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2009 Tourism Summit: Social Tourism - Pat Coyle

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Indiana Office of Tourism Development
Indiana Office of Tourism Development

Presentation by Pat Coyle about Smaller Indiana at the 2009 Indiana Tourism Summit

TechnologyHealth & Medicine
1 of 27
Making creative people and innovative ideas easier to find.
1999 - Web 1.0 experts wonder who will pay for it? It’ll never work! We’re doomed! Power of People
Kevin Kelly Wired Magazine, 2005 ,[object Object],[object Object],The experts were wrong…
2009 – Web 2.0 Social media = Cliché advertising term Media = connector Are you the platform or a participant? You don’t need to own the group to benefit from it Social = people
Social media ≠ advertising It’s all about connecting – and empowering - people
Wants vs. Needs Mass Media can’t stop the bleeding…
Rethink your advertising If your only tool is a hammer… How can you get people to promote you? We need a new metaphor
Facebook Grows as ads shrink 0ver 200 Million Facebook users today
Facebook getting older, wider Facebook’s 35-54 year old demographic segment not only continued to grow the fastest, but it accelerated to a 276.4% growth rate over the past 6 months.
Teens don’t Tweet?
Social graph is powerful Mass media Social Media ( Word of mouth ) Time $$$ Or impact
Could social media bolster Indiana economic development? I got to thinking…
… discovering two degrees of separation! Genesis of Smaller Indiana…
Becoming Smaller Indiana …
Launched January 2008 7,000 + members 500 + Groups 5,000+ Forums 5,000+ Blogs 2,000 Events
Quite an attraction! 40,000+ Unique visitors per month 2,000+ visits per day Over 500 new members per month 50% of visitors come from outside Indiana Past 30 Days
Keys to Smaller Indiana success ,[object Object],[object Object],[object Object],[object Object]
 
Partnership
Twitter effect Bigger Ideas Event
Indy Fringe example: Sustainable Media: shared experience Former audience is more engaged
Indy Fringe Traffic Spike
Healthcare Debate: right or privilege?
Quaker Oats example: Participation Media Partner with the people!
Indy Partnership - in China: http://smallerindiana.com/forum/topics/business-contacts-in-shanghai
How do Smoosiers use social? What is your primary use of each social networking service?
How often?

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