A slideshow from Virtual Marketing Studio for their Nashville, TN, client, The Lipman Group Sotheby's International Realty. Virtual Marketing Studio began delivering social media presence for the company in August 2011, and the slideshow shares some success moments of the last few months.
http://blog.thelipmangroupsothebysrealty.com/
8. Blog Traffic 2011
Almost 1500% increase December 2010
2000 to December 2011
More traffic to the blog than to the
1500 company website
56% of recorded readers leaving the blog
1000
go to the company website
500
0
9. It’s a good thing….
Tohave a successful blog that is relied
upon by the Search Engines
Because they refer more traffic to your
website
10. Good news about visitors to
the company website
The Blog, along with SothebysRealty.com
and Realtor.com refer a “better quality”
visitor
visits lasting over 5 minutes
bounce rates under 40%
viewing 5+ pages
11. Top Search Engine terms to
find the blog
Lipman Sotheby’s Nashville
Sotheby's Nashville
Michelle Maldonado
Most expensive homes in Nashville
Laundry room related searches
12. Websites that sent traffic to
the blog
Search Engines 79%
Facebook 9%
Company website 6%
WordPress 4%
Pinterest.com 2%
14. YouTube.com
Established a YouTube Channel
19videos
Over 1650 views since August 2011
Top five videos:
King Lane – Eagles Rest
Top Ten Most Expensive Homes Sold in
Nashville 2011
Vaughn Crest
Nashville Neighborhoods – 12th South
District/Downtown Nashville/The Gulch
Where to Live in Nashville – Green Hills
15. Facebook
Increased fans by 16%
Over 20,000 post views August –
December (a 64% increase over the first
part of 2011)
More people are commenting on posts
now which tremendously helps rankings
and popularity
17. Pinterest
May soon be in top Ten Social Networks
4000% growth in the last six months
More than 4 million unique users
Extremely long periods of time spent on
Pinterest (just after Facebook and Tubmlr)
18. Pinterest
On the day we added The Lipman Group
SIR to Pinterest, over 80 clicks to the blog
were gained, and we recorded our
highest day ever
Top five referring sites for the last 12
months and we have only had a
presence there for a few weeks.