project report on Aviva Life Insurance .

2. PPrroojjeecctt RReeppoorrtt
OOnn
RReeccrruuiittmmeenntt
&&
SSeelleeccttiioonn
By
Sudipa Das

3. Project Report
Name : Sudipa Das
Course : MBA
Batch : 2009 - 2011
Phone : 8013543737
E-Mail : sudipadas1988@gmail.com
Company Name : Aviva Life Insurance Company
India Ltd
Project Title : Recruitment & Selection
Project Guide : Shinjini Chakraborty (Manager-SRU)
Phone : 9051871788
Commencement Date : 3rd
Dec 2010
Closing Date : 3rd
Feb 2011

4. Acknowledgement
I Sudipa Das is going to be a part oft AVIVA Life Insurance Company as a Project
Trainee in Recruitment. Here I will get to learn key skill of recruitment process
which will help me in my personal life as well as in my professional career.
The AVIVA consist of many departments like
Administration, Operation, Sales and Marketing, IT, Training and SRU. The
Strategic Recruitment Unit (SRU) handles recruitment, training and development
monitoring overall growth of the agency business.
AVIVA is the India’s
leading Life Insurance Company and still growing. I am coming in AVIVA as a
project trainee for 2 months and I want to work here after my training because it
is an MNC and I will be lucky if I get an opportunity to work here.

5. Contents
1. Introduction
2. Joint Venture of AVIVA with Dabur
3. AVIVA Product Portfolio
 Child
 Savings
 Retirement
 Protection
 Health
 Rural
4. Recruitment and Selection
 Purpose of Recruitment
 Sources of Recruitment
5. Selection Process
 Advertising
 Job Specification
 Person Specification
6: An Opportunity with Benefits
7: Rewards and Recognitions for FPA
8: Analysis of the Project
9: Conclusion

6. Introduction
Aviva
Aviva plc is a global insurance company headquartered in London, United
Kingdom. It is the fifth-largest insurance company in the world measured by net
premium income and has 53 million customers in 28 countries and 54000
employees’ world wide. It is the market leader in both general insurance and life
and pensions in the UK and has major businesses in Continental Europe, North
America and Asia.
Its primary listing is on the London Stock Exchange and it
is a constituent of the FTSE 100 Index. It has a secondary listing on the New York
Stock Exchange.
Aviva can trace its history back to Hand in Hand Fire & Life Insurance Society in
1696.
It was created by a merger of Norwich Union and CGU plc[5] (itself created by the
1998 merger of Commercial Union and General Accident) as CGNU in 2000. The
Aviva name was adopted in July 2002.
Andrew Moss is the group CEO of Aviva.
In June 2009 the Company decided to dispose of Navigator, its Australian wealth
management business, to National Australia Bank for A$825 million
(£401 million).
As per the survey conducted by Great Places To Work and Economic Time AVIVA
ranked 4th among India's great places to work and ranked 1st among financial
services firm in 2009.

7. Dabur
Dabur India Limited is the fourth largest FMCG Company in India established in
the year of 1884 . It is India’s oldest largest group of companies.
Revenues of US$910 Million (Rs 4110 Crore) &
Market Capitalization of US$4 Billion (Rs 20,000 Crore). Building on a legacy of
quality and experience of over 125 years, Dabur operates in key consumer
products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care &
Foods.

8. Joint Venture of Aviva with Dabur
 Aviva started its journey in India on 6th
June in 2002 with
Dabur.
74% stake 26% stake
 Aviva holds the minority 26% stake and Dabur holds 74%.
 Aviva has over 90 exclusive Banc assurance partnerships
worldwide.
 Aviva’s Corporate Office is in Gurgaon, Delhi.
 Aviva has 208 branches and 40 Banc assurance
partnerships spread across with 3000 cities and towns in
India.
 Pioneers of Unitized products in India.
 American Express Bank, ABN- AMRO Bank, CBOP, IndusInd
Bank, Lakshmi Vilas Bank, Punjab and Sind Bank, etc are tie
ups with Aviva.

9.  Its brand ambassador is the famous cricketer Sachin
Ramesh Tendulkar.
Aviva Product Portfolio
Child
Aviva Young Scholar Advantage
Aviva Young Scholar Advantage is a comprehensive plan that enables you to
secure your child’s future in any eventuality through:
 All future premiums being waived off and invested as a lump sum amount
in to the funds, so the policy continues even in the unfortunate event of the
parent’s death while the Life Cover (Sum Assured) is paid out immediately.
These benefits are also applicable upon disability or critical illness if the
Comprehensive Health Benefit (CHB) Rider is opted
 Provision of a regular income for the minor child, in the event of parent’s
death if Aviva Child Education (CE) Rider is opted for
 An additional lump sum being paid in the event of parent’s death if Aviva
Term Plus Rider is opted
 Loyalty Additions to enhance your Fund Value
 A choice of 8 fund options; Investment flexibility through Automatic Asset
Allocation (AAA) and Systematic Transfer Plan (STP)
 The product will be offered only to those who have atleast one child
Aviva Young Scholar Secure
At Aviva we believe there is no greater insurance in the world than a good
education. Education is the bridge between your child’s dreams and reality. This
journey has many milestones -schooling years leading up to Board exams,
entrance exams, college years and professional courses. Each of the milestones

10. has a cost attached to it right from extra coaching for Boards to reference
material for entrance exams to admission fee for a professional course.
Now guarantee funds for each of these milestones with Aviva Young Scholar
Secure and provide your child the best education. With AYS Secure you can plan
your savings and payouts for your child’s education in a manner that match the
child’s educational journey.
Savings
Aviva Freedom Life Advantage
Aviva Freedom Life Advantage allows you to choose the proportion of savings and
protection and change it subsequently, in line with your changing needs, with the
option to pay premiums for as few as 5 years, through:
 Option to increase / decrease Life Cover (Sum Assured)
 Option to cover husband and wife under the same policy
 100% allocation from sixth year if Annual Premium is Rs. 1 lakh or more
 Inbuilt Accidental Death cover
 Loyalty additions every 3 years from the end of 10th
policy year
 Pay off all the premiums in 5 years or choose to pay throughout the term
 Flexibility to choose Life cover
 Enhance maturity proceeds and life cover with Top-up Premiums
 Select from two optional riders for additional protection – Aviva Dread
Disease (DD) Rider and Aviva Term Plus Rider
 8 fund options (Bond-II, Protector-II, Balanced-II, Growth-II, Enhancer-II,
Infrastructure, PSU, and Index-II Funds), AAA & STP
Aviva Dhan Vriddhi
Aviva Dhan Vriddhi is a traditional money back plan that provides you a
guaranteed amount of money at regular intervals along with protection through
the Life Cover (Sum Assured), in the event of death

11.  Guaranteed returns: Guaranteed Additions @7% of Life Cover for each
completed policy year till maturity
 Limited premium payment: Premiums are not required to be paid during
the last five years of the policy
 Additional protection: You can opt from 5 riders to enhance protection with
the benefits ranging from additional Sum Assured for the incident covered,
waiver of future premiums and also a regular income for your beneficiary in
case you are not around
 Rebate for high Sum Assured: Rebate on basic premium is allowed if your
Sum Assured is Rs. 1 Lac or higher
Aviva Money Back
Aviva Money Back Policy is a comprehensive policy that allows you to accumulate
savings along with valuable life cover protection through:
 A percentage of the Life Cover is paid out, depending on the policy term, at
the end of pre-defined years
 Guaranteed Additions and Simple Reversionary Bonuses
Aviva LifeSaver Advantage
Aviva Life Saver Advantage is predominantly a savings plan that offers disciplined
saving with high level of financial security for the family, in case something
untoward happens
 Increasing death benefit:
o Life Cover (Sum Assured) plus Fund Value as death benefit
 Flexible Life Cover (1.05 x Policy Term x Annual Premium) to (1.5 x Policy
Term x Annual Premium)
 Inbuilt Accidental Death cover

12.  Select from the two optional riders – Aviva Child Education (CE) Rider and
Aviva Dread Disease (DD) rider
 Long-term savings in line with changing needs:
o Pay top-up premiums to increase the savings element along with a
nominal life cover
o Reduce life cover under the base plan
 Fund options - Bond-II, Protector-II, Balanced-II, Growth-II, Enhancer-II,
Infrastructure, PSU and Index-II Funds,
o STP option available for safer entry into and exit from equities
Aviva Life Bond Advantage
Aviva LifeBond Advantage is a Single Premium unit linked insurance
plan that offers you an opportunity to invest a lump sum for medium to long
term together with Life Cover and flexibility to access your money after 5 years,
besides the regular tax benefits through:
 Eight unit linked funds as well as two options for life cover
 Extra financial protection through the inbuilt Accidental Death Benefit
 Systematic partial withdrawal for hassle free structured withdrawal
 Opportunity for additional investment with a nominal life cover (top-up)
Aviva Dhan Varsha
Aviva Dhan Varsha is a traditional investment cum protection plan that provides
you Guaranteed Addition of 6% to 9% of the sum assured along with life
protection
 Guaranteed Additions basis the policy term, longer the Policy Term, higher
the rate of Guaranteed Additions
 Guaranteed Survival Benefit equal to sum of all accrued guaranteed
addition at the end of the Premium Payment Term
 Guaranteed Maturity Benefit at the end of the Policy Term

13.  No premium payment liability during the last five years for policy term of
10, 15 and 20 years
 Optional riders for additional protection in the event of accidental / non-
accidental death
Aviva Sachin Extra Cover Advantage
Aviva Sachin Extra Cover Advantage is a hassle-free savings plan that gives you a
high life cover without undergoing any medical examination by signing a self-
declaration of good health. This plan offers high Life Cover (Sum Assured) in the
first 10 years and reduces in the last 10 years balancing your need for high
protection during initial years and investment towards maturity.
 No medical examination
 Higher Life Cover
 Loyalty Additions to boost maturity proceeds
 Eight fund options including Infrastructure and PSU Fund
 In-built accidental death cover for enhanced protection
Retirement
Aviva Secure Pension
Aviva Secure Pension is a comprehensive plan to provide you with the dual
benefits of pension and protection through:
 Guaranteed additions to the sum assured in the first three policy years.
 Attractive returns by participation in the company’s profits and an
additional terminal bonus on maturity.
Aviva Pension Builder
Your retirement savings plan is an essential part of your future financial
security. In volatile investing environment, the best protection against market
uncertainty is a guaranteed retirement corpus from your pension plan. Presenting

14. Aviva Pension Builder with guaranteed maturity benefit and increasing death
benefit to support your family in any unfortunate turn of event.
With Aviva Pension Builder you can choose to build your retirement fund with
savings accumulated during your working life or make a lump sum one time
investment. This plan offers a guarantee of double of the premiums you have paid
as maturity proceeds and offers your family an unmatched support with death
benefit of return of all the premiums paid with an interest calculated @10% per
annum, compounded annually till date of death.
Protection
Aviva LifeShield Plus
Aviva LifeShield plus provides comprehensive protection for your family at a
nominal cost through:
 Payment of Life Cover (Sum Assured) to your family in the event of your
death, with a provision of double the Life Cover in the case of an accidental
death.
 Immediate payment of the Life Cover in the case of critical illness or
permanent total disability, while life cover continues till the policy term
 Most competitive rates
Aviva LifeShield
Aviva LifeShield provides low cost protection to your family through:
o Guaranteed payment of lump sum to the nominee in case of death of
the life insured within the policy term.
o Preferred rates to the customers opting for higher sum assured and
to the Aviva PensionPlus Policyholders
o Flexibility of increasing the sum assured on life stage events like
marriage and birth.

15. Aviva LifeShield Advantage
Aviva LifeShield Advantage provides comprehensive protection for your family
incase you are not around. Additionally, all the money paid as premium will be
returned to you on survival at the end of the Policy Term through:
 Payment of Life Cover (Sum Assured) to your family in the event of your
death (Option A)
 Additional protection against Accidental Permanent Total Disability (Option
B)
 Return of the money paid towards the base premium on your survival at
the end of the policy term
 Additional protection against Permanent Total Disability (PTD) and 18
Critical Illness covered by the Aviva Dread Disease (DD) Rider (available
with Option A regular premium mode)
 A rebate on your premium for higher levels of Sum Assured
Aviva LifeShield Platinum
At Aviva we are constantly innovating because we believe that each one of us is
different and so is our expectation from our life insurance plan. Presenting Aviva
Life Shield PlatinumTM
, a unique protection plan to help you plan for your family in
case you are not around.
Option A – Life Protection
Choose this option if you foresee a need for lump sum payment of large sum of
money to your family in case you are not around. You can opt for additional
health and Accidental Death Benefit rider. We offer differential rates for Smokers,
Non-smokers and preferred rates for (Healthy) Non-smokers.
The special rates for non-smokers is subject to Cotinine test, which is available in
select cities.
Option B – Income Replacement
Choose this option if you want to provide a regular monthly income to your family

16. in your absence. This amount increases by 5% p.a. compounded annually from the
very first year of your policy to beat inflation. Your premium obligation is limited
to about 2/3rd of the policy term.
Option C – Loan Protection.
Choose this option to cover for higher financial liabilities and family
responsibilities in the early years of your life, the Life Cover decreases evenly
across the policy term. Your premium obligation is limited to about 2/3rd
of the
policy term.
This Insurance plan offers rebate on your premium for higher levels of Sum
Assured.
Aviva i Life
In today’s fast-paced life, rarely do we stop and take stock of the life cover we
provide for our families in case something unfortunate was to happen to us. To
ensure your families are secure and lead a comfortable life, in case you are not
around, we bring to you Aviva i Life - A pure life insurance cover for your loved
ones at a very nominal cost.
To offer you convenience at your fingertips, you can buy this term plan online to
save the time and effort that would have been otherwise required.
Health
Aviva Health Plus
Aviva Health Plus is a health cum savings plan that provides a cover on life,
accidents, critical illnesses, disabilities, surgery and hospitalization, while
guaranteeing the return of a part of the premium on maturity through:
 Provision of a Life Cover (Sum Assured) on death
 Additional protection against accidental death and disability
 Coverage against Total Permanent Disability due to sickness

17.  Coverage against 18 critical illnesses
 Protection against 37 major surgeries
 Cash payout in case of Hospitalisation
 Guaranteed maturity benefit, even if all health benefits have been claimed
Rural
Aviva Amar Suraksha
Aviva Amar Suraksha is an ideal protection plan that helps you secure your
family's future through:
 A guaranteed lump sum amount in the unfortunate event of your death
 Minimal annual premium of Rs. 500.
Aviva Jana Suraksha
Aviva Jana Suraksha provides comprehensive financial protection for your
children/dependants through:
 Low cost life insurance
 Guaranteed lump sum amount in case of your death during the term of the
policy.
Aviva Grameen Suraksha

18. Aviva Grameen Suraksha is an ideal low cost solution to help you protect your
loved ones through:
 Payment of Sum Assured to your family in the event of your death
 Premium payment for 2 years and benefits for full the policy term
Recruitment and Selection
Definition of HRM
Human Resource Management (HRM) is the function performed in
organizations that facilitates the most effective use of employees to achieve
organizational and individual goals.

19. Recruitment is a process to discover the sources of manpower to meet
the requirements of the staffing schedule and to employ effective
measures for attracting that manpower in adequate numbers to
facilitate effective selection of an efficient workforce.
Purposes and Importance
The general purpose of recruitment is to provide a pool of potentially
qualified job candidates. Specifically, the purposes are to:
Human Resource
Management
Recruitment
Selection
Training and
Development
Motivation
Employment
Legislation
Productivity Trade Union
Rewards
System

20. • Determine the present and future requirements of the organization
in conjunction with its personnel-planning and job-analysis activities.
• Increase the pool of job candidates at minimum cost.
• Help increase the success rate of the selection process by reducing
the number of visibly, under qualified or overqualified job applicants.
• Help reduce the probability that job applicants, once recruited and
selected, will leave the organization only after a short period of time.
• Begin identifying and preparing potential job applicants who will be
appropriate candidates.
Sources of Recruitment
Internal Sources
1. Transfer and Promotion
2. Employee Referral

21. 3. Job Posting
4. Former Employees
5. Previous Applicant
6. HR Data Bank
External Sources
1. Advertisement
2. Campus Recruitment
3. Employment Exchange
4. Gate Hiring and Contractors
5. Consultants
6. E-Recruiting
7. Acquisitions and Mergers
Selection is the process of picking individuals who have relevant
qualifications to fill jobs in an organization. The basic purpose is to
choose the individual who can most successfully perform the job from
the pool of qualified candidates.
Selection Process

22. I was exclusively connected with the staffing process of the association
which comprise of hiring of the Financial Planning Advisor who handle the
selling and marketing of different insurance products of the company. The
process starts with the publicity part.
In the beginning the data were gathered which later converted into leads
by analyzing the requirement of the profile. Then calling up the probable
candidates to fix up their interviews. In the screening the candidates were
considered as per the company’s prospect and as per the criteria set up to
hire FPAS by IRDA(Insurance Regulatory and Development Authority). The
job information and job profile are disclosed to the candidates during the

23. interview process which has 3 stages. After the last round of interview the
worthy persons are selected and joining formalities are carried out.
1: ADVERTISING
 Generally data is gathered by searching job portals, different
marketing activities and employment surveys.
 After gathering the data, analysis is done and resume are short
listed.
 At last candidates are called for the interview.
In order to increase man power in company, different marketing activities are
performed including canopy activity, arranging painting competition in schools,
job posting, campus interviews, organizing career fairs.
For women empowerment different types of activities like slogan writing
competition is organized for housewives.
Employment surveys are carried by tele-calling by the data generated through
broadband.
Then the eligible candidates are called for the interview by telecalling.
2: JOB SPECIFICATION

24. In this segment the job profile is disclosed to the candidate, some extra
information is given for the company and the job responsibility, career
growth, benefits and payout structure is explained to the candidate.
The main responsibility of the interviewer is to make the applicant
understand the company’s unique sales process.
 Fixing appointment with the client.
 Needs analysis using opinion poll.
 Prepare financial health check-up report.
 Proposal signing.
 Presentation to the client.
 Analyzing the report.
If a person joins Aviva for a stable career, Aviva helps the person to
grow.
Sales Director
DSF Director
Regional Manager
Head
Zonal Manager
Branch Manager
Sales Manager
Assistant Sales Manager
Financial Planning Advisor

25. 3: PERSON SPECIFICATION
Aviva prefer housewives, retired persons and fresh graduates.
The minimum qualification for a candidate is to be graduate and there is
no age bar for this job . The employee has a freedom of working either in
part time or full time.
The employee must have convincing power and great contacts, positive and
go getting attitude. He should prefer his job first.
What Next
After completing these 3 rounds the deserving candidate is selected
and joining formalities is completed.
These simple steps will help you join Aviva’s Financial Planning Advisor
Program
 Fill the “My Oppurtunity 100” form to better understand your
‘natural market’.
 Submit your Recruitment Docket duly filled with required
documents.
 Attend a company-sponsored professional IRDA-mandated course,
over 2 weeks.
 Qualify the simple IRDA Insurance Advisor’s examination.
 Once the formalities are completed, your nearest branch office will
contact you for support.

26. Rewards and Recognitions for FPA
CHAMPIONS LEAGUE
Achieve defined target and earn
recognisition at regional level
Get certificate of recognisition and trophy
from sales director
Earn dollar points
QUATERLY CONTESTS &
PLATFORMS
Earn rewards in the form of gold,
Household appliances
Get crowned as star achiever on the
basis of your achievement
BLUE RIBAND
Highest level of recognition in
AVIVA
Exclusive foreign trips and
Meeting CEO
MDRT
Highest level of recognition
worldwide
worldwide
0 to 3
Months
Every 3
Months
Annual
Platform
Annual
International
Convention

27. Analysis of the Project
Being a part of AVIVA life Insurance SRU department for the time period of 2
months I had gained a lot of experience about the company, work environment of
an MNC, work culture, detail knowledge about insurance industry, importance of
HR department and basic function of HR manager.
My sincerity and punctuality,
seriousness towards my work has helped me a lot in order to complete this
project. For 2 months I was placed in SRU involved in recruiting Financial Planning
Advisor.
I was awarded for my good
performance in recruiting FPA. I used to train those candidates who joined in
recruitment department. I used to take part in marketing activities like drawing
competition in a fair, I used to visit schools and colleges for recruitment also. I
was the leading performer on PAN INDIA basis. Life Insurance industry is the rising
industry in India.

28. Conclusion
As everyone knows that the Insurance sector is one of the most booming
industries in India. AVIVA is the leading organization among all the Insurance
Company.
As I stated earlier that I had joined AVIVA as a project trainee was one
my most memorable experience because here I gained a lot of knowledge in the
recruitment field as well as in the field of Insurance.
After commencement of my
project under experienced people I recruited many candidates which increased
my experience. Here I came to know as well as experienced the working culture of
an MNC and learned the qualities of a good leader and I also learned how to
maintain corporate relationship. By taking part in marketing activities which were
held in schools, colleges and fairs enhanced my communication skills which in
future are going to be my key skill in my HR professional career.