1. Using social media for effective
recruitment
By:- Vijay Kamboj
Vijaykambojlearner.blogspot.com
9466500020

2. Using social media for effective
recruitment
• The internet has come a long way since the first electronic
message was sent in 1969. It has evolved to become an
indispensable part of our daily lives. Talking about the internet
numbers, India has close to 65 million active users today, and
if a research conducted by JuxtConsult is to be believed, 4 out
of 5 English-speaking urban Indians have been entangled in
the World Wide Web. Spurred by an increase in cheaper
internet devices and affordable broadband plans, the internet
has penetrated all aspects of our lives. Business today
depends a lot on the internet especially when it comes to
marketing and reaching out to customers. In contemporary
times, every aspect of business has a virtual arm, and it is
only natural that the HR and recruitment teams of companies
spot its place in the vast interlinked network of the internet.
Networking over the social media has evolved from..

3. Using social media for effective
recruitment
• merely serving as a platform to finding old friends and making
business connections and associations. In today’s connected times,
it is seen that almost every internet-savvy person has a social media
presence, and this is used as an opportunity by the recruiters to do a
background check on potential employees.
This further draws me closer to the questions: is web presence a
boon or a bane? The answer is yes and no! Even though it gives a
person the necessary and required presence and exposure to head-
hunters, it can also work against a potential employee if he/she puts
forth loose or banal information online, contrary to his/her real life
personality.
• Let us understand in detail how social media is advantageous.
• 1) Job candidates can be searched geographically with higher
accuracy than ever before, narrowing the number of candidates and
adding to recruitment effectiveness.
• 2) Thanks to social media’s high usage rate and immediate
response...

4. Using social media for effective
recruitment
• 3) Social media recruitment has a low cost when seen from the high
roI prospective.
• 4) A huge number of social media users are college students, thus
creating a great platform for potential companies to attract fresh
talent for entry level positions.
• 5) Access to the cream level of job candidates is faster, helping a
company’s ability to attract talent versus competitors.
• 6) It also helps in increasing the employer’s brand visibility online
and establishes a leading-edge image for the brand.
• 7) Open positions can be seen and read by a larger number of
qualified candidates, thus making job hiring process a delightful
experience.
• Having said that, like everything, there are two sides of this coin too.
Talking about the recruitment in social media from the candidate’s
point of view, one might not be able to use social media for his/her
professional advantage

5. Using social media for effective
recruitment
• As scouring of one’s social media page can throw
up some details that one would like to keep away
from the recruiter’s eye.
To wrap it all, one needs to be careful about the
kind of matter one scribbles on his/her digital
profile, and the kind of comments that he/she
makes online. One also needs to be discern in the
choice of communities he/she joins. All this is
imperative, as recruiters today are prone to do a
background check on a potential employee, to see
whether the said person is on the same page as
the organization's culture or not.