Spinta Digital, leading digital marketing company in Chennai and London gives you The Complete Guide To Creating A Perfect Digital Marketing Strategy in this blog! Read on to know how we help our brands using this near to perfect digital marketing strategy. Check out our blog for more information http://blog.spintadigital.com/ and visit out website http://www.spintadigital.com/

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Why Digital Marketing

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1. The ability to adopt digital innovation into marketing and communication strategies is now more critical
than ever in strengthening the brand and reputation.
2. With an increase in students looking to get equipped by getting trained in quality institutes abroad,
greater competition with increasingly demanding, digitally savvy students, digital media has become an
important and exciting part of institutes recruitment strategies.
3. To succeed Consultancies need to embrace digital innovation and seize the opportunities it provides for
marketing and communications.
Target Analyze Strategy Campaign Optimize
Because . .

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Objective
Spinta Digital, leading digital marketing company in Chennai and London gives you The Complete Guide To Creating A
Perfect Digital Marketing Strategy in this slideshare! Read on to know how we help our brands using this near to perfect
digital marketing strategy.

6. INTRODUCTION
Why startegy is important ?

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For a long time now, our team of SEO experts have noticed an organic
SEO search specifically for the long-tail keyword
“The Complete Guide To Creating A Perfect Digital Marketing
Strategy". This made us understand that a lot of aspiring marketers out
there are looking for a strategy that's near to perfect and foolproof!
Well, what's the point in being a digital marketing company and not
attaining to our readers needs?!
Quite literally, the ability to adopt digital innovation into marketing
and communication strategies has now become more critical than
ever! Why? Since every brand out there is fallen head over heels on
strengthening their brand reputation! Our digital marketing experts
have experience in dealing with clientele in both B2B and B2C Sectors
in various industries such as Banking, Healthcare, Retail,
Manufacturing, etc. So, thankfully after due nagging they gave in some
of their inputs on how to built the ultimate digital marketing strategy!

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Before we move ahead, have you ever realized why should digital marketing ever be used for your
brand? Although there could be plenty of recurrent reasons to go with the following four stands
tall!
Increase awareness among audience
Increase visits and sales
Gain Market Share
Build brand reputation of the hospital
This means, you have to first and fore answer the question - "What should a perfect digital
marketing strategy entail?"
Well, the answer is surprisingly easy! A perfect strategy is one "THAT WINS CUSTOMERS, GROWS
REVENUES AND ENHANCES REPUTATION!"

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Implementing A Strategy Driven Transformation
In this part of the blog, we are now going to move into extensive
understanding of creating a perfect digital marketing strategy for
your brand. Our approach has the "six" following components -
Situation, Objective, Strategy, Tactics, Action and Control, in short
SOSTAC!

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STRATEGY DRIVEN TRANSFORMATION
STRATEGY DRIVEN ACTION PLAN
SITUATION OBJECTIVE STRATEGY TACTICS ACTIONS CONTROL
Level 01
• Situational Analysis
of Current web
presence .
• Industry Analysis
• Global Perspective
• Competitor Analysis
• Customer Insight
Level 02
• KPIs,
• Customer Acquisition
• Customer Retention
• Customer
Satisfaction Targets
• Number of Web
Visitors
• Brand Reach
• Positive sentiments
metric
Level 03
• Segmentation, Target
and Positioning based
on customer profile,
departments,
geographies etc.
• Web Enhancements
• Branding Digital
Footprint and website
being a Marketing Hub
Level 04
• Digital Marketing Mix
– SEO, Social,
Email, PPC
• Lead Nurturing
• Content Plan
• Campaign Planning
• Outreach
Prospecting
Level 05
• Responsibilities and
Structures
• Resource and Skills
Allocation
• Process and Systems
• Convert website in to
an online marketing
hub.
• Tools and Technologies
identified
Level 06
• Metrics to monitor
performance
• Web Analytics, KPIs
• Conversion Rate
Optimization
• Reporting and Actions
• User Experience Review
• Customer Satisfaction
Survey

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Situational analysis is the foremost - root analysis that has to
be made for your brand (or your client). It answers the most
basic question - "Where are we right now?"
With situation analysis you provide an answer to the following
analysis.
• Industry Analysis
• Global Perspective
• Competitor Analysis
• Customer Insight
Situational Analysis

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OBJECTIVE
The second entity of SOSTAC is an observation model that analyses where a brand would like to take itself to? For
example - you define your objective like - Do I want generate leads for my brand? (or) Would I like to bring in more
traffic for my blogs? etc.
Objectives have the following 5 entities attached to them. They are Sell, Serve, Sizzle, Speak and Save.
• Sell - Understand your customer acquisition, customer retention targets.
• Serve- Understanding your customer satisfaction targets.
• Sizzle - Making emotions speak : understanding the positive sentiments metric
• Speak - Making your customers react to your brand. Satisfying your KPI's.
• Save - Quantifying number of web visitors and metrics of brand reach.

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STRATEGY
The third stage of SOSTAC is the strategy -
which highlights how actions could be
done to attain our set objectives. This is
infact, the stage where you perform
segmentation, target and positioning based
on customer profile, departments,
geographies etc. Strategies are a sequence
of what has to be done and how it has to
be done to achieve your target audience.
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TACTICS
The fourth stage of drafting a digital marketing strategy is the tactics stage. This is exactly where the entire teams
chirps in to make your objectives come true. Tactics cover special tools of digital marketing like - Search Engine
Optimization, Social Media Marketing, Email Marketing, Pay Per Click advertising and so on.
Since, tactics is the stage that breaks the big picture into smaller details - we must also ensure that we provide the
right details before we implement this strategy. For example, in this phase - you provide :
 What tools are being made used of?
 What kind of campaigns are being set to reach our objective? (Lead generation, website traffic, ppc ads etc.)
 Are we making use of the right tools?
 What theme/messages are we wishing to communicate to the audience?
 Are all our campaigns segmented and consistently distributed across all platforms of digital marketing?
 Do our campaigns meet our necessary budget/allocated resources?

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ACTION
Discover
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own text.
Design
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own text.
Code
Go ahead and replace it with your
own text.
Go ahead and replace it with your
own text.
Deploy
Before last, we come across the "action" stage
that helps people understand the kind of
work they do. Action stage is the "verb" stage
of SOSTAC model which means the various
skills are allocated to resources and
responsibilities are assigned to actually start
acting!

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CONTROL
The last stage of your SOSTAC model is the Control stage that allows you to identify your positives, rectify your
errors and monitor your performance. In short, this stage defines how much you have worked on!
The following are predominantly followed in the control stage of a SOSTAC model.
• Holistic metrics thats used to monitor campaign performance.
• Web Analytics and indication of how KPI's are being met.
• Conversion Rate Optimization for your set campaign.
• User Experience Review.
• Customer Satisfaction Survey.
• Report Generation.

17. THANKS !!!
With every marketing strategy also comes a unique responsibility - ROI (Return of Investment). Therefore, its always
important to set defined and SMART objectives before you move to the action plan of your strategical planning.