Scorpio From Mahindra

Scorpio from Mahindra Given by Presented by Prof. N. H. Mullick Tarun Kumar Arya Zia Ahmad Vivek Sharma Geared Up For Success

Introduction: Indian Automobile Industry ,[object Object]

Introduction: Indian Automobile Industry ,[object Object],[object Object],[object Object],[object Object]

Major Players in the Indian Automobile (car) Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Multi Utility Vehicle (MUV) ,[object Object],[object Object]

Multi Utility Vehicle (MUV) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Perspective for UV ,[object Object],[object Object],[object Object],[object Object]

Segmentation of the Cars F iat Uno, Maruti Zen, Maruti- Alto, Maruti Wagon R, Hyundai Santro, Daewoo- Matiz, Tata Indica B Segment F iat Palio. B+ Segment O mni, Maruti800 A Segment

Segmentation of the Cars S koda Octavia, Opel Vectra, Toyota Camry, Ford Mondeo, Honda Accord, Mercedes-C- Class D Segment O pel Astra , Honda City , Toyota Corolla, Mitsubishi-Lancer Upper C Segment M aruti Esteem, Ford Ikon, Fiat Siena, Opel Corsa, Daewoo Nexia, Hyundai- Accent, Tata Indigo etc. Lower C Segment

Segmentation of the Cars M ercedes S Class Luxury Segment M ercedes E- class E Segment

Introduction: Mahindra & Mahindra ,[object Object],[object Object]

Mahindra Context ,[object Object],[object Object]

Mahindra Context ,[object Object],[object Object],[object Object],[object Object]

India: Company market share in MUVs 20.4% 20.0% - - - - Toyota 21.7% 24.4% 26.7% 28.0% 32.7% 14.0% Telco 4.2% 3.9% 5.1% 5.3% 5.8% 8.6% B.Tem. 4.8% 4.9% 7.3% 4.5% 2.6% 2.7% Maruti 2.7% 1.9% 2.2% 4.1% 6.6% 3.1% HM 46.2% 44.9% 58.7% 58.0% 52.2% 71.6% M&M FY02 FY01 FY00 FY99 FY98 FY97 Co.

Strategic Interface With Market ,[object Object],[object Object],[object Object]

Problems ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key Achievement of Process ,[object Object],[object Object],[object Object],[object Object]

Key Achievement of Process ,[object Object],[object Object],[object Object],It is easer to make what you can sale then to sale what you have made. Guide line of the force of the IDAM (Mumbai)

Cross Functional Strength Of Team ,[object Object],[object Object],[object Object],[object Object],[object Object]

Global Alliances For The Best ,[object Object],Seats & interiors Lear, USA Paint shop Durr, Germany Tester of final assembly Fori Automation, USA Body shop Wooshin, Korea Dies Fuji, Japan Press shop Fukui, Japan

Global Alliances For The Best Petrol engines Renault A.C. BHER, Germany Suspension Samlip, Korea Exteriors Visteon, USA

To Focus The Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facts of IDAM ,[object Object],[object Object],[object Object]

Facts of IDAM ,[object Object],[object Object],[object Object],[object Object]

Manufacturing Set Up ,[object Object],[object Object],[object Object],[object Object]

Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pricing Strategy ,[object Object],[object Object]

Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Response- The strategy delivered ,[object Object],[object Object]

Impact on Mahindra image ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scorpio Brand Recall ,[object Object]

Scorpio buyer Profile ,[object Object]

Scorpio Impact on M&M ,[object Object],[object Object],[object Object],[object Object]

Scorpio Impact on M&M ,[object Object],[object Object],[object Object]

Scorpio From Mahindra

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