This document provides information about CGB Publishing, the publisher of Franchising USA Magazine and other franchise publications. It discusses CGB Publishing's focus on providing credible and reliable editorial content written by industry experts. It also details CGB Publishing's multi-media approach to connecting franchisors with franchisees through print, online, and mobile formats. Advertising solutions for franchisors are also presented, including options for front cover placement, inside covers, profiles, and online ads.

1. T h e m a g a z i n e f o r f r a n c h i s e e s
Franchisingusa
www.franchisingusamagazine.com
T H E M A G A Z I N E F O R F R A N C H I S E E S
FranchisingUSA Franchisingwww.canadianfranchisemagazine.com
C A N A D I A N
T H E M A G A Z I N E F O R F R A N C H I S E E S
AUSTRALIA and NEW ZEALAND Franchisor
AUSTRALIAN & NEW ZEALAND
B U S I N E S S
D I R E C T O R Y
AUSTRALIA&NZ
FRANCHISE
BUSINESS
FRANCHISE GUIDE
SUPPLIER
FORUM
“Pak Mail became connected to Franchising USA through the International Franchise Association’s website. Since that introduction
to Vikki and the team at Franchising USA, Pak Mail has been a feature in their ‘Veterans in Franchising’ edition, as well as advertisers
in their publication. This partnership brought tremendous attention to our brand and oveall business as well we’ve seen a direct
increase in our veteran franchise prospects. Through this happen-stance introduction to Franchising USA, they have proven a
valuable partner in our marketing and sales efforts, as well, Vikki and the entire team at Franchising USA are a top-notch professional
group that can be a great partner for any franchise organization.”
Christopher Davenport, Franchise Sales & Business Development, Pak Mail Centers of America
P u b l i s h e r s o f d i g i t a l a n d p r i n t m e d i a

2. AboutCGBPublishing
CGB Publishing offers solution based media and valuable, timely content on Business Franchise.
For nearly 30 years, our successfully driven publications have proven themselves as a global
brand and industry leader for readers across the UK, Canada, Australia and New Zealand.
OurContent-CredibilityandReliability
Wearewellrespectedinthefranchisingindustry.Oureditorialiswrittenbytopexpertsthroughout
the franchise network, offering informative and timely content that is franchisee specific. Our
Editor selectively commissions writers (bankers, lawyers, financial and business advisors,
government authorities, retail and franchising associations) to provide fresh articles that are
directed to the interests and concerns of Potential Franchisees and Master Franchisees alike. Real
stories every issue such as Franchisee in Action, Franchisor in Depth, and the latest News from
the industry also offer compelling perspectives. Franchise specific features every issue on great
Franchise Concepts. Plus our ever popular Veterans in Franchising Supplement, introduced in
June of 2013. Our entire magazine layout, offers a unique and uncluttered approach in delivering
pertinent trade information. We pride ourselves on a consistent and user-friendly format.
ConnectingtheFranchisorwiththeFranchisee
With a multi-media approach and globally diversified business franchise products, we are
a mainstay for the franchisee who seeks reliable, timely and available information 24/7 in
downloadable format. Our print and electronic magazine versions, such as the iphone App
and tablet, offer flexibility for any advertiser reaching its niche market of Potential Franchisees.
Franchising USA magazine hosts its own website for e-subscribers, and is also accessible on
over 130 online distribution channels for Potential Franchisees, including the familiar sites such
as Apple iTunes, Amazon, and Pocketmags.com. Also occurring at the IFA Franchise Expos,
offering another connection with the Franchisor and its Franchisee.
USAFranchisingandBeyond
CGBPublishingunderstandstheimportanceoffranchisingwithitspowerfulinfluencetorecharge
the US economy and empower dedicated Americans looking to start up their own successful
business franchise. Today, more Americans are looking for ways to become empowered, educated
and informed on this important initiative.
CGB Publishing is forging ahead to share its expertise with the franchise industry launching
Franchising USA Magazine in digital, online and print as well as Canadian Franchising Magazine
in solely a digital/online format.
We have been top sellers with Business Franchise UK and Business Franchise Entrepreneur in
Canada. Our background spans nearly three decades culminating a team of seasoned experts
and endless potential within the magazine industry, with a focus on franchising. We solely
concentrate on franchising and are not preoccupied with several industry sectors…We know
franchising and we do it well.
www.franchisingusamagazine.com
FranchisorVOL 02 ISSUE 03, 2012
AUSTRALIAN & NEW ZEALAND
B U S I N E S S
WHY YOU CAN’TAVOID ONLINE
NETWORKING:
HOW TO
RECRUITING
SUCCESS
Quarterly
Publication
D I R E C T O R Y
FRANCHISE
A U S T R A L I A & N E W Z E A L A N D B U S I N E S S
2013
1700
LISTINGS
THE MOST COMPREHENSIVE
GUIDE YET!
Annual
Publication
HOW TO BUY, MANAGE
AND PROFIT FROM
YOUR OWN FRANCHISE
EXPERT ADVICE
FROM INDUSTRY LEADERS
Annual
Publication
LATEST NEWS
FINANCIAL ADVICE FROM THE BANKS
TOP LAWYERS’ ADVICE
T H E M A G A Z I N E F O R F R A N C H I S E E S
AUSTRALIA and NEW ZEALAND
GET TO KNOW:
THE FRANCHISING CODE
TIPS FOR
SUCCESSIN RETAIL
INCREASE
YOUR REVENUE
Bi-Monthly
Publication
Monthly
PublicationLATEST NEWS
FINANCIAL ADVICE FROM THE BANKS
TOP LAWYERS’ ADVICE
T H E M A G A Z I N E F O R F R A N C H I S E E S
FranchisingUSA
FRANCHISING
INFORMATIONFO R V E TE R A N S
TO P O PPO RTU N ITI E S
UNDER100K
$5.95 www.franchisingusamagazine.com
H E A LTH A N DWE LLN E S SFR A NCH I S EFE ATURE
YOUTUB E
M A RK E TINGTIPS
ISSUE 9 - JULY 2013
Monthly
Magazine
Supplement
Quarterly
PublicationLATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE
www.canadianfranchisemagazine.com
C A N A D I A N $5.95
VOLUME1ISSUE3
T H E M A G A Z I N E F O R F R A N C H I S E E S
FOX AND FIDDLE
TAP INTO SUCCESS
FEATURE ARTICLE
MOBILE
FRANCHISING
5
FINANCIAL
CONVERSATIONSFOR FRANCHISEES
Franchising USA
Page 35
FINANCING
OPTIONS FOR
VETERANS
LIBERTY TAX:LIBERTY FOR VETERAN
FRANCHISEES
feature
VETERANSinFranchising
SPECIAL VETERANS
IN FRANCHISING
SECTION
www.franchisingusamagazine.com

3. ADVERTISINGsolutions
FRONTCOVER
Front cover advertising packages are an extremely popular choice for
advertiserswhoareaggressivelymarketingandseekingmaximumvisibility
on the newsstands. CGB Publications is one of the few publishing houses
who offer this product. The advertiser supplies us with a good quality, high
resolution image – and our designer does the rest.
The Package also includes: a two page story inside the magazine, plus your
cover will appear, on the home page of our website with story, additional
exposure on over 130 online magazine sites and also highlighted at the
IFA Franchise expos at IFA Franchise Expos. An excellent placement for
attracting new investors, expansion news, or unique branding strategy.
INSIDEFRONTCOVER
INSIDEbackCOVER
outsidebackCOVER
These premium placements offer the
position of choice for many advertisers
seeking high visibility. Note: The Inside
Front Cover (IFC) gains reinforced
exposure with the online “Preview” of
the magazine, accessible by potential
e-subscribers.
www.franchisingusamagazine.com
“Stretch yourself and expand your mind about
what you want to be, create, do and see
during your journey as a franchisee.”
VETERANSIN
FRANCHISINGSPECIAL SUPPLEMENT
PART III
LATEST NEWS FINANCIAL ADVICE FROM THE BANKS TOP LAWYERS’ ADVICE
T H E M A G A Z I N E F O R F R A N C H I S E E S
FranchisingUSA
CONTENT
MARKETING:A HOW-TO GU I D E
$5.95 www.franchisingusamagazine.com
CON S TRUCTIONA N D M A INTE N A NCEFR A NCH I S INGFE ATU RE
ISSUE 8 - JUNE 2013JUMP INTO
FR A NCHISING WITH
Franchising USA
Rockin’ Jump
J U M P I N T O F R A N C H I S I N G
W I T H
coverstroy
practicing that perfect flip, and of course
plenty of room just for jumping. Rockin’
Jump provides an amazing combination of
fitness and fun that is a great alternative
form of entertainment for all ages.
Indoor trampoline parks are not a new
concept, but the Rockin’ Jump business
model has a number of unique features
which sets it apart from the competition,
resulting in consistently positive reviews,
high customer loyalty, and praise from the
communities where they currently operate.
A focus on hospitality is one of the keys
to Rockin’ Jump’s success. Guests of
Rockin’ Jump receive unexpectedly good
service at every turn. Birthday party hosts
are on hand and engaged to ensure the
celebration is enjoyable for everyone, kids
and parents alike. Safety monitors, called
Jump Patrol, are focused and attentive.
Lounge areas are comfortable and relaxed.
And the food and beverage service is top
notch. Rockin’ Jump ensures that each
guest experience is complete & positive.
Safety is another critical factor for the
Rockin’ Jump team. In fact, safety is
such a priority for the company that
they have developed and trademarked a
safety program called JumpSafe™. This
program provides information for staff
and guests to ensure that every experience
at Rockin’ Jump is Safe. Clean. Fun.™.
Jumping on a trampoline is not only a
great form of exercise, burning the same
amount of calories in 10 minutes as you
would burn running for 33! (Journal of
Whether it’s a fun night
out with friends, a
corporate event, or a
child’s birthday party,
Rockin’ Jump – The
Ultimate Trampoline
Park® - is the place to
make it happen.
Rockin’ Jump was established in 2010
when the Collopy and Wilson families
of Northern California put their heads
together to come up with a family activity
concept that would be safe, fun, and
focused on fitness. Out of their combined
experience in construction, hospitality,
food & beverage, and entrepreneurship,
they built the first Rockin’ Jump location
in Dublin, CA. In 2012 a second location
opened in San Carlos, CA, and a third
location has recently opened its doors in
San Jose, CA.
Their parks range from 16,000 to 25,000
square feet typically. With 10,000 square
feet of pure trampoline jumping space,
and another 6,000 to 15,000 square feet
of guest and entertainment space, there is
room for everyone at Rockin’ Jump. Areas
can be sectioned off for little ones just
learning to jump, and parents with young
kids can enjoy private jump time sessions
together. There are also areas for dodge
ball and basketball, giant foam pits for
Franchising USA
ROCKIN`
JUMP
Franchising USA
Page 11
“Indoor trampoline parks are not a new concept,
but the Rockin’ Jump business model has a
number of unique features which set it apart from
the competition, resulting in consistently positive
reviews, high customer loyalty, and praise from the
communities where they currently operate.”
Franchising USA
Page 11
coverstory
Applied Physiology, 1980 NASA research
study). It is also very safe, when done
properly in a controlled environment. The
specially trained Jump Patrol members are
on hand at Rockin’ Jump to reinforce key
safety rules in a professional and friendly
manner. The cost structure is reasonable
as compared to other businesses and
staffing for an exceptional level of safety
and hospitality only requires 20 percent of
each location’s annual spending.
To share their concept with the
communities in which they do business,
Rockin’ Jump has chosen an unexpected
marketing route, directing over 60 percent
of its marketing budget to community
marketing outreach and non-profit
donations. By sponsoring intramural
children’s sports leagues, local schools’
sports teams, and sponsoring community
events and festivals, Rockin’ Jump
franchisees are establishing relationships
with people in their local market while
evangelizing the Rockin’ Jump brand,
and acting as a good steward for the
community. Currently each Rockin’
Jump location contributes in the range
of $75,000 per year towards community
programs and organizations through these
marketing channels. In addition, each
Rockin’ Jump park employs 35 – 45 young
people. Rockin’ Jump’s strong focus on
hospitality and safety training prepares
these youth for more mature roles upon
graduation from their respective high
schools and colleges.
As the Rockin’ Jump brand has grown
and fine tuned its operations & marketing
procedures in California, franchise
opportunities are now available throughout
the United States and Canada. This
presents a unique and exciting opportunity
for prospective franchisees looking for a
new and active business challenge, one
which will keep them close to home and
involved in their community.
Typically, Rockin’ Jump franchisee
prospects will have $400,000 in liquid
cash assets, and a net worth of $1 million.
That’s a significant investment, but that
investment pays off with $2.0+ million
gross sales, and net profits of over
$800,000, or 39 percent, annually.*
Once a new franchisee is established, the
Rockin’ Jump team offers superior support
and guidance as the new location is built,
opened and for the life of its operation.
Rockin’ Jump will be on site at the
International Franchise Exhibition on June
20-22 in New York City. Make sure you
stop by booth #252 to meet the team from
Rockin’ Jump and to find out if Rockin’
Jump is the opportunity you’ve been
looking for.
[*Figures obtained from Rockin’ Jump’s Dublin,
California location as published in Item 19 of its
2013 Franchise Disclosure Document (FDD). A new
franchisee’s results may differ from the represented
performance. There is no assurance that you will do as
well, and you must accept that risk.]
For More Information:
Web: www.franchise.rockinjump.com
ROCKIN`
JUMP

4. ADVERTISINGsolutionscont.
FOCUSFEATURE
Comprised of a two page, full colour
editorial feature and includes a full page ad
in the magazine and a video upload on your
Franchise to our website.
Focus features are limited to two per issue –
early booking is suggested, as they are often
reserved in advance. You may supply the
editorial portion yourself or our editor will
interview you and write it for you at no
additional charge. Good quality photos are
required.
www.franchisingusamagazine.com
PROFILEfeature
Our most popular product. Profiles include a double
page spread in the magazine, with one page editorial
and the other page, your ad.
You may supply the editorial portion yourself or our
editor will interview you and write it for you at no
additional charge.
Good quality photos are required and your Profile
will be uploaded to our website.
FULLPAGE
A full-page, full-colour ad in our glossy A4 publication ensures
maximum visibility in the market place. Clients may request left or
right handed pages, and early placement (subject to availability).
HALFPAGE
Available in either horizontal or vertical orientation.
QUARTERPAGE
Available in horizontal orientation.
ONLINEADVERTISING–WEB
Enhance your digital and print presence, by advertising on our
website with Banners and Directory Listings including hyperlinks
to your own website.
Franchising USA
Great Clips
GreatClipsI T ’ S A L L A B O U T
T H E F R A N C H I S E E S
Everything Great Clips
does, it does for its
franchisees.
From recruiting the best and the brightest
to join its franchise system, to developing
ground-breaking technologies to improve
customer service, to providing tools and
resources that help franchisees monitor
and grow their businesses—Great Clips
leads the way in providing unrivaled
franchisee support.
In fact, the company is so dedicated to
helping franchisees build their businesses,
there is an expectation in the corporate
office that any call or email from a
franchisee will be responded to within 24
hours—and, ideally, even faster than that.
This is why Great Clips is no ordinary
salon brand. It’s the world’s largest and
fastest growing salon brand with more
than 3,300 locations throughout the
United States and Canada. Great Clips
differentiates itself from competing
salons with its 30-year history of success,
continued growth, innovative technology
and franchisee support.
Great Clips is a family-owned company
with no corporate owned salons, which
means that Great Clips’ success is hinged
on the success of its franchisees—resulting
in unprecedented levels of support.
A family company
Great Clips started in 1982 with owners
Steve Lemmon and David Rubenzer.
Current Chairman Ray Barton began
working with Lemmon and Rubenzer in
the fall of 1982 and became part owner
and CEO in March of 1983. Lemmon
and Rubenzer believed Barton’s talents
and vision would help Great Clips grow.
Barton, in turn, faithfully held to the belief
that the haircare industry was about to
face a revolution.
Up until this point, most people received
haircuts in one of three ways: in full-
service salons, from a mom-and-pop
barbershop (remember the barber pole?)
or at home. Barton saw the industry
changing. He believed that haircare, like
real estate, fast food, pizza and many
other industries, would change from being
an industry dominated by independent
mom-and-pop stores to being dominated
by national brands. Barton’s concept was
to provide customers with outstanding
franchiseinfocus
“Being the world’s largest and fastest growing
salon brand isn’t enough for Great Clips. The
company now is aiming to be the first billion-
dollar salon brand in total sales.”
quality and convenience at a low,
affordable price. He predicted that this
approach would change the industry, and
he was right.
Current CEO Rhoda Olsen began her
career with Great Clips in 1984 on a
part-time basis, charged with drawing up
a training program. After three years, she
joined her brother, Ray Barton, as the head
of human resources for the company. Her
ascension didn’t end there. In 1998, Olsen
was named President of the company, and
in 2011 she became the CEO, as Barton
shifted his focus to the role of Chairman
of the Board.
From vision to reality: Barton
establishes a culture of growth
At the first Great Clips convention (a
system-wide gathering of franchisees,
corporate staff and vendors) in 1988,
Barton set an extravagant goal of reaching
3,000 salons by the year 2000. As the
millennium dawned, Great Clips consisted Franchising USA
Page 77
of about half of that number. But to
Barton, whether or not the magic number
was reached by a certain date didn’t
matter. What did matter was that a vision
was in place. Great Clips is now the
world’s largest and fastest-growing salon
brand.
In 2011, Great Clips achieved its goal
of 3,000 salons and in 2012 Great Clips
celebrated its 30th birthday. Great Clips
salons are currently in more than 140
markets across the United States and
Canada, with nearly 1,200 franchisees
who employ approximately 30,000 stylists
in their salons—and the best part is that
Great Clips isn’t slowing down. Being the
world’s largest and fastest growing salon
brand isn’t enough for Great Clips. The
company now is aiming to be the first
billion-dollar salon brand in total sales.
Adding convenience through
technology
The Great Clips story isn’t only about
numbers—it’s also about focusing on
the customer experience and delivering
convenience. One of the most dramatic
ways it does this is by being first to
introduce cutting-edge technology to
salons and customers. In 2011, Great Clips
changed the industry by rolling out Online
Check-In.
Online Check-In allows customers to
add their name to the wait list of a Great
Clips salon—before they arrive—via the
Internet. The Great Clips Online Check-
In app has now been downloaded more
than one million times and is available
in the Apple App Store and the Android
Marketplace. Users not only can check in
using Online Check-In, but they can also
locate the salon nearest to them as well as
see current wait times.
In 2013, Great Clips again rocked the
industry with the introduction of Clip
Notes—technical notes used by stylists to
enhance consultations and give customers
the haircut they want every time they visit
any Great Clips location. This means
that customers can get the exact haircut
they want at any location without having
to remember the specifics of how they
like their hair cut! This innovation shows
franchiseinfocus
that Great Clips values consistency and
customer loyalty, and why Great Clips
is the leader in improving customer
experience through technology.
With tools like Online Check-In and Clip
Notes, Great Clips continues to stand out
in the industry- no competitor is offering
such innovative solutions to its customers.
Establishing an international
brand presence
Great Clips has built an international
marketing presence through numerous
partnerships, television and radio
commercials, charity efforts and more.
Great Clips receives significant visibility
from its NASCAR sponsorship that began
in 2001. From building a dominant brand
to maximizing local salon marketing
efforts, Great Clips focuses on how
both system marketing and local salon
marketing campaigns can help franchisees
grow their Great Clips businesses.
In recent years, Great Clips has partnered
with the DIY Network, the NFL, EA
Sports, Jack Links and other major brands
that appeal to their target market of 18-49
year old males and females. Recently,
Great Clips introduced its new brand
tagline, “It’s Gonna Be Great,” with
commercials airing during the college
football Bowl Championship Series
(BCS). The BCS ads alone were in 15
national games, and viewed by 76 million
people. These commercials and many
other partnerships have gone a long way
in building the Great Clips brand among
its target demographic. Great Clips is also
very active in social media and digital
marketing.
Providing support every step of
the way
With a support ratio of one dedicated
support person for every 10 franchisees,
Great Clips stands out in the franchising
crowd. In an average franchise system,
the support ratio is approximately
one support person for every 30–40
franchisees. Because Great Clips does
not have corporate salons, the company
is successful when their franchisees are
successful.
Great Clips supports their franchisees
throughout the entire business cycle. From
the moment they sign their agreements,
to the time they are ready to pass the
business along to the next generation,
Great Clips’ staff is ready to answer
questions, provide insight and point
them in the right direction. This focus
on franchisees drives everyone in the
corporate office—right down to telephone
response times.
With this kind of proactive support—
24/7—it’s no wonder Great Clips is
number one.
For more information:
Web: www.greatclips.com
Franchising USA
GREAT CLIPS.
ACHIEVE YOUR LEGACY.
CHART YOUR COURSE
WITH GREAT CLIPS!
GREAT IS…
Keeping your job while you
start your business.
GREAT IS…
Minimizing your risk with a
recession resistant industry.
GREAT IS…
Leading in salon technology—
Check out our Online Check-In app
with over 1 million downloads!
GREAT IS…
The largest & fastest growing
haircare brand in the world!
greatclipsfranchise.com
800-947-1143
Fullpg_online_magazine_bleed_.indd 1
4/26/13 2:16 PM
Franchising USA
Combine a passion for business with healthier food options,
package them in stylish destinations that deliver a true experience,
and change the dining landscape with a business motto to “Treat
Yourself Well.” That’s the recipe for success for one of the
fastest-growing franchises in America: Red Mango.
When Founder Dan Kim opened his first Red Mango store in 2007,
an entrepreneurial dream was launched which would defy the
economy, win legions of fans online, create demand for hundreds of
locations and reveal a growing desire that consumers want healthier
foods. The dream to share that great business with others then
became a reality through Red Mango Franchising.
Today, with more than 210 locations across North America, Red
Mango has championed a new era, delivering a menu that offers
all-natural, gluten-free frozen yogurt that is kosher and rich in
probiotics. Add to that a network of franchise owners and food
operators who embrace the same passion for business, and the
healthy bottom line has translated into a brand of amazing growth.
Red Mango has perfected a franchise system that offers training
and marketing support from some of the most successful leaders in
the industry and has established the most popular brand with
traditional, self-serve, kiosk and store-in-store opportunities to meet
escalating demand.
The company credits its dedication to a healthy menu as the
cornerstone to that success; serving fresh fruit daily, maintaining a
rotating line of more than 50 frozen yogurt flavors, and offering a
choice of all-natural toppings and craveable smoothies have been
the key drivers of this feat. Together, it creates a brand power that
resonates with smart consumers who want to know exactly what
they are getting and will show their loyalty in return.
With locations from coast to coast across the U.S. and
international expansion in Central and South America,
Red Mango has proven to be the real deal and plans to
double in size in the next couple of years. For more
information, visit www.redmangousa.com.
Red Mango
Founder
Dan Kim
A PASSION
FOR THE
BUSINESS.
Franchising USA
Page 67
FZ_ad_Nov2012_PRINT.pdf 1 11/6/12 4:03 PM

5. One issue 3 issues 6 issues 12 issues
FRONT COVER $4500 - - -
supplement COVER $3500 - - -
INSIDE FRONT COVER $2200 $2090 (per issue) $1980 (per issue) $1870 (per issue)
INSIDE BACK COVER $2050 $1947 (per issue) $1845 (per issue) $1742 (per issue)
OUTSIDE BACK COVER $2200 $2090 (per issue) $1980 (per issue) $1870 (per issue)
FOCUS FEATURE $2100 $1995 (per issue) $1890 (per issue) $1589 (per issue)
PROFILE / SOS $1795 $1700 (per issue) $1615 (per issue) $1525 (per issue)
FULL PAGE $1295 $1,100 (per issue) $995 (per issue) $845 (per issue)
½ PAGE $700 $595 (per issue) $545 (per issue) $500 (per issue)
¼ PAGE $495 $470 (per issue) $445 (per issue) $420 (per issue)
online presence 6 months 12 months
video & 360o
images TBD TBD
online banners (horiz / vert) $1500 (total) $2200 (total)
directory ¼ page $1295 (total) $1995 (total)
RATES
For Multi-Media Solutions on Your Franchise Development, contact:
Vikki Bradbury, Director of Business Development
Phone: 778 426 2446 Email: vikki@cgbpublishing.com
www.franchisingusamagazine.com
Please note: Agencies add 10%

6. T h e m a g a z i n e f o r f r a n c h i s e e s
Franchisingusa
SUPPLIER
FORUM
Issue Features list Editorial/space advertising/materials
January 2014 Home Services December 16 2013 December 18 2013
February 2014 Business Services January 22 2014 January 29 2014
March 2014 Health and Beauty February 19 2014 February 26 2014
April 2014 Real Estate March 19 2014 March 28 2014
May 2014 Automotive April 16 2014 April 25 2014
June 2014 Construction/Maintenance May 21 2014 May 28 2014
July 2014 Sport and Fitness June 18 2014 June 27 2014
August 2014 Mobile Franchise July 17 2014 July 26 2014
September 2014 Children’s Products/Services August 14 2014 August 23 2014
October 2014 Home-based Franchise September 18 2014 September 27 2014
November 2014 Food Franchise October 16 2014 October 25 2014
December 2014 Retail Franchise November 20 2014 November 29 2014
2013editorialFEATURES&DEADLINES
www.franchisingusamagazine.com
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FORUM
Franchising USA
I’d wager a guess that
you are reading this
article because you are
interested in taking the
next step to controlling
your own destiny!
Congratulations on making the choice toembark on this exciting journey. Investingin a franchise business offers so manybenefits and there are plenty of greatfranchise opportunities to invest in. Myhope with this article is to give you someinsights into the world of franchising,and take an in depth look into what youshould look for in a franchise, and alsowhat a franchisor is looking for in a greatfranchisee.
First I want to share some impressive datathat proves franchising is a powerhousefor today’s economy. There are over
expertadvice
Jason Miller, Brand Manager, ZorSource
RIGHTFRANCHISE
F I N D I N G T H E
800,000 franchised locations in the US andfranchising accounts for over 18 MillionJobs and an economic output of over $2.1Trillion! Yes, that’s Trillion with a “T”.Although franchising only represents lessthan ten per cent of the nation’s businesses,it accounts for nearly half of all the dollaroutput in the country today. Those are somepretty powerful statistics!
So what you should look for in afranchise?
There are certain distinct characteristicsthat all franchises have in common. Mostpeople look at franchising because there is asystem that’s proven to be successful, thereis a powerful brand, and there is on-goingtraining and support. These characteristicsare what make franchising something youshould consider. One of the biggest fearsthat come with starting a business is fear ofthe unknown. Franchising alleviates thosefears with the systems, brand power, andsupport. However just because a franchisehas all these valuable benefits, it doesn’tnecessarily mean that every franchise isright for you.
One of the things that we do when coachingour clients on investing in the rightfranchise, is to start with a vision. Anysuccessful business person knows that youneed to have a solid vision. Well, it’s nodifferent than when you are starting yoursearch for a franchise, you need to startwith vision. You need to begin with theend in mind. Think about what you wantto achieve through franchise ownership.Ask yourself this......What kind income doI need? What kind of lifestyle do I want?
What do I envision doing with this businessin the next three, five, or ten years? Takesome time to answer these questions beforeyou begin your journey of discovery.
One of the most fascinating stats thatwe have found is that the majority of thecandidates we work with, end up investingin a franchise that they hadn’t thought of,or would have pre-maturely dismissed.There are thousands of different franchisesin over seventy five different industries.It’s important to keep an open mind anddo as much research as possible. Focuson the business as the vehicle to achieveyour income and lifestyle goals. By doingthis, you will not eliminate businesses thatmay be the perfect fit for what you want toaccomplish through franchise ownership.When validating and researching franchiseopportunities, make sure you ask goodquestions. What training and supportdo I get? How do you help me marketmy business? How will you help me besuccessful? And most importantly, ask totalk to as many current franchisees as youcan, because they will be able to sharewith you their exact experiences with thefranchisor. Ask for franchisees that havebeen in the system for ten months and thosethat have been in the system for ten years.Also ask for average franchisee tenure. Iffranchisees are staying a long time, thatcould be a good indicator that the franchisoroffers great support.
What are franchisors looking forin a franchisee?
A franchisor could be looking for a variety
“There are thousan
over seventy five dif
to keep an open mi
as possible.”
of different things when prospecting ffranchise candidates. One thing you nto remember is that a franchise alreadya proven system of success, so you typido not need to be an expert in a particubusiness or industry category. In fact,many franchisors prefer that you don’t hexperience in their category, because thecan then train you on the best ways to haa successful business. Franchisors wantto find people that are willing to follow asystem. That system may be a situationwhere you operate the business day to dayor it may be a situation where you managea team of individuals, and you focus on thekey things that are going to drive revenuefor your business, like sales and marketing.It all ties back to what you want to achievethrough franchise ownership. If you aremore of a technician, you may be a goodfit for a franchise that wants you to be anowner operator. If you are familiar andcomfortable with managing a team, andwant to grow a big empire, than perhapsyou would want a semi-absentee franchise,where you focus less on the day to dayactivities, and more on managing people and
For Multi-Media Solutions on Your Franchise Development, contact:
Vikki Bradbury, Director of Business Development
Phone: 778 426 2446 Email: vikki@cgbpublishing.com

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