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Publishing Landscape 2010 Sara Wilde Regional Managing Director Trinity Mirror North West & Wales
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Set up ,[object Object],[object Object],[object Object]
What we know – The How Do and Business Link insight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What has happened to the sector recently? ,[object Object],[object Object],[object Object],[object Object]
Steepest downturn in advertising expenditure in recent memory
With the majority of media affected by the economic downturn Total advertising market at -16.6% Source: PricewaterhouseCoopers / Internet Advertising Bureau, The Advertising Association / WARC:  WARC estimate for directories. Advertising revenues by media % y/y, H1 2009
Digital not immune from the effects of the recession -5.2% -3.6% +11.8% Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC Digital revenues by type £m, H12007-2009
So where are we now? ,[object Object],[object Object],[object Object],[object Object]
What else do we know? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is key to us now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trinity Mirror North West & Wales approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Organic Diversification- Sport Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Diversification – new products ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Diversification - acquisitions
Further diversification  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Footnotes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Sara Wilde Mc Keown Publishing industry report How-Do Vision+Media NW Creative Industries AGM

  • 1. Publishing Landscape 2010 Sara Wilde Regional Managing Director Trinity Mirror North West & Wales
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Steepest downturn in advertising expenditure in recent memory
  • 7. With the majority of media affected by the economic downturn Total advertising market at -16.6% Source: PricewaterhouseCoopers / Internet Advertising Bureau, The Advertising Association / WARC: WARC estimate for directories. Advertising revenues by media % y/y, H1 2009
  • 8. Digital not immune from the effects of the recession -5.2% -3.6% +11.8% Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC Digital revenues by type £m, H12007-2009
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.