3. HONEYCOMB
ì A QSR Chain Potential
ì Tier II cities feast on quick service restaurant, annual spends to surge 150%
ì Quick service restaurant (QSR) market will see its next big growth push come from
consumers in tier-II and tier-III cities. Annual spends on eating out at QSR chains in non-
metros are expected to surge 150% to Rs 3,750 per household over the next three years,
according to estimates by a domestic research firm.
ì Interestingly, on an average, a tier-I middle class household today spends about Rs 3,700
per annum for eating at QSRs. What's interesting is that global brands currently have an
aggregate market share of 63% of the domestic QSR market, pegged at Rs 3,400 crore and
expected to grow by 30% on the back of expansion into smaller cities.
ì Currently the organized sector with big name fetch more than Rs 5200 Crore every year
whereas the market potential is of Rs 25000 Crore.
4. HONEYCOMB
Honeycomb: Product Placement
ì At LAQSH we understand that not everyone can take that risk to be an entrepreneur but surely has the potential to invest without actively taking
part in daily operations so we have taken this opportunity and have started franchising our concept since Jan 2013 and till date have 26 outlets
sold. Where in the investor has nothing to do apart from investment if he is willing to take part in daily activities then he is welcomed but it is not
an obligation also we provide 12% Guarantee of return on their investment.
Eateries: QSR
ì Also after studying the other models available in market we have very economically priced our Outlet Fee and one can own a HONEYCOMB
Franchise with a very small capital of 2.5Lac only.
Paddle Trollies: Street Food
ì Also looking at the market potential of Street Hawker business we have designed Paddle trollies with Food Caravans which will be first of its kind
that a National brand is operating in Street Food segment which will surely have a customer confidence while buying a product from street
Trolleys . Which will be again very economically priced
Corporate Catering and Tiffin Services:
ì Corporate Catering and Tiffin Services is another segment which we cater with Honeycomb Brand which is again one of its kind service where in
one can have a branded tiffin services with a economical price of Rs 1500 for the entire month . Target segment is Corporate people ,Hostellers
and School going students as they can get fresh meal at their lunch time and we also see this as one of the big segment as today both the parent go
out for job and families are nuclear so if we can get them something in their budget and with hygiene and variety it will be a wining product for
us.
5. CONCEPT
Benefits:
ì Many surveys have revealed that starting your own Restaurant is very rewarding business.
ì With time and your better services your earnings are bound to increase.
ì After few years you can multiply your earnings by franchising your concept.
Hurdles :
Though restaurant business is very rewarding but simultaneously there are many hurdles to it .
ì Very high investment required to start.
ì Staff is very tough to find.
ì Retention of staff is another huge hurdle. High marketing cost.
ì Profitability comes after few months/years of start so a high running cost.
6. CONCEPT
Experiencing the same hurdles we at LAQSH thought of a sales structure where one can start his own Food Chain with very minimum Cost to start
and very minimum cost to operate with no challenge to recruit ,train & retain the Staff. With hygiene of a LICENSED restaurant and
availability of a Road Side Food which is very economically priced with best quality ingredients.
A packaging of a fast food but ingredients and nourishment of REAL KHANA
We support you with :
1. Centralized Kitchen
2. Trained Staff.
3. Eatery with all equipment , Interior etc.
4. FIRST TIME TO INTRODUCE RETAIL FRANCHISE CONCEPT TO A FOOD CHAIN.
5. Very interactive marketing support.
6. Specialized Branding to all our Products form packaging to distribution.
7. A very LOW cost with a HIGH earning Food chain in Brand Name of HONEY COMB
7. Menu
Ø Jumbo Grill Sandwiches (Aloo , Paneer , Sweetcorn , Mushroom , Chicken)
Ø Soda Moctails (Jeera Masala , Cola , Beer , Whisky , Pudina Masala , Green Apple , Mango , Pineapple)
Ø Natural Ice cream( Meetha Pan , Butter Scotch , Strawberry , Chocolate)
Ø Natural Shakes (Meetha Pan , Cheeku , Pineapple , Mango)
Ø Burgers (Veg Burger , Chicken Burger)
Ø Instant Indian (Chole Bhature , Puri Bhagi , Fancy Dosa , Idli Sambhar , Wada Sambhar Wada Pav , Samosa , Fries)
Ø Chinese ( Veg Noodles / Fried Rice (Schwan),Veg Manchurian , Chicken Manchurian , Honey Chili Potato, Honey Chili Chicken)
Ø Bakery Products
Ø Punjabi Food and Economical & Corporate Lunch Packs
Quality Assurance : All products are prepared centrally , Ingredients used are of very high quality.
10. Our Models
• SIS & Paddle Trolleys: Shop In Shop :Space Required (100-150
Sq.Ft)
• We offer only one choice of product from the list given.
• Mini Express: Space Required (100-150 Sq. Ft)
• We offer only 2 product from the list given.
SIS /
Paddle Trolley /
Mini Express
• Express :
• Full product support excluding Dine and Air Condition.
• Customized as per location requirement
• Space Required : 200-250 Sq. Ft
Express
• Eatery :
• Full product support including Dine and Air Condition.
• Customized as per location requirement
• Space Required : 600-800 Sq. Ft
Eatery
11. REVENUE
ì Plan A- “10% of Billing P.M. or 12% of Investment P.A.”
(No Recurring Expanses on Franchise Owner)
ì Plan B – 25% of Billing
(All recurring expanses on Franchise Owner)
12. Trolley / Movable Van Variety
Panipuri &
Chat
Spring Roll &
Samosa with
Soda
Sandwiches &
Burger with
Soda
Momos With
Soda
Puri Bhagi &
Chole Bhature
with Soda
Fancy Dosa
with soda
Pizza
Junction with
Soda
Wada Pav &
Bread Pakoda
with Soda
Rajma Rice,
Chola Rice &
Kadhi Rice
Biryani &
Kabab with
Soda
Kathi Rolls Dahi Wada
13. Point to interest
ì Almost all product will have product shelf life guarantee.
ì (100% Power Backup to be provided by the Franchise owner)
ì With Time there will be a increase in Sales with a minor raise in expanse,
resulting in low cost for running with High Revenue.
ì With only one franchise you get a benefit of our other services like MGM,
Mall @ Home ,Retail Sales Program with Zero Investment.
ì Will Get 5% referral fee on giving referrals and 1% of billing Life Long
ì Minimum 12% P.A. Guarantee on invested amount.
ì Assurance of Customer walk in with MGM Program.
ì With MGM Program you get an opportunity to earn 2.25Crore + Residential
Plot of 1500SqFt worth Rs 5.5Lac + HONEYCOMB RESTAURANT
14. Retail Incentive For Promoter/Outlets
% INCENTIVE INCENTIVE Billing
2.00% 600 30000
3.00% 1800 60000
4.00% 3600 90000
5.00% 6000 120000
6.00% 9000 150000
7.00% 12600 180000
8.00% 16800 210000
9.00% 21600 240000
10.00% 27000 270000
For Mentors & Team Leaders Incentive will be 10% of what their team is earning.
15. Honeycomb Promoter & Mentor Goal Sheet
Valid from 16th January 2014 -15th January 2016
Incentive Plan on Outlet Sales
Outlet Cost Eatery Express MINI EXPRESS
900000 700000 500000
Promoter Goal Sheet Outlets % INCENTIVE Monthly INCENTIVE
1 1.00% 0.25%
2 2.00% 0.50%
Mentor Target Outlets % INCENTIVE Monthly INCENTIVE
5 0.50% 0.25%
10 1.25% 0.50%
16. GOLDEN LAND HARVEST
ì Land Investment has historically been the forte of large development companies, rich farmers or
wealthy individuals. It can be a profitable business if proper development of land is undertaken. Land
investment is referred to as a long term investment and with land prices on the rise in many parts of the
world, it is said to be the safest and smartest way of investing ones money.
ì Capital gains can easily be realized from land when land price increases. The most striking feature of
land investment is that investment takes place in a tangible asset which the investors can readily put into
use. It is a branch of real estate investment which is gaining ground as major part of capital budgeting
analysis. Real estate is basically defined as immovable property such as land and everything
permanently attached to it like buildings. It is essentially at this juncture that land as an asset differs
from real estate as it does not necessarily includes buildings and the attachments to the land.
ì Land is perhaps the most basic asset that we want to invest in and may include vast open tracts with no
significant estate on it. The job of developing the land lies with the developer, and with proper care to
include modern houses and the associated amenities, it will significantly appreciate its value. Land
situated close to developed areas will cost more as opposed to those in less developed areas. Land
developed for commercial purposes and those developed for building residential complexes will have
different prices and tax implications, if any.
17. GOLDEN LAND HARVEST
ì Investing in land can be profitable as there is limited supply of land and the purchaser can
really sell dear if he wants to. Besides, there is the short to medium term possibility of
exceptional returns, and property values can be readily increased by erecting modern world
class amenities as already mentioned.
ì Real property as opposed to personal or movable property is characterized by the right to
transfer the title to the land whereas title to personal property can be retained. The investment
in real estate essentially depends on the risks associated with it, that is to say, even if the
venture succeeds when the future stream of income will accrue to the investor and the
alternative investment opportunities. Real estate investment or investment in land can be
attractive if viewed as a business opportunity; it can generate rental income, using it as
collateral to secure a loan for a business venture, to offset otherwise taxable income through
cash savings on tax-deductible interest rate losses, or simply from the profits garnered from its
resale.
ì Land investment, while may not produce instant gratification as a real estate or home purchase
does, can be extremely lucrative in the long run. With environmental groups raising a hue and
cry over the lack of care towards basic environmental needs, environmental issues are some of
the concerns plaguing land or real estate developers or investors.
ì Some of the common government-sponsored uses of land can be the setting up of sanctuaries
and national parks.
18. Business Plan
ì Direct Sales Force : As part of DSF you would be eligible to sell our
Plots directly with help of our Dedicated Sales Support Staff
ì MGM : With only Rs25000 as initial Installment you can earn :
1. Plot of size 150 SqrYrd
2. Cash up to 2 Crore
3. Honeycomb Outlet
Details Given in Next Slides.
19. Business Plan: Member Getting Member
With Rs 25000 Buy Food Vouchers worth Rs 25000 and a business opportunity to
Earn 2.25 Crore + Honeycomb Restaurant + Residential Plot worth Rs 5.5 Lac
Grade Team Income Plot Inst. Net Income Prize
Promoter 3 7500 0 7500 Silver Coin
Sr Promoter 9 5625 0 5625 Mobile
Motivator 27 10125 0 10125 Tablet
Sr Motivator 81 30375 0 30375 Laptop
Principal Officer 243 91125 25000 66125 Lcd TV
Sr Principal Officer 729 182250 50000 132250 Bike
Partner 2187 546750 75000 471750 Honeycomb Lariwala
Sr Partner 6561 1230188 100000 1130188 Honeycomb Express
Managing Partner 19683 2460375 125000 2335375 Honeycomb Eatery
Sr Managing Partner 98415 18452813 150000 18302813 Honeycomb Restaurant
20. Golden Land Harvest Price List
100 Square
Yard
Cash 3
Months
6 Month 12
Month
24
Month
48
Months
96
Months
120
Months
Rate (Per Yard) 3500 3550 3600 3700 3900 4300 5000
Flexi EMI with
Zero Down
Payment
116666 60000 30000 15500 8200 4500 4200
Flexi EMI with
50000 Down
Payment
51000 26000 13333 7100 4000 3750
Flexi EMI with
100000 Down
Payment
42500 22000 11500 6100 3400 3333
21. GLH Incentive for Promoter/Mentor
On Cash Incentive
Units Per Month %
1-5 5
10 & Above 10
On EMI Incentive
Units per Month %
1-5 3.5
10 7
For
Mentors
&
Team
Leaders
Incen2ve
will
be
10%
of
what
their
team
is
earning.
22. MALL @ HOME
ì MALL@HOME: Market Potential
ì Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of
its GDP.
ì Indian retail market is estimated to be US$ 450 billion and one of the top five retail markets
in the world by economic value. India is one of the fastest growing retail markets in the
world, with 1.2 billion people.
ì As of 2013, India's retailing industry was essentially owner manned small shops.
convenience stores and supermarkets accounted for about 4 percent of the industry, and
these were present only in large urban centers. India's retail and logistics industry employs
about 40 million Indians (3.3% of Indian population)
23. Mall@Home : Business Model
We at LAQSH have been working together with large numbers of team members who have worked with us since long and now have a
network of more than 1 Lac people across India now with such huge network we would like to enter into retail sector with Feet in Field
with support of a centralized call center and a Retail Website and a mobile app.
Plan of Action :
ì We would appoint Sales people for every society (Approx. 100 flats) for educating them to go online and place orders also
would take orders offline directly which will be given back to call center from where to the warehouse for delivery process and
will give delivery with an assurance of economical price better than their mall. With ease of getting everything at their door step
and cash od delivery.
Market Potential:
ì Every Middle class family spends approx. 10-12 thousand for their basic living and Market like Gujarat the figure can be high.
ì But still if we can cater only 500 home to start with and get only 5k order at initial basis than the turn over would be more than
25Lac and you earn 3%-10% of this Amount i.e. Rs 75000 – Rs 250000 Per Month
ì Above all the customer doesn’t has to change his regular product all he need to do is to just change the vendor from where he
buys buys the product and that too with a luxury of having everything at door step no need to be queued for hours in malls or
buy products at high price from near by Kiranawala.
24. LAQSH GROUP Earnings Summary
With Just one association you get below given benefits
ì Plan A- “10% of Billing P.M. or 12% of Investment P.A.”
(No Recurring Expanses on Franchise Owner)
ì Plan B – 25% of Billing
(All recurring expanses on Franchise Owner)
ì Retail Incentive 2% - 10% of billing
ì Franchising Honeycomb 1%-5% of Franchise Fee with 0.25%-1% of
billing per month
ì Member Getting Member
Buy Membership of Honeycomb with just Rs 25000 and Get Food
Vouchers worth Rs 25000 and a business opportunity to
Earn 2.25 Crore + Honeycomb Restaurant + Residential Plot worth Rs
5.5 Lac.
ì Sell our residential projects and get revenue of 1% - 10%.
ì Become a MALL@HOME member and get a virtual shop of daily goods
and get revenue of 5% to 10% of billing.
