Andrew Loos, Chief Creative Officer and Scott James, Social Media Strategist at Attack!, talk about how forum and community managers can make the right connections to strengthen their communities. We will show you case studies of what has worked and why, and provide ideas about how you and your members can work with marketers and advertisers in a completely transparent way, with the focus on connecting people to things they love in a targeted, authentic way.

1. Bona Fide Working with Marketers to create authentic, fun and mutually beneficial experiences

2. Creating Bona Fide Experiences Evolving Roles The Social Underground What Works Experiential Innovation Tips

3. The Evolving Administrator /Moderator “Real” Communities vs “Fake” Marketers Monitoring vs Connecting Integrated Campaigns

4. Attack! Social Underground Connect Brands & Advocates Immersive Media Transparent Strategy

5. 5 Approaches That Work Use Discretion Make it Exclusive Filter Within Be Honest Source Feedback

6. 5 Innovation Tips

7. Andrew Loos Managing Partner o 323.454.4472 x224 andrew@attackmarketing.com Scott James Social Media Strategist o 415.433.1499 x228 scott@attackmarketing.com