This case study explores the Vizualise product configurator that was designed for Kitchen Studio New Zealand and how it benefited their sales and visitation. For more information on configurators check out www.configurators.co.nz

1. CONFIGURATORS CASE STUDY
Vizualise creates an award winning
con gurator for Kitchen Studio
HIGHLIGHTS THE COMPANY
With 18 locations nationwide and over 23 years of experience, Kitchen Studio is
New Zealand’s largest kitchen design company catering to home-owners in the
Client Kitchen Studio is New middle to top end of the kitchen market.
Zealand’s largest kitchen
design company.
THE CHALLENGE
Challenge Kitchen Studio Vizualise worked with Kitchen Studio to review the fundamentals of their
needed a web site that would website and customer segments. Kitchen Studio is a successful company but its
increase awareness of their online presence and interface needed improvement to aid its marketing and
range of designs, simplify the sales systems.
customer decision process,
and encourage upgrades and Vizualise aimed to place the Kitchen Studio firmly at the forefront of
increased sales. consumer’s minds when considering which supplier to design their new kitchen
by creating a site that would create desire and increase consumer’s ambitions in
Solution Vizualise created a
the level of kitchen they might initially choose and the budget they might work
user friendly site and with.
customised web configurator.
Result A 464% increase in site OBJECTIVES
traffic, large increase in sales The following objectives were agreed key priorities for the site design:
leads and conversions with an
estimated value of 12 million The site and configurator should support Kitchen Studio’s core marketing and
dollars in potential sales sales operations by building further awareness, capturing data, and leading to
through generated leads. direct lead generation and sales in the following ways:
The site had to be highly usable and accessible
placing customer’s information needs first
The site should have a fun interactive element to
encourage a viral proliferation of the site through
recommendations from friends and family.
This interactive element should be a realistic
planning tool (a configurator) enabling potential
customers to best visualise the options available
with photo quality images and it’s wide range of
products, services, options and choices
An online database had to be a key output of the
configurator to capture data for the sales team
creating warm prequalified leads, shortening the
sales cycle, and upselling the level of kitchen
selected by consumers in advance.
www.vizualise.co.nz
CREATING DIGITAL BUSINESS www.configurators.co.nz

2. CONFIGURATORS CASE STUDY
THE APPROACH
Testimonial Vizualise first worked with Kitchen Studio to review the
fundamentals of their website and customer segments. Kitchen
Studio’s customer base includes a number of consumer segments
primarily those ready to replace their kitchen entirely or planning
“Before the web project one for a new home.
with Vizualise, we did not
have a system to enable
Key market research carried out by Kitchen Studio demonstrated a
customers to plan their
kitchen online and also our
clear need for an effective online tool to allow customers to
site needed improvements visualise their ideal kitchen design and educate them about
overall. available options to promote upselling. A configurator was the best
solution for this.
The planning tool and site
upgrades have proven Many of the potential site users would be women and so the site
instrumental to our sales definitely needed to create an emotional connection with this
growth and brand segment. This would be achieved by primarily using attractive
awareness. visuals in the configurator to help visualise what their ‘dream’
kitchen could look like.
There has immediate
improvements and
demonstrated benefits in
The Solution:
site visitation with increased The Kitchen Studio Configurator Planning Tool
levels reaching 464% post
launch, users are staying
much longer on the site WHAT IS A CONFIGURATOR?
than previously.” A configurator is a special software tool that enables the web
automation of many complex processes. It can be used to help
customers visualise, configure, order or buy a product, request a
Anthony Griffin
Business Development
service or obtain information they need, when they need it.
Manager
Kitchen studio When a company like Kitchen Studio has a wide and a complicated
range of products, services, options and choices, Vizualise helped
them simplify the product or service ordering and configuration
process for customers with the added benefits of:
Improving sales
Increasing market share
Improving the customer experience
Automating the sales process
Helping visualise a product for their customers
Gaining a competitive advantage
Reducing operational cost
www.vizualise.co.nz
CREATING DIGITAL BUSINESS www.configurators.co.nz

3. CONFIGURATORS CASE STUDY
Results
KITCHEN STUDIO CONFIGURATOR
The Vizualise Configurator designed for Kitchen Studio is an easy to
Over 1000 direct enquiries understand, highly visual, efficient, structured and interactive
were generated process. The flash animated tool is easy and fun to use, which
encourages users to stay and play on the site and change their
Within three months of the options easily.
site’s installation, Kitchen
Studio enjoyed a 464% The Vizualise Configurator employs XML-driven flash with fast
growth in traffic in visitation
loading renders making it highly accessible to all users with no
and registered over 150,000
barriers and delays avoiding the need to download additional
unique users.
software to make it work.
With a highly intuitive interface, customers are guided in an easy-
to-follow step-by-step fashion, and are able to simply retrace those
Bene ts steps at any time. A ‘tick’ confirms that they’ve made a choice, and
they then move onto the next step in the easy 9 step process.
The ‘shopping’ experience The level of realism in the Vizualise Configurator enables the user to
becomes fun with easier gain a strong visual understanding of the kitchen they’re creating,
to understand product
far more than they ever could through simply looking at plans or
choices and options
sample materials.
Makes it easy for your
customers to place an The Configurator designed by Vizualise make it the most useful
order or purchase from single tool available for consumers planning a kitchen apart from
your business and offers exploring an actual studio model in store.
quicker resolution to
queries
When you take advantage of a Vizualise Configurator,
By visualising and you’ll be offering an entirely new range of benefits for
customising their ideal your customers.
product, buyers will make
the emotional connection
faster to progress the sale
The Vizualise Configurator
will educate your
customers and allow you
to upsell and cross sell
The Vizualise Configurator
becomes part of your
digital marketing arsenal
by allowing users to
recommend it and share
their options with friends
www.vizualise.co.nz
CREATING DIGITAL BUSINESS www.configurators.co.nz

4. CONFIGURATORS CASE STUDY
QUALITY RESULTS: A MEASURABLE ROI
Within three months of the site’s installation, Kitchen Studio
enjoyed a 464% growth in traffic in visitation and registered over
150,000 unique users. The site has surpassed even the most
optimistic forecasts in terms of leads generated and customer
satisfaction levels with an average site visit lasting 4.12 min well
above average. The Vizualise Configurator has led to over 1000
leads generated in the last two years with an estimated value of 12
million dollars to date, an excellent ROI by any measure.
SHORTENED SALES CYCLE AND DATA CAPTURE
The Vizualise Configurator has also shortened the sales process for
Kitchen Studio by having customers pre-qualify their ideas resulting
in much ‘warmer’ leads for the sales team to work with in store.
It’s also resulted in significant upselling in the level of kitchen sold.
INDUSTRY ACCLAIM
Due to the success of the configurator for Kitchen Studio, Vizualise
has been approached by clients in a number of sectors to design
configurators with a similar level of realism for their businesses.
Vizualise was also recognised by their peers with an Interactive
Media Association (IMA) Outstanding Achievement Award in 2008
for their work with the Kitchen Studio. The IMA awards reward the
highest standards of excellence in website design and development
globally. The Kitchen Studio website received a near-perfect score
and deafening applause for its design elements, content, feature
functionality, usability, standards compliance and cross-browser
compatibility reflecting the end benefits experiences by Kitchen
Studio.
Visit www.configurators.co.nz to read more about Vizualise
Configurators
www.vizualise.co.nz
CREATING DIGITAL BUSINESS www.configurators.co.nz

5. CONFIGURATORS CASE STUDY
TESTIMONIAL
Vizualise “Before the web project with Vizualise, we did not have a system to
enable customers to plan their kitchen online and also our site
needed improvements overall. After working with them, the
Vizualise is an international planning tool and site upgrades have proven instrumental to our
award winning agency with sales growth and brand awareness. There has been an obvious
the experience and track transformation with immediate improvements and demonstrated
record in taking businesses benefits in site visitation with increased levels reaching 464% post
online. As a digital business launch, users are staying much longer on the site than previously.
agency they utilize leading
edge technologies and On the ground, our instore sales team has reaped the benefits with
techniques to build websites,
access to new sales opportunities making their job that much easier
marketing tools, and applica-
tions. and our sales pipeline stronger. Overall, our investment in
Vizualise’s expertise has more than paid from itself.
Vizualise has been built on a
proven ability to deliver online We look forward to continued work with Vizualise and highly
solutions through clearly recommend them if you want to achieve similar growth for your
defined strategy and well brand and online presence”
executed online experiences.
Their clients experience Anthony Griffin
increased traffic and sales, Business Development Manager
more effective customer
engagement and conversion
rates, streamlined operations, Let Vizualise help you create your own style of configurator
and savings on overheads.
Product Configurators
Offering mass customization and web automation
Sales & Marketing Configurators
Facilitates sales ordering and quotation processes
Knowledge Configurators
Captures and displays structured information
Enterprise Configurators
Software tools for usage in complex environments designed to facilitate quote
to production order systems
CONTACT VIZUALISE
Vizualise
Director: Rupert Deans
T: + 64 (0)3 366 1512T PO Box 36618
M + 64 (0)21 110 1837 Merivale
E: rupert@vizualise.co.nz Christchurch
Skype: rupert_deans New Zealand
www.vizualise.co.nz
CREATING DIGITAL BUSINESS www.configurators.co.nz