1. DIGITAL MEDIA TECHNOLOGY & WINE
SERIES
E-COMMERCE: BREAKING DOWN THE GREAT (E-)WALL
OF CHINA (M1nt Cellar)

2. #vinitaly2013
@vinitalytour
@steviekim222

3. • Janet Wang, Head of International
Business Development, Tmall (Alibaba
Group)
• Naran Andreyev, CEO, M1nt Cellars
• Jared Liu, Founder/CEO of YesMyWine
• Alvin Huang, Founder of Vinehoo

5. In late 2012, M1NTCELLARS.com was created as a platform catering to
the Chinese market’s tastes and interests by providing the best quality
wines and spirits at the best prices in China online
As a known luxury brand, we guarantee the best personalized care to all
our customers, provide the most reliable nationwide distribution system
and only deliver the highest quality genuine products
At M1NTCELLARS.com, we are committed to satisfying the customer and
creating a sustainable, long term business strategy

6. At M1NTCELLARS.com, we plan to deliver these services through a
combination of multiple ecommerce channels and physical retail outlets.
Through this expansion of services and reach, everyone can now trust
and enjoy the M1NT luxury lifestyle brand thereby creating a new
ecommerce experience in the China Wine and Spirit market
Furthermore, as a recognized lifestyle brand it ensures we can provide
services to all market segments by guaranteeing the best genuine
products at all price points.
“The younger generation (in China) brimming with optimism from increased opportunity, is no
longer willing to accept the fake culture their predecessors resigned themselves to. While the
stratified social classes still promote the worship of big brand names, the willingness to accept
substitutes has all but disappeared” Article - Chinese Consumerism – the new “ism” in China
10/07/11

7. China Cool – powered by M1NTCELLARS.COM
Our core values of listening to our customers and providing our
customers with the best product/services they request is crucial
Bringing these core values at every price point is imperative
We ask, monitor, and make product choices based on sales feedback and
demographics in an effort to bring the best value to our customers,
everyday.
We are also on the look out and experiment with creating /launching
new products and services that we believe to be “China Cool”
Having Shanghai’s best nightclub, lounge and restaurant 5 floors above
our offices sure does help…

8. E-commerce in China to
be worth 2.8 trillion Yuan
by 2016
According to go-globe.com

9. Top Reasons Why Chinese Consumers Shop Online
Easier to find favorite brand 1%
Detailed product info 1%
Free delivery 1%
More choices 4%
Compare prices 7%
Convenience 18%
Low price 25%
Anytime shopping 28%

10. Projected number of online buyers in China 2011 to 2016
423.4
374.9
322.1
270.9
Growth of users
in Millions
219.8
178.4
0

11. 2012 Market Share Percentage Of Major Search
Engines in China
80
70
60
50
Axis Title
40
30
20
10
0
Baidu Qihoo Sogou Google Tencent Bing
So.com Soso.com
71.76 10.39 7.92 5.07 3.73 0.52

12. Thank You
Naran Andreyev
CEO, M1NT Cellars Holdings, Ltd.
naran@m1ntcellars.com