by Chennai Photoshop User Group (CPUG) Follow me: twitter.com/iVinay fb.com/iVinay about.me/iVinay

1. hello there ;)

2. sit back & enjoy
our ride..
vinay
keshav
aditya
warning: buckle up for safety!

3. sit back & enjoy
movie time!
our ride..
casting: / history
/ what it is
/ worth & reach
title: what is / what can be branded
/ what branding can do
branding? vinay / significance
/ brand & you
keshav youtube: bitly.com/whatisb
on

4. i
casting:
who
am
keep guessing...

5. david
beckham
english footballer

6. an introduction to
branding

7. what are
brands,
anyway?
which came first: brand or product?

8. brands are promises that consumers
believe in.
brands create consumer trust and emotional attachments.

9. perception is everything
many people think that the logo, is the
brand, but, in fact, the logo is just one
representation of the brand.
branding encompasses both the visual and tangible elements of the brand, as well as the
emotional and intangible pieces that create a connection between the brand and the consumer.

10. perception is everythinginvolved?
product
what’s
position 6p’s
promise
presentation
many people think that the logo is the
persistence
brand, but, in fact, the logo is just one
perception
representation of the brand.

11. how much does it cost?

12. big
you
thanks to
the price of
branding

13. big
you
thanks to

24. how muchprocesscost?
branding does it
/ decide
/ research name face of
logo
/ position
/ define
website
advertising
brand
packaging
/ identify
/ launch company culture
mission, vision and values
base of
/ manage leadership and management brand
/ realign back-up operation

25. 10 traits of the
world’s most
valuable
brands
[ brands analyzed ]
/coca-cola /microsoft /ibm / ge /intel /nokia /toyota /mcdonald’s /mercedes-benz /citi
/marlboro /hewlett-packard /american-express /bwm /gillette /cisco /honda /samsung

26. simple, powerful differentiation
a great brand holds a unique place in the minds of those who buy from,
work for, or invest in the brand, whether financially or emotionally.

27. a clear and compelling vision
brands are built from the inside out. that means they originate in
companies with clearly established mission, vision, and values
statements that drive all organization and branding decisions.

28. a promise consumers want & believe
people get emotionally attached to brands that fill unmet or unaddressed
wants and needs consistently and without fail.

29. a promisedistinctive, reliable, believe
consumers want & superior
products and services
great brandsemotionally attached to brands that product design,
people get deliver great products. they excel in fill unmet or unaddressed
wants and known consistently and without fail.
production, and packaging; and they’re needs for superb communications.

30. each great brand puts forth a brand identity that’s simple, strong,
memorable, and presented without variation.
a strong,
memorable
brand identity

31. a distinct and compelling brand message is
at the heart of all great brand
communications, regardless of the
communication format or medium.
a single, consistently
presented brand
message

32. it’s an experience that positively
reinforces the brand message and
promise at every single point of
consumer encounter.
an amazing brand experience

33. brand allegiance from the top down
find a great brand, and you’ll find a business that’s headed by a brand
champion and staffed by a team of brand fans.

34. adaptability to changing times
strong brands remain strong even as they
migrate to new geographic areas, into new
consumer groups, and through changing
economic times and market conditions.

35. focus, passion, and
persistence
strong brands remain strong even as they
migrate to new geographic areas, into new
consumer groups, and through changing
economic times and market conditions.

36. you
the brand
personal brands reflect personal reputations. they differentiate individuals by
creating awareness of who they are, what they stand for, what they do best, and
how they contribute to the world around them.

37. // establish yourself as an
you
expert in your field.
the brand
// enhance your visibility and
reputation within your
community or industry .
// differentiate yourself based
on your unique style and
talents.
// gain influence in social or
business arenas.
// get started using the power
of social media.
// want to know more? ask us!

38. let’s take a
break

39. let’s take a
break
a small journey with webside..

40. logo doodle

42. // WebSide doodles logo for I’day
// TOI features without permission let’s take a
// TOI caught plagiarizing
// uproar on social media (twitter & fb)
// TOI apologizes on first page (nation wide)
break
// WebSide featured on TOI nation edition (2x)
// viral traffic and branding for WebSide
// TOI - India’s largest selling english news daily
// readership reach of 77 lakhs people everyday
// branding with smile from ~1 crore people
// long story short -- make your brand ‘friendly’
the viral branding hangover
a small journey with webside..

43. let’s give way for our let’s take a
keshav aditya
break
next speakers

44. keshav will take you through journey of a
brand

45. thank you :D

46. connect with me
fb.com/ivinay
twitter.com/ivinay
ivinay@me.com
big
& U
thanks to

47. connect with us
Photoshop User Group facebook.com/groups/photoshopug/
DesignCamp facebook.com/DesignCamp.in

48. thank you
/ aditya
/ keshav team!
/ thulasi
/ sesha
/ arun
/ sanupam
/ jack
/ bharath
/ arvind
/ team cpug
thank you :D

49. special thanks to
dr.sunitha nair

50. big
& U
thanks to