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The Evolution of SEO

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The Evolution of SEO David Dungan @VroomDigital
Vroom Digital Online Growth Experts Formed April 2012 Help clients increase sales and enquiries through organic traffic
SEO is Changing
Technology has dramatically changed the way that people search online Phones / Tablets Glasses Voice Activated
Search Engines are getting SMARTER
A quick history of search 1994 2013
‘94
‘98
Flash forward to today Bing Yahoo 3% 1% Europe Google 93% Bing 10% USA Google 82% Source: StatCounter Yahoo 6%
What set them apart? Google uses the PageRank Algorithm to rank websites
‘00 Introducing LINK SPAM!
‘03 Google’s Florida Update
‘05 Google Analytics is Launched
‘07 Universal Search
‘08 Google Autosuggest
‘10 Confirmation that social signals influence SEO
‘11
‘11
‘12
‘12 Penalises websites that use artificial link building techniques
‘12 Google also introduces Disavow Tool to remove artificial links
‘12 Knowledge Graph Semantic search information
‘12 Semantic Search • Context of search • Location • Intent • Variation of words • Synonyms • Generalised and specialised queries • Concept matching • Natural language queries
‘13
‘13 All keyword data from Google searches is now encrypted
The Role of the SEO in 2013 SEOs need to use a much wider skill set than before in order to achieve sustainable results
The Role of the SEO in 2013 SEO is now often described as Inbound Marketing
What does this mean for advertisers?

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