
77%
71%
23%
23%
29%
OVER 55
79%
95%
5%
No
Yes
21%

19. INDIA
If your favorite movies were available, would you
watch on your phone?
ALL
11%
FEMALES
MALES
16%
10%
84%
90%
89%
No
Yes

20. INDIA
If your favorite movies were available, would you
watch on your phone?
UNDER 18
18-25
26-35
36-55
85%
89%
88%
15%
11%
12%
97%
3%
No
Yes
OVER 55
81%
19%

21. INDIA
What is your biggest concern with watching longer
videos on your phone?
ALL
12%
19%
FEMALES
19%
MALES
16%
20%
10%
19%
19%
9%
13%
12%
27%
25%
39%
41%
Can't find long videos I want to watch
I already watch long form videos on my phone
It's expensive
My phone doesn't support videos
Video buffers

22. INDIA
What is your biggest concern with watching longer
videos on your phone?
UNDER 18
7%
5%
18-25
25%
12%
26-35
36-55
OVER 55
20%
19%
22%
12%
9%
10%
25%
75%
25%
22%
29%
25%
37%
32%
23%
8%
5%
15%
14%
Can't find long videos I want to watch
It's expensive
Video buffers
16%
9%
I already watch long form videos on my phone
My phone doesn't support videos

23. United States Results

24. USA
Overview
September 24
START DATE
Female
17%
Over 55
Under
3%
18
36-55
10%
14%
October 1
END DATE
8 Days
DURATION
GENDER
455
RESPONSES
6 Questions
Male
83%
LENGTH
56/Day
RESPONSE RATE
AGE
26-35
29%
18-25
44%

25. USA
In two hours of mobile viewing, which of the
following would you prefer?
ALL
8%
FEMALES
MALES
10%
25%
47%
8%
33%
24%
33%
Watch four serial television episodes
Watch multiple song clips
25%
50%
20%
17%
Watch multiple short movie scenes
Watch one movie

26. USA
In two hours of mobile viewing, which of the
following would you prefer?
UNDER 18
53%
18-25
45%
26-35
50%
36-55
OVER 55
42%
43%
16%
17%
23%
17%
31%
17%
23%
27%
13%
9%
5%
Watch four serial television episodes
Watch multiple song clips
11%
21%
29%
7%
Watch multiple short movie scenes
Watch one movie

27. USA
If your favorite TV serial were available, would you
watch on your phone?
ALL
17%
FEMALES
MALES
16%
22%
78%
83%
No
84%
Yes

28. USA
If your favorite TV serial were available, would you
watch on your phone?
UNDER 18
18-25
26-35
81%
83%
36-55
76%
93%
96%
19%
17%
24%
7%
4%
No
OVER 55
Yes

29. USA
If your favorite movies were available, would you
watch on your phone?
ALL
12%
FEMALES
MALES
10%
12%
90%
88%
88%
No
Yes

30. USA
If your favorite movies were available, would you
watch on your phone?
UNDER 18
94%
6%
18-25
26-35
36-55
OVER 55
79%
86%
92%
93%
21%
14%
8%
No
7%
Yes

31. USA
What is your biggest concern with watching longer
videos on your phone?
ALL
14%
27%
FEMALES
30%
MALES
12%
20%
25%
20%
26%
14%
14%
17%
13%
20%
Can't find long videos I want to watch
It's expensive
Video buffers
26%
22%
I already watch long form videos on my phone
My phone doesn't support videos

32. USA
What is your biggest concern with watching longer
videos on your phone?
UNDER 18
17%
18-25
26-35
28%
23%
36-55
34%
15%
15%
17%
43%
16%
15%
36%
OVER 55
19%
0%
21%
23%
17%
15%
27%
28%
16%
14%
14%
Can't find long videos I want to watch
It's expensive
Video buffers
13%
21%
14%
I already watch long form videos on my phone
My phone doesn't support videos

33. Indonesia Results

34. Overview
INDONESIA
September 24
Over 55
5%
36-55
8%
START DATE
Female
27%
October 1
END DATE
8 Days
DURATION
GENDER
Under
18
23%
5,074
26-35
24%
AGE
RESPONSES
Male
73%
6 Questions
LENGTH
634/Day
RESPONSE RATE
18-25
40%

35. INDONESIA
In two hours of mobile viewing, which of the
following would you prefer?
ALL
9%
FEMALES
18%
10%
39%
MALES
22%
9%
16%
53%
20%
59%
16%
29%
Watch four serial television episodes
Watch multiple song clips
Watch multiple short movie scenes
Watch one movie

36. INDONESIA
In two hours of mobile viewing, which of the
following would you prefer?
UNDER 18
56%
21%
18-25
54%
21%
26-35
53%
16%
36-55
48%
18%
12%
15%
24%
26%
10%
10%
8%
8%
Watch four serial television episodes
Watch multiple song clips
OVER 55
41%
24%
24%
12%
Watch multiple short movie scenes
Watch one movie

37. INDONESIA
If your favorite TV serial were available, would you
watch on your phone?
ALL
11%
FEMALES
MALES
9%
16%
84%
91%
89%
No
Yes

38. INDONESIA
If your favorite TV serial were available, would you
watch on your phone?
UNDER 18
18-25
26-35
36-55
89%
89%
91%
87%
11%
11%
9%
13%
No
Yes
OVER 55
96%
4%

39. INDONESIA
If your favorite movies were available, would you
watch on your phone?
ALL
8%
FEMALES
MALES
6%
13%
87%
94%
92%
No
Yes

40. INDONESIA
If your favorite movies were available, would you
watch on your phone?
UNDER 18
18-25
26-35
36-55
OVER 55
93%
91%
93%
93%
96%
7%
9%
7%
7%
4%
No
Yes

41. INDONESIA
What is your biggest concern with watching longer
videos on your phone?
ALL
19%
9%
FEMALES
19%
MALES
11%
28%
30%
19%
7%
19%
28%
16%
25%
15%
Can't find long videos I want to watch
It's expensive
Video buffers
25%
30%
I already watch long form videos on my phone
My phone doesn't support videos

42. INDONESIA
What is your biggest concern with watching longer
videos on your phone?
UNDER 18
18-25
26-35
36-55
OVER 55
16%
20%
18%
23%
27%
19%
21%
15%
17%
22%
40%
23%
21%
16%
15%
33%
20%
8%
30%
32%
9%
8%
Can't find long videos I want to watch
It's expensive
Video buffers
26%
13%
10%
I already watch long form videos on my phone
My phone doesn't support videos

43. Saudi Arabia Results

44. Overview
SAUDI ARABIA
September 24
Over 55
5%
36-55
8%
START DATE
Female
27%
October 1
END DATE
8 Days
DURATION
GENDER
Under
18
23%
12,503
26-35
24%
AGE
RESPONSES
Male
73%
6 Questions
LENGTH
1,562/Day
RESPONSE RATE
18-25
40%

45. SAUDI ARABIA
In two hours of mobile viewing, which of the
following would you prefer?
ALL
12%
FEMALES
MALES
16%
11%
49%
26%
39%
25%
52%
30%
15%
Watch four serial television episodes
Watch multiple song clips
13%
12%
Watch multiple short movie scenes
Watch one movie

46. SAUDI ARABIA
In two hours of mobile viewing, which of the
following would you prefer?
UNDER 18
18-25
51%
26-35
46%
36-55
37%
OVER 55
46%
63%
15%
12%
10%
13%
14%
25%
28%
12%
12%
34%
28%
19%
8%
Watch four serial television episodes
Watch multiple song clips
14%
13%
Watch multiple short movie scenes
Watch one movie

47. SAUDI ARABIA
If your favorite TV serial were available, would you
watch on your phone?
ALL
17%
FEMALES
MALES
15%
21%
79%
83%
No
85%
Yes

48. SAUDI ARABIA
If your favorite TV serial were available, would you
watch on your phone?
UNDER 18
92%
8%
18-25
26-35
36-55
83%
81%
79%
17%
19%
21%
No
Yes
OVER 55
85%
15%

49. SAUDI ARABIA
If your favorite movies were available, would you
watch on your phone?
ALL
13%
FEMALES
MALES
11%
19%
81%
89%
87%
No
Yes

50. SAUDI ARABIA
If your favorite movies were available, would you
watch on your phone?
UNDER 18
93%
7%
18-25
26-35
36-55
OVER 55
86%
86%
82%
86%
14%
14%
18%
14%
No
Yes

51. SAUDI ARABIA
What is your biggest concern with watching longer
videos on your phone?
ALL
11%
23%
FEMALES
MALES
14%
23%
31%
20%
10%
10%
24%
23%
10%
10%
21%
33%
Can't find long videos I want to watch
It's expensive
Video buffers
37%
I already watch long form videos on my phone
My phone doesn't support videos

52. SAUDI ARABIA
What is your biggest concern with watching longer
videos on your phone?
UNDER 18
26-35
36-55
OVER 55
25%
24%
23%
23%
11%
11%
11%
10%
29%
26%
27%
33%
23%
16%
18-25
26%
26%
12%
13%
13%
5%
58%
25%
14%
7%
Can't find long videos I want to watch
It's expensive
Video buffers
10%
I already watch long form videos on my phone
My phone doesn't support videos

53. Thank You!
Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035