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mHealth Adoption
Barriers: Privacy
& Regulation

Health Debate Webinar
5 February 2013
HUMAN           POLITICS &    PRIVACY &
               BEHAVIOUR         ECONOMICS    REGULATION


            MHEALTH BARRIER SERIES

#mHealthbarriers @Vodafone_VGE
AGENDA
MHEALTH ADOPTION BARRIERS:
PRIVACY & REGULATION

1.            TONY KANE HEAD OF MHEALTH VODAFONE
2.            ALEXANDRA WYKE MD PATIENT VIEW
3.            MARK STEVENS OPERATIONS DIRECTOR GXPI
4.            PANEL &AUDIENCE HEALTH DEBATE


     #mHealthbarriers @Vodafone_VGE
NEARLY 50% OF PATIENTS      PREDICT
THAT MHEALTH WILL IMPROVE THE
CONVENIENCE, QUALITY AND COST OF
HEALTH CARE IN THE NEXT 3 YEARS
PWC SURVEY 2012




     #mHealthbarriers @Vodafone_VGE
ONLY AROUND HALF OF DOCTORS
BELIEVE THEIR MOBILE INTERNET
FACILITIES ARE REASONABLY SECURE
PWC survey 2012




     #mHealthbarriers @Vodafone_VGE
CONTINUOUS COLLECTION




                                       THREE NEW
                                     DIMENSIONS TO
                                      HEALTH DATA


      QUANTITY                                 CROSS-BORDER
#mHealthbarriers @Vodafone_VGE
“INFORMED CONSENT RARELY
FUNCTIONS WELL IN ONLINE
INTERACTIONS IN THE SENSE THAT
IT IS UNLIKELY TO BE TRULY
INFORMED AND FREELY GIVEN”
EnCoRe: Ensuring Consent and Revocation Research 2010




     #mHealthbarriers @Vodafone_VGE
“MANY ORGANISATIONS NOW
DESTROY OR WIPE COMPUTER HARD
DRIVES BEFORE DECOMMISSIONING.
THE SAME THING IS NOT YET
HAPPENING WITH SMARTPHONES.”
ENISA (European Network and Information Security Agency) 2010




     #mHealthbarriers @Vodafone_VGE
WHO OWNS THE DATA ANYWAY?
                                  Is it an either/or situation:
                                  the data is freely available
                                  for research purposes? Or is
                                  it owned by the patient?



 #mHealthbarriers @Vodafone_VGE
APPROACHES TO PRIVACY VARY GLOBALLY….


 #mHealthbarriers @Vodafone_VGE
WHEN IS MY PHONE A MEDICAL DEVICE?

 13,000 APPS ON ITUNES RELATE TO
 HEALTH AND WELLNESS. POTENTIALLY
   ONE THIRD OF THESE SHOULD BE
     REVIEWED AS REGULATABLE.


 #mHealthbarriers @Vodafone_VGE
APPROACHES TO REGULATION VARY
                     GLOBALLY….

#mHealthbarriers @Vodafone_VGE
US Federal Communications Commission 2012 task force recommendations:
              1. FCC SHOULD APPOINT A HEALTHCARE DIRECTOR
              2. SEEK PUBLIC INPUT ON REGULATORY ISSUES
              3. COLLABORATION ACROSS FCC AND FDA
              4. BUILD ON EXISTING PROGRAMS SUCH AS
                 EXPANDING RURAL ACCESS TO BROADBAND
                 SERVICES



HEALTH AND TELECOMS
COLLIDING? COLLUDING?
     #mHealthbarriers @Vodafone_VGE
“SOFTWARE FOR GENERAL PURPOSES
WHEN USED IN A HEALTHCARE
SETTING IS NOT A MEDICAL DEVICE”
EU directive 2007/47/EC




     #mHealthbarriers @Vodafone_VGE
POSSIBLE SOLUTIONS   ?
1. Consent needs to move from a “box-ticking approach” to
   compliance to a more sophisticated and flexible on-going
   dialogue with the patient about data usage and consent.
2. Governments and Regulators need to provide more clarity
   around what is regulatable, and co-operate
   internationally on this topic.
3. All stakeholders need to collaborate…
  … no single party can make this happen


   #mHealthbarriers @Vodafone_VGE
mHealth Adoption
Barriers: Privacy
& Regulation

Health Debate Webinar
5 February 2013
Main contact: Dr Alex Wyke, FRSM
Tel: +44-(0)1547-520-965
Email: alexwyke@patient-view
mHealth Adoption
Barriers: Privacy
& Regulation

Health Debate Webinar
5 February 2013
Evaluating mHealth Adoption 
Barriers: Privacy and Regulation
           Mark Stevens 
• When is a device medical?
• How do we deal with the regulatory 
  barriers and ensure appropriate 
  compliance requirements are met for 
  an mHealth solution?...
• It depends!

• There is a matrix of influencing 
  factors that must be considered in 
  order to identify the most pragmatic 
  approach.
mHealth system definition
       Wellbeing / Healthy Lifestyle



                               Medical Device



                                                Medical Device




                                                Information 
                                                System
mHealth system classification
mHealth system classification


           Patient safety!


What would be the impact upon patient 
 safety if the mHealth system / device 
   was to fail or operate incorrectly?
Which Regulations and Guidance?
GAMP 5: A Risk‐Based Approach to Compliant GxP Computerised Systems 

ISO13485 Standard for Medical Devices Quality Management Systems

FDA Quality System Regulation for Medical Devices, 21 CFR Part 820 

HIPAA Health Insurance Portability and Accountability Act, 1996, Title II

FDA Medical Device Data Systems, Final Rule, effective April 18 2011.

FDA Draft Guidance – Mobile Medical Applications, July 2011 



Note that Technology changes faster than 
the Regulations!
Quality & Compliance
Whatever the precise regulatory framework 
might be for a new solution, some things 
are common sense:

• Quality Management Systems

• Tested, validated software

• Service Level Agreements
Introducing the Quality Supply Chain
The challenges
• Good progress being made on convergence but still a 
long way to go – interpretation needed 

•Dynamic environments – traditional approaches to 
validation and compliance not appropriate

• Requires a shared responsibility and ownership to the 
implementation and maintaining a compliant system

• Different views and definitions of what constitutes a 
medical device and where mHealth does or can fit in
Pushing through the barriers
• Simple is good!

• Be mindful that mHealth solution is a 
component of a process that must support 
patients and those responsible for their care

• Plan for success – mHealth solution 
categorisation, community acceptance, pilot study

• Patient Safety. Patient Safety. Patient Safety.
Evaluating mHealth Adoption 
Barriers: Privacy and Regulation
           Mark Stevens 




          www.GXPi.com
          info@GXPi.com
mHealth Adoption
Barriers: Privacy
& Regulation

Health Debate Webinar
5 February 2013
WHAT IS YOUR VIEW?
CONTINUE THE HEALTH DEBATE ONLINE

      TWITTER:
#mhealthbarriers @Vodafone_VGE


      LINKEDIN:
mHealth.vodafone.com/linkedin




  #mHealthbarriers @Vodafone_VGE

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mHealth Adoption Barriers: Privacy & Regulation - Health Debate Webinar findings from Vodafone Global Enterprise