For an Executive Summary of this report please contact ediz.ibrahim@visiongain.com (+44 (0)20 7549 9976) or refer to our website http://www.visiongain.com/Report/1224/Top-20-Connected-Car-Companies-2014

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Top 20 Connected Car Companies
2014
mAutomotive, Telematics, Infotainment,
Diagnostics, Connectivity, Safety & Security

2. www.visiongain.com
Contents
1. Executive Summary
1.1 Consumer Demand and Government Mandates Create Opportunities in the Connected Car
1.2 Benefits of the ‘’20 Leading Connected Car Companies 2014’’ Report
1.3 Report Structure
1.4 Who is This Report For?
1.5 Methodology
1.6 Companies Analysed in This Research
2. Introduction to the Connected Car Market
2.1 Connected Car Definition
2.2 Connected Car Market Definition
2.3 Connected Car Market Segmentation
2.4 Connected Car Market Segmentation Overview-By the Type of Connectivity
2.4.1 Embedded Solutions Submarket
2.4.1.1 Benefits of Embedded Solutions for OEMs
2.4.1.2 Why the Level of Penetration of Embedded Solutions in Low
2.4.2 Integrated Solutions Submarket
2.4.3 Tethered Solutions Submarket
2.4.3.1 Why Tethered Solutions Will Decrease in the Future
2.5 Connected Car Market Segmentation Overview-By Service Provider
2.5.1 Original Equipment Manufacturer (OEM) Hardware Submarket
2.5.2 Aftermarket Hardware Submarket
2.5.3 Telematics Services Hardware Submarket
2.5.4 Connectivity Hardware Submarket
2.6 Are Emerging Economies a Key Market for Connected Car?
2.7 Overview of Connected Car Services and Applications
2.8 Safety and Security Services
2.8.1 Automatic eCall
2.8.2 Manual eCall
2.8.3 Automatic Collision Notification
2.8.4 bCall (Breakdown Assistance)
2.8.5 Stolen Vehicle Tracking (SVT)
2.9 Remote Control Services
2.9.1 Remote Diagnostics
2.10 Usage-Based Insurance Services (e.g. PAYD)
2.11 Concierge Services

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Contents
2.12 Destination Send-to-Car (From a PC or a Smartphone)
2.13 Electric Vehicle (EV) services
2.14 Smartphone Apps
2.15 Connected Car Devices
2.16 OEM Connected Car Solutions-Applications Overview
3. Connected Car Market 2014
3.1 Global Connected Car Market 2014 Overview
3.2 Global Connected Car Market Size 2014 by type of Connectivity
3.3 Global Connected Car Market Size 2014 by Service Provider
3.4 Read How the Demand for Wireless Connectivity and Government Regulations Fuel Growth in
the Global Connected Car Market
3.5 Discover What Constraints the Global Connected Car Market
3.6 Global Connected Car Market Challenges
3.7 Global Connected Car Shipments Summary 2013, 2014
3.8 Regional Connected Car Market Size Summary 2012, 2013, 2014
4. Leading 20 Companies Positioning in the Connected Car Market
4.1 Leading 20 Companies Ranking in the Connected Car Market 2014
4.2 Composition of the Connected Car Market in 2014
5. Leading 20 Connected Car Companies
5.1 Airbiquity Overview
5.1.1 Broadcom’s Role in the Connected Car Market
5.1.2 How it Works
5.1.3 Airbiquity’s Key Developments in 2013-14
5.1.4 Airbiquity’s Future Outlook
5.2 Apple Overview
5.2.1 Apple’s Role in the Connected Car Market
5.2.2 Apple’s Move Towards the BYOD Connected Car Market
5.2.3 Apple CarPlay
5.2.4 Apple to Take Automotive OS Market Share
5.3 AT&T Overview
5.3.1 AT&T’s Role in the Connected Car Market
5.3.2 AT&T’s Future Outlook

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Contents
5.4 BMW AG Overview
5.4.1 BMW’s Role in the Connected Car Market
5.4.2 BMW ConnectedDrive & BMW Assist
5.4.3 How Does It Work?
5.4.4 ConnectedDrive Packages
5.4.5 ConnectedDrive Services, Applications and Apps
5.4.6 BMW’s Future Outlook
5.4.6.1 BMW’s Plans Data Connection and LTE Expansion in its Models
5.5 Broadcom Company Overview
5.5.1 Broadcom’s Role in the Connected Car Market
5.5.2 How it Works
5.5.3 Broadcom’s Acquisitions
5.5.4 Broadcom and the OPEN Automotive Ethernet Alliance
5.5.5 Broadcom and the AVnu Alliance
5.6 Chrysler Overview
5.6.1 Chrysler’s Role in the Connected Car Market
5.6.1.1 How it Works
5.6.2 Chrysler’s Future Outlook
5.7 Daimler Company Overview
5.7.1 Daimler’s Role in the Connected Car Market
5.7.2 Mercedes-Benz mbrace Overview
5.7.3 How Does It Work?
5.7.4 Mercedes-Benz mbrace Services and Packages
5.7.5 Mercedes-Benz mbrace Applications Overview and Apps
5.7.6 Daimler’s Future Outlook
5.7.6.1 Mercedes-Benz and the V2V, V2X Technology
5.8 Ford Overview
5.8.1 Ford’s Role in the Connected Car Market
5.8.2 Ford Sync Overview
5.8.3 How Does It Work?
5.8.4 Ford Sync Packages
5.8.5 Ford Sync Applications and Apps
5.8.5.1 Ford’s SYNC Emergency Assistance
5.8.5.2 SYNC AppLink
5.8.6 Ford’s Future Outlook
5.9 General Motors (GM) Overview
5.9.1 GM’s Role in the Connected Car Market

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5.9.2 GM’s Future Outlook
5.10 Google Overview
5.10.1 Google’s Role in the Connected Car Market
5.11 Honda Overview
5.11.1 Honda’s Role in the Connected Car Market
5.11.2 Honda’s Future Outlook
5.12 Mahindra Satyam Overview
5.12.1 Mahindra Satyam’s Role in the Connected Car Market
5.12.2 Mahindra Satyam’s Future Outlook
5.13 OnStar Company Overview
5.13.1 OnStar’s Role in the Connected Car Market
5.13.2 OnStar Telematics System Overview
5.13.3 How Does It Work?
5.13.4 OnStar Packages and Pricing Plans
5.13.5 OnStar Services, Applications and Apps
7.13.6 OnStar’s Future Outlook
5.14 Qualcomm Overview
5.14.1 Qualcomm’s Role in the Connected Car Market
5.14.2 Snapdragon Automotive Solutions
5.14.3 Qualcomm’s Automotive Technologies
5.14.4 Qualcomm’s Future Outlook
5.15 Sierra Wireless Overview
5.15.1 Sierra Wireless’ Role in the Connected Car Market
5.15.2 Sierra Wireless Future Outlook
5.16 TomTom Overview
5.16.1 TomTom’s Role in the Connected Car Market
5.17 Toyota Company Overview
5.17.1 Toyota’s Role in the Connected Car Market
5.17.2 Toyota Entune
7.17.3 How does it Work?
5.17.4 Toyota Safety Connect
5.17.5 Lexus Enform
5.17.6 Toyota’s Future Outlook
5.18 Verizon Telematics Overview
5.18.1 Verizon Telematics Role in the Connected Car Market
5.18.2 Verizon’s Manufacturer Services
5.18.3 Verizon’s Aftermarket Telematics; the In-Drive System

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Contents
5.18.4 Verizon Telematics Future Outlook
5.19 Volkswagen Overview
5.19.1 Volkswagen’s Role in the Connected Car Market
5.19.2 Volkswagen’s Future Outlook
5.20 WirelessCar Overview
5.20.1 WirelessCar’s Role in the Connected Car Market
5.20.2 WirelessCar’s Reference Customers
5.20.3 WirelessCar’s Future Outlook
5.21 Other Leading Companies in the Connected Car Market
6. SWOT Analysis of the Connected Car Market
6.1 SWOT Analysis of the Connected Car By Type of Connectivity
6.1.1 SWOT Analysis of the Embedded Solutions Submarket
6.1.2 SWOT Analysis of the Integrated Solutions Submarket
6.1.3 SWOT Analysis of the Tethered Solutions Submarket
6.2 SWOT Analysis of the Connected Car By Service Provider
6.2.1 SWOT Analysis of the OEM Hardware Submarket
6.2.2 SWOT Analysis of the Aftermarket Hardware Submarket
6.2.3 SWOT Analysis of the Telematics Hardware Submarket
6.2.4 SWOT Analysis of the Connectivity Hardware Submarket
7. Expert Opinion
7.1 Expert Opinion-Broadcom
7.1.1 Broadcom’s Products and Service Offerings in the Connected Car-The BroadR-Reach
Ethernet Automotive Solution
7.1.2 Broadcom on Why Ethernet is the Best In-Car Network Solution
7.1.3 Broadcom on What Drives the Penetration of Telematics into Low-End Cars
7.1.4 Broadcom on How to Overcome Driver-Distraction Concerns
7.1.5 Broadcom on the Challenges and Opportunities in the Connected Car Market Over the Next
5 years
7.1.6 Broadcom on Which Connectivity Solution Will Dominate the Connected Car; Embedded or
BYOD?
7.1.7 Broadcom on the Role of MNOs in the Connected Car
7.1.8 Broadcom on Which Players Are Currently Dominating the Connected Car Marketplace
7.1.9 Broadcom on Synergies as a Driver for the Connected Car

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7.1.10 Broadcom’s Views on the Technological Developments in the Connected Car Over the next
5-10 years
7.2 Expert Opinion-WirelessCar
7.2.1 WirelessCar on the Recent Changes in the Connected Car Sector
7.2.2 WirelessCar on the Challenges Opposed to Embedded Connected Car Systems By 7.1
Costumers’ Preference to Bring Their Own Devices (BYOD) in the Car?
7.2.3 WirelessCar on the Growths Rates in the Connected Car Market
7.2.4 WirelessCar on the Difference in Lifecycles Between Vehicles and Telematics Systems
7.2.5 WirelessCar on the Penetration of Telematics to Lower-End Segments
7.2.6 WirelessCar on the Future of Connected Car Market
7.2.7 WirelessCar on the Restrains of the Connected Car Market
7.2.8 WirelessCar on the Role of MNOs in the Connected Car Market
7.2.9 WirelessCar on the Usage of Data Provided by Telematics
8. Conclusions
8.1 Global Connected Car Market 2014
8.2 Opportunities in the Connected Car Market 2014
8.3 Global Connected Car Market Challenges
8.4 Leading 20 Companies Ranking in the Connected Car Market 2014

8. Page 73www.visiongain.com
Top 20 Connected Car Companies 2014:
mAutomotive, Telematics, Infotainment, Diagnostics,
Connectivity, Safety & Security
5.7.5 Mercedes-Benz mbrace Applications Overview and Apps
A brief explanation of some services offered by mbrace can be found below:
• Safety and security
o Automatic collision notification: Press the SOS button and you’re connected to a
Mercedes operator who will notify 911 and stay on the line until help arrives using
the car’s GPS coordinates to find you.
o Automatic alarm notification: Mercedes will alert you by e-mail, text message or
phone call, if your alarm goes off. If your ride’s been stolen, the system will help
police track it down.
o Vehicle finder: Lost your car in the CostCo parking lot? An app on your
smartphone will show you where it’s parked. You also can lock and unlock your
doors remotely from just about anywhere using your phone.
o Vehicle information: Got a question or a problem with your car? Press the “i”
button on the overhead console and you’re connected to a Mercedes-Benz
operator. The dealer connect feature will hook you up with your nearest dealer.
• Convenience:
o Once you make a selection, the “Send to Benz” function automatically calculates
your route and sends directions to the navigation system.
o Concierge service: Pay extra (more on that in a moment) and you get 24/7 access
to a customer-service rep who will help you make dinner reservations, order
flowers, buy tickets to the opera, book a flight, whatever.
• Navigation:
o Get real-time maps and directions to any destination by sending an address from
your phone to your car.
o Convert any of your web searches to addresses automatically sent to the car’s
navigation system.
o Program frequently driven routes, check for traffic and find alternatives.
o Comprehensive navigation assistance: You can use Google Maps and your
computer to send addresses, points of interest or driving directions from your
computer directly to the car’s navigation system. The mbrace database also
includes more than 15 million points of interest. If all else fails and you get
completely lost, the route assistance feature will connect you with an operator to
get you going.
• Mercedes-Benz Apps:
o Use Yelp to identify nearby restaurants or other services.
o Connect with your friends via Facebook.

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Top 20 Connected Car Companies 2014:
mAutomotive, Telematics, Infotainment, Diagnostics,
Connectivity, Safety & Security
The telematics solution consists of 3 buttons:
• A hands-free calling button to make and receive calls, access saved destinations from
MapQuest and access Weather, Traffic and Stocks updates
• A blue button to speak to an OnStar Advisor, 24/7 request Turn-by-Turn Directions, or
ask for a point of interest, make account updates or add services and perform an On-
Demand Diagnostics check
• An emergency button to request help, report an accident or talk to Emergency Advisors.
5.13.4 OnStar Packages and Pricing Plans
OnStar is being offered into 2 different packages with all OnStar plans including emergency,
security and hands-free calling connectivity as standard features.
• Safe & Sound fee: $19.95 per month/$199.00 per year
The Safe & Sound package includes: Automatic Crash Response, Emergency Services, Hands-
Free Calling, RemoteLink Mobile App, Stolen Vehicle Assistance, Roadside Assistance, Remote
Services, Vehicle Diagnostics.
• Directions and connections: $29.90 per month/$299.00 per year subscription fee
The package includes all the services offered by the Safe & Sound plus Turn-by-Turn Navigation.
5.13.5 OnStar Services, Applications and Apps
Emergency Security
Automatic Crash Response Stolen Vehicle Assistance
Emergency Services Roadside Assistance
Crisis Assist Remote Services
Family Link
Diagnostics Connections
OnStar Vehicle Diagnostics Hands-Free Calling
Engine and Transmission System OnStar RemoteLink Mobile App
StabiliTrak Stability Control SystemThird Party Apps/Services
Air Bag System Navigation
Emissions System Turn-by-Turn Navigation
Antilock Brake System eNav
OnStar System
Table 5.32 OnStar Services and Applications in the Connected Car Market
Source: Visiongain 2014

10. Page 102www.visiongain.com
Top 20 Connected Car Companies 2014:
mAutomotive, Telematics, Infotainment, Diagnostics,
Connectivity, Safety & Security
5.18 Verizon Telematics Overview
Revenue 2012: $75bn
Service category Tailored telematics solutions for OEMs and aftermarket telematics
Headquarters Atlanta, GA, USA
Ticker OTCBB: HUTC
IR Contact ir@verizontelematics.com
Website www.verizontelematics.com
Verizon Telematics is an Atlanta, GA-headquartered company and offers a portfolio of
manufacturer, aftermarket, fleet and dealer services provided through two-way broadband
connectivity to the vehicle.
5.18.1 Verizon Telematics Role in the Connected Car Market
Telematics System Cocero, In-Drive
Connected Car Market Ranking 8th
Connected Car Market Share 5.5%
5.5%
2014
Source: Visiongain 2014
Table 5.42 Verizon Telematics Company Overview 2014 (Revenue, Service Category,
HQ, Ticker, Contact, Website)
Figure 5.22 Verizon Telematics Connected Car Market Share 2014 (%)
Source: Visiongain 2014
Table 5.43 Verizon Telematics Ranking in the Connected Car 2014 (Telematics
System, Connected Car Market Ranking, Connected Car Market Share %)
Source: Visiongain 2014

11. Page 115www.visiongain.com
Top 20 Connected Car Companies 2014:
mAutomotive, Telematics, Infotainment, Diagnostics,
Connectivity, Safety & Security
7. Expert Opinion
7.1 Expert Opinion-Broadcom
Broadcom is an Irvine, California-based communications technology company specialising in
semiconductor solutions for wired and wireless communications. The company was founded in
1991 and has more than 40 offices in the US, Europe and Asia Pacific.
Its main product in the Connected Car environment is their BroadR-Reach Ethernet automotive
solution which allows multiple in-vehicle systems, such as infotainment, safety systems and on
board-diagnostics, to simultaneously access information over a single pair unshielded twisted
cable. BroadR-Reach Ethernet is based on standard Ethernet but its upper layer has been
optimised enabling it to deliver 100Mbps of data, video, audio or commands. According to
Broadcom, the solution not only offers high bandwidth but it can also reduce connectivity costs by
potentially up to 80% and the cabling weight of the car by up to 30%.
Broadcom is also collaborating with leading automotive OEMs and Tier-1s through the OPEN
ALLIANCE, a 200-member consortium including Toyota, BMW and Daimler, to establish the
100Mbps BroadR-Reach Ethernet as the in-car network standard for the whole automotive
industry.
Visiongain spoke to Tim Lau, Associate Product Line Director of Automotive at Broadcom, in
February 2014 and we are grateful for his contribution.
7.1.1 Broadcom’s Products and Service Offerings in the Connected Car-
The BroadR-Reach Ethernet Automotive Solution
Visiongain: Please give us a little background about Broadcom’s related products and service
offerings in the Connected Car.
Broadcom: Broadcom is a leader in communications technology focusing both on wired and
wireless solutions. We provide the consumer commercial space with everything from consumer
desktops, notebook PCs for Ethernet connectivity all the way through to the GEPON, DSL, VDSL
space and then into the service providers, carriers and so on. But as a leader in communications
technology we definitely see a trend in the automotive industry in regards to the Connected Car.