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Neal Sainani
Internet Brands
Internet Brands
• 150 Forums
• 100MM+ PVs
• Running vBulletin, phpBB, IP.Board, Simple
  Machines, custom solutions
• Automotive, Careers, Health, Home, Legal,
  Finance, Shopping, Travel
• Mobile traffic 10-30% per site
User Types
 Non-Registered User       Registered User                  Admin/Moderator

 • Consume Content         • Product Content                • Moderate threads
 • Primarily from Search   • Need to login                  • Block users
                           • Need updates                   • Add stickys
                           • Communicate w/ other
                             members



   Mobile Skin              App                               App
                            ForumRunner, Tapatalk,            vBulletin Mobile, White Label
                            vBulletin Mobile, White Label
Our Mobile Results
•   Increases usage (~1.5x visits/day)
•   Longer engagement
•   More consumption of content
•   Increased brand awareness
3 easy steps

   1   Log in to members area




   2   Register & Publish



   3   Enable from Admin CP
Steps to Mobile

 JOIN    ForumRunner and Tapatalk
         easy
         a mobile skin – vBulletin, etc.
 RUN     medium

         a White Label or Mobile app
 BUILD   hard
Thank you

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Zero to Mobile in 60 Seconds

  • 2. Internet Brands • 150 Forums • 100MM+ PVs • Running vBulletin, phpBB, IP.Board, Simple Machines, custom solutions • Automotive, Careers, Health, Home, Legal, Finance, Shopping, Travel • Mobile traffic 10-30% per site
  • 3. User Types Non-Registered User Registered User Admin/Moderator • Consume Content • Product Content • Moderate threads • Primarily from Search • Need to login • Block users • Need updates • Add stickys • Communicate w/ other members Mobile Skin App App ForumRunner, Tapatalk, vBulletin Mobile, White Label vBulletin Mobile, White Label
  • 4. Our Mobile Results • Increases usage (~1.5x visits/day) • Longer engagement • More consumption of content • Increased brand awareness
  • 5. 3 easy steps 1 Log in to members area 2 Register & Publish 3 Enable from Admin CP
  • 6. Steps to Mobile JOIN ForumRunner and Tapatalk easy a mobile skin – vBulletin, etc. RUN medium a White Label or Mobile app BUILD hard