1. Digital Video Streaming Service
(DVSS)
Faculty Promotion Campaign

2. Group Members
 Jen Myers
 Kurt Krejny
 Sam Pietrangelo

3. BGSU Cable TV Programming
Mission Statement
 Bowling Green State University has the use of
cable channel 6 under agreement with Time
Warner Television Corporation. As provided by
contract, BGSU programs channel 6 exclusively
for non-commercial educational and
informational purposes. BGSU will transmit cable
channel 6-television programming that is
dedicated to enhancing the educational mission
of the University.

4. Digital Video Streaming Service:
 DVSS is a replacement and upgrade to the former
closed-circuit TV system. Television Learning
Services is now able to stream to your classroom,
desktop, or residence hall high quality video assets
using the Universities Gigabit Ethernet.
 New features to the DVSS system include the ability
to play, rewind, and fast-forward the video from
your classroom or desktop, and the to reserve video
assets for preview or playback from your computer.

5. How Do I Use the DVSS?
The Following Video links will show you
how to use the DVSS:
 Search for and schedule programs for classroom use
 Search for, schedule and view programs for classroom use
 Search for and schedule programs for residence hall cable
T.V.
 Operate the Set Top Box in the classroom

6. Office/Lab Desktop Requirements
To view video on your computer desktop in your
office or in a computer lab, your computer
needs to have the following software involved:
 Macintosh: Internet Explorer 5.1 of greater of Netscape
Communicator 4.7 or greater, or Apple QuickTime 6.0
 PC: Internet Explorer 5.0 or greater, Apple QuickTime 6.0

7. DVSS: The Classroom, Computer
Desktops, and Reserve Room:
 Computer users connected to the University network can
access DVSS to view and schedule programs from the
TLS videotape library, headphones are required in
computer labs.
 The primary purpose of DVSS is to transmit instructional
television programs from WBGU-PBS via the BGSU
network infrastructure to most classrooms on campus.
Not all classrooms are wired or equipped with television
receivers and set top boxes.
 Study carrels located in the reserve section of the Jerome
Library are connected to DVSS and can be used by
individuals for viewing programs from the TLS videotape
library.

8. Copyright Information
 A television program may not be recorded at home and used at
school.
 A videotape rented from a video store and marked "For Home
Use Only" may not be shown at school.
 A purchased videotape may be used in at school only for face-
to-face instruction by an individual teacher.
 Off-air recordings within schools are permissible only upon the
written request of an individual teacher for classroom
instructional purposes.
 Under "Fair Use Guidelines", the above recording may be
shown to students no more than two times within 10 days of
the broadcast date, the second showing may only be for
instructional reinforcement.
 Faculty or students are not allowed to record programs at
home and bring them to school for viewing in the classroom.

9. Target Audience Definition
 BGSU Faculty and Staff which already
use some form of technology to aid in
the teaching and learning process are the
target audience for DVSS.
 Faculty and Staff willing to adopt new
technology and use it in the classroom as
a teaching aid.

10. Promotional Objectives
 Increase the awareness of DVSS among
faculty, staff, and student body of BGSU.
 Increase the usage of DVSS among
faculty, staff, and student body of BGSU.
 Inform faculty, staff and students the
how easy DVSS technology can be
accessed and how they can benefit from
using it.

11. Promotional Strategies
 We decided an acquisitive strategy would
work best for DVSS because the target
audience (faculty and staff already using
technology) may be unaware of DVSS.
 Illustrate how DVSS is easy to use and
beneficial to faculty and students through
demonstration workshops scheduled
throughout each semester.

12. Promotional Materials
 Send informational e-mails to all faculty and staff
who use Instructional Media Services (IMS) or
Television Learning Services (TLS). The e-mail
will include a brief description of DVSS, how to
use DVSS, and the link to the TLS website if they
have further questions.
 Mail a newsletter to college departments
explaining DVSS and the benefits of using the
service in and out of the classroom.
 Place promotional pamphlets in the IMS
(Instructional Media Services) office.
 Include a ‘User Testimonial’ section on DVSS
website to promote faculty use.

13. Promotion Action Plan Timeline
 Present – Summer ‘03: Heavily promote
to those faculty and staff who already
use some sort of technology in the
classroom. - Those who already use
technology are more likely to use DVSS.
 Fall ‘03 - Future: Eventually the target
audience will expand. Target those who
are not familiar with technology or DVSS.

14. Program Effectiveness Evaluation
 It is crucial to get the faculty to utilize the
technology, so they can pass the information to
students.
 Students will most likely be introduced to DVSS by
their teachers, and will use it if instructed to do so
for a class or project.
 Word will spread quickly among departments and
colleges that use DVSS, encouraging others to use it.
 As with most new technology, it may take some time
for faculty and students to integrate DVSS into their
course curriculum and studies.