Boomer Engagement: Inviting Boomers In

BOOMER ENGAGEMENT INVITING BOOMERS IN Andrea S. Taylor, Ph.D. Director of Training Center for Intergenerational Learning @ Temple University Philadelphia, PA

FIVE KEY STRATEGIES FOR INVITING BOOMERS IN

THE FIVE STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cohort size ( 1946-1964) ,[object Object],[object Object],[object Object],78 million Size

Generational Influences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1946-1955

Values, Attitudes, & Preferences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1946-1955

# 2: LISTEN TO THEM— THEY’RE THINKING ABOUT THE FUTURE!

Expand Types of opportunities Offer Enrichment Offer varying Time commitments Provide Incentives Explore new ways to Structure opportunities #3: CRAFT COMPELLING OPPORTUNITIES Structure Time Types Incentives Enrichment

Begin by assessing the diversity of your current roles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Underutilized Underutilized Underutilized Underutilized Roles

Offer opportunities with varying Time commitments Strategy #2 Time

Making regular ongoing opportunities more flexible ,[object Object],[object Object],[object Object],[object Object],[object Object],Time

Explore other ways to structure volunteer roles Strategy #3 Structure

Teams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Structure

Two Types of Roles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Structure

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Telecommuting Structure

Offer a range of Incentives Strategy #4 Incentives

Think of incentives along a continuum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Incentives

Enrich Opportunities Strategy #5 Opportunities

A recent poll determined that the… 50+ workforce could be doubled through small inducements such as: Learning new things, making new friends, putting career skills to use Opportunities

[object Object],[object Object],[object Object],Lifelong learning as an inducement to volunteering Opportunities

#4: CREATE HIGH IMPACT MESSAGES Information/Media Explosion Pre-1950 Today’s Conditioned Response

Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market Why Market To break through the CLUTTER!

Volunteering Think of it as a face-lift for your spirit

And once they’re in the door… #5: COLLABORATE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For more information: email DGoldberg@ComingofAge.org

Boomer Engagement: Inviting Boomers In

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