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Success
Moments
The Lipman Group
Sotheby’s
International Realty
Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty
1200
                                                                         1400




         400
                600
                       800
Jan-10




                      1000 910
Feb-10




                              992
Mar-10




                                 836
Apr-10




                                    891
May-10




                                       812
Jun-10
Jul-10

                                          967948
Aug-10
                                                                                       2010 - Present



Sep-10                                          876856
Oct-10                                                760
Nov-10
Dec-10         499
                                 883




Jan-11
                                    975




Feb-11
                                       842




Mar-11
                                          952




Apr-11
                                             997




May-11
                                                                                1446




Jun-11
                                                     1035




Jul-11
                                    874




Aug-11
                                                   1053




Sep-11
                                                      1015
                                                                                                    Company Website Traffic




Oct-11
                                                            1250




Nov-11
                                                               1153




Dec-11
                                                                  1124




Jan-12
                                                                                1477
About the Company Website
 From  Aug 1, 2010 – Dec. 31, 2010:
 3,874 people visited company website
 Top 5 Referring Websites were:
    SothebysRealty.com (25%)
    HomesOfTheRich.net (19%)
    Realtor.com (7%)
    MyHomeSearches.com (6%)
    Facebook.com (5%)
In 2011, major improvements…
 From Aug 1, 2011 – Dec. 31, 2011:
 5,595 people visited company website
 Top 5 Referring Websites were:
    Blog (45%)
    Sotheby’s Realty (9%)
    Realtor.com (5%)
    HomesOfTheRich.net (5%)
    Facebook.com (3%)
In August
2011, Virtual
Marketing
Studio began
managing our
social media
presence
Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty
Blog Traffic 2011
        Almost 1500% increase December 2010
2000    to December 2011

        More traffic to the blog than to the
1500    company website

        56% of recorded readers leaving the blog
1000
        go to the company website

500



  0
It’s a good thing….
 Tohave a successful blog that is relied
  upon by the Search Engines
 Because they refer more traffic to your
  website
Good news about visitors to
the company website
 The Blog, along with SothebysRealty.com
 and Realtor.com refer a “better quality”
 visitor
    visits lasting over 5 minutes
    bounce rates under 40%
    viewing 5+ pages
Top Search Engine terms to
find the blog
 Lipman  Sotheby’s Nashville
 Sotheby's Nashville
 Michelle Maldonado
 Most expensive homes in Nashville
 Laundry room related searches
Websites that sent traffic to
the blog
 Search  Engines   79%
 Facebook          9%
 Company website   6%
 WordPress         4%
 Pinterest.com     2%
YouTube.com
YouTube.com
 Established   a YouTube Channel
 19videos
 Over 1650 views since August 2011
 Top five videos:
     King Lane – Eagles Rest
     Top Ten Most Expensive Homes Sold in
      Nashville 2011
     Vaughn Crest
     Nashville Neighborhoods – 12th South
      District/Downtown Nashville/The Gulch
     Where to Live in Nashville – Green Hills
Facebook
 Increased  fans by 16%
 Over 20,000 post views August –
  December (a 64% increase over the first
  part of 2011)
 More people are commenting on posts
  now which tremendously helps rankings
  and popularity
Pinterest
Pinterest
 May  soon be in top Ten Social Networks
 4000% growth in the last six months
 More than 4 million unique users
 Extremely long periods of time spent on
  Pinterest (just after Facebook and Tubmlr)
Pinterest
 On  the day we added The Lipman Group
  SIR to Pinterest, over 80 clicks to the blog
  were gained, and we recorded our
  highest day ever
 Top five referring sites for the last 12
  months and we have only had a
  presence there for a few weeks.
Additional
Clients
Andrea Cueny’s Monthly Visitors 2011
       (Atlanta Fine Homes SIR Agent)
                                                              1995   2078   1985
                                                       1965
2000
                                         1882                                      1878



                           1615   1602
1600                                            1519




1200


                     924


 800
               630

         478

 400
Clients
Clients
Clients
Clients
Clients
Clients
Success
Moments
The Lipman Group
Sotheby’s
International Realty

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Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty

  • 3. 1200 1400 400 600 800 Jan-10 1000 910 Feb-10 992 Mar-10 836 Apr-10 891 May-10 812 Jun-10 Jul-10 967948 Aug-10 2010 - Present Sep-10 876856 Oct-10 760 Nov-10 Dec-10 499 883 Jan-11 975 Feb-11 842 Mar-11 952 Apr-11 997 May-11 1446 Jun-11 1035 Jul-11 874 Aug-11 1053 Sep-11 1015 Company Website Traffic Oct-11 1250 Nov-11 1153 Dec-11 1124 Jan-12 1477
  • 4. About the Company Website  From Aug 1, 2010 – Dec. 31, 2010:  3,874 people visited company website  Top 5 Referring Websites were:  SothebysRealty.com (25%)  HomesOfTheRich.net (19%)  Realtor.com (7%)  MyHomeSearches.com (6%)  Facebook.com (5%)
  • 5. In 2011, major improvements…  From Aug 1, 2011 – Dec. 31, 2011:  5,595 people visited company website  Top 5 Referring Websites were:  Blog (45%)  Sotheby’s Realty (9%)  Realtor.com (5%)  HomesOfTheRich.net (5%)  Facebook.com (3%)
  • 6. In August 2011, Virtual Marketing Studio began managing our social media presence
  • 8. Blog Traffic 2011 Almost 1500% increase December 2010 2000 to December 2011 More traffic to the blog than to the 1500 company website 56% of recorded readers leaving the blog 1000 go to the company website 500 0
  • 9. It’s a good thing….  Tohave a successful blog that is relied upon by the Search Engines  Because they refer more traffic to your website
  • 10. Good news about visitors to the company website  The Blog, along with SothebysRealty.com and Realtor.com refer a “better quality” visitor  visits lasting over 5 minutes  bounce rates under 40%  viewing 5+ pages
  • 11. Top Search Engine terms to find the blog  Lipman Sotheby’s Nashville  Sotheby's Nashville  Michelle Maldonado  Most expensive homes in Nashville  Laundry room related searches
  • 12. Websites that sent traffic to the blog  Search Engines 79%  Facebook 9%  Company website 6%  WordPress 4%  Pinterest.com 2%
  • 14. YouTube.com  Established a YouTube Channel  19videos  Over 1650 views since August 2011  Top five videos:  King Lane – Eagles Rest  Top Ten Most Expensive Homes Sold in Nashville 2011  Vaughn Crest  Nashville Neighborhoods – 12th South District/Downtown Nashville/The Gulch  Where to Live in Nashville – Green Hills
  • 15. Facebook  Increased fans by 16%  Over 20,000 post views August – December (a 64% increase over the first part of 2011)  More people are commenting on posts now which tremendously helps rankings and popularity
  • 17. Pinterest  May soon be in top Ten Social Networks  4000% growth in the last six months  More than 4 million unique users  Extremely long periods of time spent on Pinterest (just after Facebook and Tubmlr)
  • 18. Pinterest  On the day we added The Lipman Group SIR to Pinterest, over 80 clicks to the blog were gained, and we recorded our highest day ever  Top five referring sites for the last 12 months and we have only had a presence there for a few weeks.
  • 20. Andrea Cueny’s Monthly Visitors 2011 (Atlanta Fine Homes SIR Agent) 1995 2078 1985 1965 2000 1882 1878 1615 1602 1600 1519 1200 924 800 630 478 400