4. Q: Why Volunteers?
A: To get important work done!
TM
VolunteerSpot , DOING GOOD just got easier.
5. Q: Why Volunteers?
A: To get important work done!
A:
To
cul)vate
commi0ed
champions
to
our
cause/organiza)on
who
are
long-‐term
advocates,
donors
and
leaders….
And
in
doing
so….
get
important
work
done!
6. Volunteer Avoidance Cycle
60% of nonprofits cite
lack of funds as primary
Wish
U
obstacle to providing
volunteer management
Had
Help
~ Reimagining Service 2010
Do
it
No
Time
Yourself
TM
VolunteerSpot , DOING GOOD just got easier.
8. Journey of a Volunteer
Thanks to Chris Jarvis,
@RealizedWorth for sharing this
model
9. Journey of a Volunteer
Social Media:
Easy Access, Rapid &
Meaningful Promotion
Thanks to Chris Jarvis,
@RealizedWorth for sharing this
model
10. Common Social Media Tools
Social Media: Any online technology or practice
that lets us share (content, opinions, insights,
experiences, media) and have a conversation
about the ideas we care about. Socialbrite http://socialbrite.org/
glossary
TM
VolunteerSpot , DOING GOOD just got easier.
11. Social Media
Builds Your Community
Listen
When we have
calls-to-action,
Inspire
Share
our community
will be engaged.
Connect
It’s like having a
conversation!
TM
11
VolunteerSpot
DOING
GOOD
just
got
easier.
, DOING GOOD just got easier.
12. Social Media
Builds Your Community
Listen
Trust
Inspire
Share
Ac)on
Connect
TM
12
VolunteerSpot
DOING
GOOD
just
got
easier.
, DOING GOOD just got easier.
13. Free Web Tools for
Coordinating Volunteers
Specific Donations of
Group Public or Ongoing
Website
size
Private
jobs & food &
needs
Extras
shifts
supplies
No limit
Both, add Difficult
No
No
Collect fees, mobile
links to check-in
Facebook/
Twitter
20+ custom
registration fields
Global event
No limit
Public, add No
No
No
mapping, community
links to conversations
Facebook /
Twitter
API available
Recruit both
No limit
Public, skilled and No
Yes
Micro-volunteer from
Registration unskilled your mobile device
required
volunteers
10-400 signed Schedule multiple
up per
Both, add Easy
Yes
Yes
days/months
sub-team or links to
activity
Facebook/ Hours tracking , 5
Twitter
custom registration
fields (Premium)
TM
VolunteerSpot , DOING GOOD just got easier.
14. Volunteer Engagement Best Practices
1. Find
‘em!
(cul)vate
community)
2. Onboard
Quickly
&
Be
Specific
3. Setup
to
Succeed
4. Measure
&
Share
5. Recognize
Volunteers
TM
VolunteerSpot , DOING GOOD just got easier.
15. 1. Find ‘em! (Cultivate Community)
• Where
are
they
already
hanging
out?
Build
your
Community!
• Facebook Fan page, LinkedIn Groups, Twitter, Blog, Email list
• Engage
others
to
involve
their
friends
&
network
• personal appeal
• social media appeal
• Consider
service
groups
• workplace service, service learning, Scout Troops, faith groups,
community groups (Jr. League, Rotary, etc.)
TM
VolunteerSpot , DOING GOOD just got easier.
16. 1. Find ‘em! (Cultivate Community)
MeetUp Community Examples
TM
VolunteerSpot , DOING GOOD just got easier.
17. 1. Find ‘em! (Cultivate Community)
Workplace Service - Keller Williams
International Example
TM
VolunteerSpot , DOING GOOD just got easier.
18. 2. Onboard Quickly & Be Specific (examples)
Second Harvest Japan
+ Clear & specific – gets amplified!
31 RTs in 1 day to > 47K people
Δ Add location hashtag (e.g. #Tohoku) to find
geographically possible volunteers (RTs in Chicago
likely not very productive)
‒ Event is 3 days out and link lands on a map
Risk: Folks forget OR too many people show up then
think Second Harvest has enough supporters and doesn’t
need them next time.
Δ Add an online signup sheet link or ‘volunteer
interest’ Google Doc to the landing page
• capture volunteer contact for future needs
• signing up for a specific spot firms up
commitments
• volunteers can amplify to their communities
• auto-reminders boost turnout rates
TM
VolunteerSpot , DOING GOOD just got easier.
19. 2. Onboard Quickly & Be Specific (examples)
Girls on The Run DC and Bay Area
+ Reach out on multiple channels
+ Includes actionable signup link
Δ Twitter: Add location and
theme hashtag (e.g. #SFO,
#Running, #GirlPower) to find
location and interest-aligned
volunteers
Δ Add event details (date, and #
needed to tweets & facebook)
Newsletter Blast
TM
VolunteerSpot , DOING GOOD just got easier.
20. 2. Onboard Quickly & Be Specific (examples)
Girls on The Run Race Setup and Race Day
21. 2. Onboard Quickly & Be Specific (examples)
Olive Tree, NOLA
+ Immediate needs & local tagging
! Not likely to recruit immediate additional
+ Check-in as brand-building
volunteers – but possible – especially if need
is well-articulated and time-bound. “E.g.
+ Once they check in – you can text ‘em later
Need help filling sandbags NOW! 20 needed
until 6pm.”
22. 3. Setup to Succeed: Before
Thank
‘em!
Background
on
your
organiza)on
Map
and
direc)ons
to
the
service
loca)on
Where
to
park
and
which
entrance
to
use
Who
will
greet
them
What
to
wear/bring
(water,
snack,
work
gloves,
etc.)
Safety
concerns
and
physical
requirements
Confiden)ally
requirements
and
sensi)vity
issues
Background
checks?
SOCIAL
MEDIA
PACKAGE!
TM
VolunteerSpot , DOING GOOD just got easier.
23. 3. Setup to Succeed
Sample Social Media Strategy
Create
a
hashtag
Twi0er
• Neighborhood
groups
Tweet
loca)on
each
day
• Child-‐serving
orgs
• Local
government
TwitPics
of
completed
work
Create
a
Citywide
Hopscotch
Game!
Create
a
photo
pool
Flickr
• People
involved
in
project
Tagging
system
• Flickr
group
leaders
Submit
photos
to
relevant
Flickr
groups
Include
con)nually
updated
map
Blog
• Local
mom/dad
bloggers
Share
notable
stories
• Play
bloggers
• Newspaper
blogs
Guest
blog
TM
23
VolunteerSpot , DOING GOOD just got easier.
24. 3. Setup to Succeed: Day-of
Introduce
yourself
and
wear
a
name
tag.
Thank
‘em
for
coming
&
make
it
FUN!
Big
Picture
Review
–
summarize
why
it
ma0ers
that
they
are
serving
today
in
one
or
two
sentences.
Make
it
Personal
–
ASK:
Why
are
you
serving?
It’s
THEIR
story!
Is
a
site
tour
appropriate?
Nametags
available
(pre-‐printed
if
possible)
Review
safety
procedures,
comfort
sta)ons
(food,
restrooms,
etc.),
and
key
work
processes
Photos/video
permissible?
<< Encourage it, take ‘em, provide a Flip for
those with out video smartphones
TM
VolunteerSpot , DOING GOOD just got easier.
25. 4. Measure & Share
• Results
Measures:
e.g. # families fed, # books distributed,
# trees planted, # patients treated
• Process
Measures:
e.g. # volunteer hours, #administrator
hours, # race stations staffed, gallons water provided
• Community
Measures:
• Facebook views,mentions/likes/comments
• Flicker and YouTube posts/views
• Twitter followers, RTs and MTs
• Newsletter list, RSS subscribers
• Blog visits, bounce rate, time on site,
page views
26. 4. Measure & Share
Amplify
Volunteer
Stories
&
Invite
User
ContribuJons
• Via
Social
Media:
Blog Articles
Facebook Shouts
Twitter Kudos
Flicker
YouTube
• Via
Email
Stories, stats and links
• On
Site
Photos, progress
‘thermometers’
TM
VolunteerSpot , DOING GOOD just got easier.
27. 4. Measure & Share
TM
VolunteerSpot , DOING GOOD just got easier.
28. 5. Recognize Volunteers
• Track hours and results and publicly recognize blog,
facebook, YouTube, etc.
• Invite progression in Volunteer Journey by giving returning
volunteers MORE responsibility, options and decisions.
• Ask for feedback & act on it!
• Send a Thank You Note!
Simple, specific, sincere!
http://www.VolunteerSpot.com/
ebooks
TM
VolunteerSpot , DOING GOOD just got easier.
29. 5. Recognize Volunteers
Volunteer
Service Badge
TM
VolunteerSpot , DOING GOOD just got easier.
30. Volunteer Engagement Best Practices
1. Find
‘em!
(cul)vate
community)
2. Onboard
Quickly
&
Be
Specific
3. Setup
to
Succeed
4. Measure
&
Share
5. Recognize
Volunteers
TM
VolunteerSpot , DOING GOOD just got easier.
31. Helping Those in Need this Winter?
Please email us at support@volunteerspot.com
with the ‘Subject: Winter’ and we will send you
a free three month premium upgrade.
TM
VolunteerSpot , DOING GOOD just got easier.
32. In Closing
• Choose
your
social
media
and
web
tools
and
use
them
consistently
to
speed
a
volunteer’s
journey
with
your
organiza)on.
• Remember:
Why
Volunteers?
To
cul)vate
commi0ed
champions
to
our
cause/organiza)on
who
are
long-‐term
advocates,
donors
and
leaders….
And
in
doing
so….
get
important
work
done!
TM
VolunteerSpot , DOING GOOD just got easier.
33. Thank you!
Karen Bantuveris
@Vspotmom
@VolunteerSpot
Facebook: facebook.com/volunteerspot
VolunteerSpot’s blog:
Blog.volunteerspot.com
TM
VolunteerSpot , DOING GOOD just got easier.