Design Tools for CSR managers and Social innovators

DESIGN TOOLS FOR CSR MANAGERS & SOCIAL INNOVATORS!
VINCENZO DI MARIA

VINCENZO DI MARIA @VDMDESIGN

STRATEGY. entrepreneurship
EMPATHY. social innovation
CREATIVITY. service design
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DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET

SERVICE DESIGN CROSS-SECTOR TRAINING

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FROM DESIGN TO SOCIALLY RESPONSIVE DESIGN

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WHERE DESIGN MEETS POSITIVE SOCIAL CHANGE

SERVICE "
DESIGN

!5

SOCIAL"
INNOVATION


COMMONGROUND PRINCIPLES AND VALUES

REPLICABLE. design-led process, creating models
IMPACTFUL. creating measurable social change
VISUAL. design solutions that people can see and experience
ITERATIVE. prototype, test it, brake it, make it better
COLLABORATIVE. co-design with people and stakeholders
INNOVATIVE. thinking laterally, imagining new opportunities
PEOPLE FOCUSED. user centred design approach
RESPONSIVE. societal needs rather than just market needs
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BUSINESSES ARE ORGANS PART OF AN ORGANISM

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TRIPLE BOTTOM LINE FOR A SUSTAINABLE BUSINESS

ECONOMICAL"
(PROFIT)

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SOCIAL"
(PEOPLE)

ENVIRONMENTAL"
(PLANET)


TRIPLE BOTTOM LINE FOR A SUSTAINABLE BUSINESS

ECONOMICAL"
(PROFIT)

SOCIAL"
(PEOPLE)

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ENVIRONMENTAL"
(PLANET)


1. ACTION 2. EDUCATION 3. INNOVATION

!10 DESIGN TAKEAWAYS FOR CSR MANAGERS AND SOCIAL INNOVATORS | VINCENZO DI MARIA | WWW.COMMONGROUNDPEOPLE.COM | WWW.SIRACUSA.IMPACTHUB.NET

INSTALLING OVER 500.000 SMART-METERS IN THE UK


THE WORLD’S SMALLEST WATER MUSEUM

The Challenge Overview — What’s this all about?

The Challenge Overview — What’s this all about?

What’s this all about?
Did you know that the
South East of England
has less water available
per person than some hot
Mediterranean countries?
The Water Design Challenge is a new initiative to
get Key Stage 3 students interested and involved in
the issue of water conservation and associated cuts
in energy use.
The Challenge complements the National Curriculum
and provides an exciting opportunity for the whole
school. It aims to enhance teaching and learning by
encouraging students to use design processes and
thinking across the curriculum to solve an important
problem. It also provides a structured framework for
connecting your school with professional designers
and water experts.

The Challenge Overview — How the Challenge works

Resources
Further detailed information about
the Double Diamond can be found
at:
www.designcouncil.org.uk/designp
rocess

The Double Diamond
Students are encouraged to see the six Water Design
Challenge stages as part of a design process the
Design Council refer to as the ‘Double Diamond’.
The design process has a number of stages,
where ideas are created, developed and
refined until a workable solution is arrived at.
The Double Diamond is defined across four
areas: discover, define, develop and deliver.

The following resources are available
in the
Appendix or at www.waterdesignchallen
ge.com
Design Process help sheet
For a simplified version of the Double
Diamond
Design Development activity sheet
To help students focus on what
they are trying to achieve.

School project
management
g their
Schools will be supported in implementin
r provided
project by their own WDC co-ordinato
Water.
by the Design Council and Southern
Southern Water
This person will act as a link with
for the Challenge and
and the Design Council
in the work.
draw together everyone involved
you with
Your WDC co-ordinator will provide and will
time,
up to five days project support
managing
help you in: planning the project;
of
co-ordination with designers; evaluation
into the Water
the project; co-ordinating input
and supporting
Design Challenge online blog;
.
general delivery as and when appropriate

4

rning

Discover
How can we learn more about the problem?
What do we know about the current situation,
and what do we need to change?

Creating a brief

Define
Which aspect of the problem do we feel is the
most important to tackle? Let’s start to think about
what ideas or plans might best help tackle it.

5

an idea
Developing

How much
water does your
school use?

About this manual

Who’s behind it?

This manual, along with an online tool for measuring
your school’s water footprint, is designed to help find
the answers. It is a toolkit of teaching resources for
running the Water Design Challenge (or the ‘WDC’).
It gives guidance about the practicalities of taking
part in the project, such as how to gain access to
professional designers and water conservation
specialists, and contains activity suggestions
along with background information about design,
and the issues of water conservation and supply
in the South East of England.

The WDC has been created by the Design Council
in association with Southern Water with the aim of
changing people’s behaviour and producing positive
results in the realm of sustainable action by reducing
water consumption. We believe that this can be
achieved through design and that the Challenge gives
secondary school students an exciting opportunity
to really make a difference. Sustainable design can
change lives for the better and this project gives
young people a great chance to do just that.

How can you
use design to
reduce wastage?

Success is most likely if the
following are put in place:
The involvement of at least one
nt.
member of senior manageme
staff
The awareness of all teaching
and students of the aim, timing
and breadth of the project.
The involvement of ancillary staff,
through
governors, parents and visitors
students.
communications devised by the
of
A sufficient commitment in terms
subjects
curriculum time across different
— five
for the KS3 students involved
ation.
days is the broad recommend

Page 6

1 Lea ut water
abo
2 Investigationtions
Communica
3 campaign

The Challenge will ask
students two questions:

Page 7

6

Presenting your idea

Develop

Deliver

How can we make our idea work?
How can we test and improve it?

How can we make/carry out our idea?
How can we make sure it works? How can
we best communicate our proposition?
Page 11

Page 10


CO-DESIGN TO REDUCE WATER CONSUMPTION


PROTOTYPE BEHAVIOUR CHANGING EXPERIENCES


SOUTHERN WATER - WATER DESIGN CHALLENGE


CAMPANIA SHOPPING CENTRE


L’ORTO IN CAMPANIA - NURTURING GENERATIONS


SMART MANAGEMENT & RI-FESTIVAL INITIATIVE


A VEGETABLE GARDEN IN THE SHOPPING CENTRE


EDUCATIONAL EXPERIENCE WITH SLOW FOOD


CODESIGN & PRODUCE EDUCATIONAL MATERIALS


STAKEHOLDERS ENGAGEMENT

pa

nia

.it

L’ORTO
IN CAMPANIA
a

m

i
r to
w w w. o

nc


SHARED VALUE CREATION OVERVIEW

20%
20%

20%

SHOPPING CENTRE
SLOW FOOD
SCHOOLS
STUDENTS
PARENTS
EMPLOYEES
VISITORS

10%

10%

10%
10%


CHANGING HR, ENGAGEMENT AND PERFORMANCE


VALUES AND MISSION WWW.PEOPLERISE.NET


STORYTELLING CORPORATE WORKSHOP


THE STARTUP: UNBYSTANDER
•
•

inside the company
between company/
institutions/community

Companies

Institutions

Community

CONTACTS: 
tamami.komatsu@gmail.com"
mariangela.sangiorgi@gmail.com


A MEDIATION PLATFORM BETWEEN STAKEHOLDERS

#MISSION:
Helping companies and social leaders increase their social
impact by leveraging the skills, knowledge and values found in
their community of people.

#SERVICES:
CSR Design Consulting via Software-as-a-Service (SaaS) +
smartphone app:
•
•
•

Create ad hoc CSR strategies co-created with the employees (bottom-up);
Human Centered Design (HCD) approach;
Accessible at all moments.

Skill-raising platform:
•
•

To create a marketplace for skill-based volunteers;
To give better access to community resources.


THE VALUE PROPOSITION

We offer companies:
an innovative solution to allocate more efficiently and
effectively their resources to create real social change.

Helping them to:
•

Identify a CSR strategy in line with company goals and their core business; 

•

Engage and empower employees in company decisions and foster peer-topeer learning and community solidarity; 

•

Reduce search costs to find Non-Profit partners; 

•

Increase brand equity with a holistic vision of the company;  

•

Monitor the performance and impact of CSR activities on company goals.


THE OPPORTUNITY TO SHIFT FROM CSR TO CSI

#Design Areas:
We work with companies to develop effective Social
Responsibility strategies through a structured design
process led by their employees.

Corporate Social Responsibility

Company
welfare
services or
programs.

Corporate Social Innovation

Deﬁning

Designing new or

Developing new

areas of CSR

bettering existing

social products

sponsorship.

services/products

or services for

with social

new markets.

enterprises.

IMPACT HUB SIRACUSA


BUILDING PLATFORMS FOR COLLABORATION


A GLOBAL COMMUNITY OF CHANGE MAKERS

August 2013 Amsterdam – Athens* – Bari – Belgrade (Candidate)* – Belo Horizonte – Bergen – Berkeley – Berlin* – Bogota – Boston*
– Boulder – Bucharest – Caracas* – Copenhagen Curitiba – Donostia* – Dubai* – Florence – Geneva (Candidate)* – Grand Rapids* –
Halifax – Helsinki – London Islington / Kings Cross / Westminster – Johannesburg – Kyoto* Los Angeles – Madrid – Melbourne – Mexico
City* – Milan – Monterrey (Candidate)* – Moscow* – Munich* – New York City (Candidate)* – Oakland* – Oaxaca – Odessa* Ottawa
– Peoria* – Prague – Recife* – Rome – Rotterdam – Rovereto – Salt Lake City* – San Francisco – Sao Paulo – Seattle – Seoul –
Singapore – Stockholm – Sydney* – Syracuse – Tel Aviv – Tokyo – Trieste* – Vienna – Washington DC* – Zagreb – Zurich


CO-CREATION OF SPACE AND LOCAL COMMUNITY


CONNECTING CROSS-SECTOR ORGANISATIONS


INDUSTRIAL AND ARCHEOLOGICAL TOURISM


MIGRATION AND SOCIAL INNOVATION


MEASURING SOCIAL IMPACT BEYOND SROI


CONCLUSIONS - WHY DESIGN IN CSR?

DESIGN DOING. ask an expert
DESIGN THINKING. transferable approach
CODESIGN. enabling a sharing culture / collective intelligence
KEEP IT CREATIVE. don’t be afraid of your ideas
PROTOTYPE. fail earlier succeed sooner
TAILOR MADE. there is no one solution ﬁts all
ADD VALUE. design as transformational process
HOLISTIC VIEW. understand systems and care for details

KEEP IN TOUCH, KEEP SHARING

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