Social media for hr v 06.09 final

www.cognizant.com
Copyright © 2013 Cognizant
Social Network and
Technologies – All part of
“New” HR for Insurers
TATVA 2013 - National Insurance Academy(NIA)
VijaiSRaghunathan–Partner andOffshoreLeader-CognizantBusinessConsultingInsurance

www.cognizant.com
Agenda
3
• Social Media in HR is not a new concept..
• Social Media in today’s Business Environment
• Social Media is a “Need”, not a “Want” for Insurers today
• Insurance Stakeholders on Social Media
• HR Priorities in the Digital Age
• Social Media for Transforming HR
• Technology Enablers for Social Media
• Social Media Roadmap for HR Transformation

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Evolution of social media

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5
Expandingsocialmedialandscape..

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SocialMedia in today’s Business Environment

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SocialMediaistransformingBusinessacrossIndustries..
7
From “Trying to Sell” to “Making
Connections”
From “Large Campaigns” to
“Small Acts”

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SocialMediaistransformingBusinessacrossIndustries..
8
From “Controlling Our Image” to
“Being Ourselves”
From “Hard to Reach” to
“Available Everywhere”

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9
0% 10% 20% 30% 40% 50% 60%
Integratingsocial media with marketing
Social Media Monitoring Tools
Customer Sentiment Analytics
Conversation Repository
Predictive Analytics
% of respondents
Facebook, YouTube and Twitter are the key channels insurers
are investing on..
They are using social media for engaging with the various
stakeholders..
They are also using innovative methods on social media to
engage and to get the efforts' worth
They are using social media for various activities like
collaboration, innovation, marketing, market research,
recruiting etc.
Insurersacrosstheglobeareinvestingonsocialmedia..
They are investing on Facebook, YouTube and Twitter and are using it to for several objectives like user
engagement, recruitment, market research etc..

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SocialMedia in Workplace

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11
Time Spend on Social Media ( in minutes/day as of May 2012)
Customers,ChannelPartnersandEmployeesareactivelySocial…

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Andsoeverythingaboutyourorganizationisoutinpublic..
12
With this, how you run it and your
culture has become a fishbowl —
everything you do is on display
for all to see.
36 percent of your employees
post your company and brand-
related content.
78% of the online population
trust peer recommendations
with regards to brands and
work environment

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SocialMedia for HR functions
Social Media in Workplace!!
HR Headache or Opportunity?

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KeyHRPrioritiesinthe DigitalAge..
14
Recruiting, Developing and
Retaining the Best Employees
Anticipating and
Adapting to Change
Enabling the
Organization
Attract Talent
Manage talent
Ensure Employee Satisfaction
Performance Management
Manage Change and
Cultural Transformation
Manage Globalization
HR as a enabler for Competency
Development
Facilitate improved Collaboration
Transform HR into a strategic partner
for the Enterprise
1 32
Operational Tactical Strategic

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KeyQuestionsfromanHRPerspective
15
Attraction
Recruitment
On-Boarding
Growth &
Enablement
Retention
How do we engage with the job seekers for
increased conversion?
How do ensure a more robust recruitment
process?
How to improve the communication with the
potential candidates during the recruitment
process?
How do we ensure a faster onboarding process?
How do we ensure improved training and
development in a global workplace ?
RECRUITMENT
RESOURCE COLLABORATION
TALENT
MANAGEMENT How do we market our company in the job market?
How do we proactively identify high value talent ?
How can we engage with employees outside
of the workplace for increased connect?
How can we ensure timely recognition and
reward for employees across the
organization?
How do we ensure transparency and
improved communication?
How do we enable a collaborative environment
in a global workplace?
How do we monitor the collaboration and
regulate the same?
How can we as HR collaborate and become a
strategic partner for the different teams?
HR Focus
Areas

| ©2013, Cognizant
SocialMedia for Recruitment
IN
RECRUITMENT

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17
Find hard-to-reach candidates
Reach higher-quality candidates
Increase ROI though reduced
sourcing costs
Be the employer of choice.
SocialRecruitingscoresovertraditionalRecruiting..

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| ©2013, Cognizant
SocialMedia for Collaboration
FOR
COLLABORATION

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SocialMediawillincreaseConnectandCollaborationforEmployees
19

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SocialMediaisCollaborative,notDisruptiveinWorkplace..
20
Employees are seen increasingly collaborating with others
for various reasons
46% of the employees has increased their productivity
because of social collaboration
49% 44%

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SocialMediainTransformingTalentManagement
22
Rewards and
Recognition
 Timely, frequent, & focused recognitions
 Praise from peers, not just leaders
 Recognition shared with everyone
“Employee of the month”
From “Employee of the Month” to focused and louder recognitions on social media
From Face to Face Discussions Discussions on Social Media
From Class Room Training to Just in Time Trainings Collaborative and transparent appraisal mechanism and
performance management process
Webinars, Video Podcasts, Links
on social media as required

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HRteamsareperceivingthe benefitsofSocialMedia…
23
% of respondents reporting perceived benefits to
the use of social media in talent management

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• Proactively engage with employees by
• Merriment Posts
• Educating Posts
• Company updates etc..
• Reactively engage
• Providing resolutions
• Answering queries etc..
Tyingit alltogetherforaneffectivemodeofsocialmediaactivities
25
LISTEN ENGAGE INFLUENCE
INTEGRATE
• Monitor and Listen to
General sentiments about your brand
• What employees feel?
• What job seekers feel?
• Vs. Competitors etc..
• Attract talent
• Build brands name by publishing about
things like
• Social cause initiatives
• Awards and recognitions
• Fostering an employee collaboration
model across the organization
Integrate with backend process like
• Feedback Mechanism
• Sentiment Analysis
• Content Creation etc..
• Training and Development
• Social Analytics
• Sentiment Analytics
• Social Media Monitoring Tools
• Gamifications
• Innovative communities
• Collaboration Platforms
• Automated campaigns
• Automated Sentiment
Analysis and lead generation
• Integration of social media
with mobile
Leveraging
technology

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26
Yammer ,as an enterprise social software is used for private communication within organizations
LeveragingSocialMediaPlatforms
 Build Profile
 Set
Notifications
 My Feed
 Join Groups
 Follow People
 Install on
Mobile
Key Features

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| ©2013, Cognizant
Presenton social media, What to do next?
One needs to have a clear social media plan in
place !!!

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SocialMediaRoadmapand PlanforHRFunctionenablement
28
Technology for facilitating
engagement and monitoring
Know your Intent/
Purpose
HR objectives for
going social
Identify your
destination
Target Audience –
employees, job
seekers
Finalize your route
Collaboration
Platforms
Lay the road
Check your wheels
Driver
Fill Fuel
Have a GPS
Have a First Aid Kit
Social media risks
Reputation
Damage Control
strategy
Maintain Right Speed
Initial rollout time
Breakeven Time
Influencer engagement
Continuous improvement
Content strategy
Response
mechanismsSocial Media team
Team composition and
role mapping
Change Management plan
Metrics and measurements for
effectiveness
Social Media
engagement and
governance mechanisms

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Thank You

Social media for hr v 06.09 final

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