Social media’s affect on people and/or organizations who do not participate in them?

1. SOCIAL MEDIA POSITION
SOCIAL MEDIA’S AFFECT ON PEOPLE AND/OR ORGANIZATIONS WHO DO NOT
PARTICIPATE IN THEM
BY: VICTORIA GONSER

3. WHY SHOULD BUSINESS’ USE
SOCIAL MEDIA
• Using social media to
promote business is
extremely important in this
day and age
• When you use social media
you can get the word out to a
much larger market
• Out of house advertising is
very expensive, getting the
word out through social
media is free

4. WHO USES SOCIAL MEDIA
• Today 94% of all successful
business’ use some form of
social media to promote their
company. (Bosari, 2012)
• 60% of marketers in a company
dedicate their days to improving
their social media presence.
(Bosari, 2012)
• The payoff from taking the time
to promote your business
through social media is
astounding.

5. WHY IS THIS PAYOFF SO
GREAT?
• 85% of all companies that have
used social media to promote
their business, have reported an
increase in their market
exposure. (Bosari, 2012)
• Companies who do not use
social media will fall behind
when it comes to getting the
exposure they need
• Many times companies who fail
to use social media sites will not
excel like companies who do

6. SALES INCREASE DUE TO
SOCIAL MEDIA
• 58% of companies that have
used social media have seen
business growth in less than 5
years
• Everyday there are over 500
million tweets, 4.5 billion likes on
Facebook, and 95 million posts
on Instagram (Copp, 2016).
• If you can be one of these
tweets, one of these posts, or
one of these shares your
company will do very well

7. PAPER ADVERTISING= $$$$
• My company spent over $48,000
last year on postcards…..I can
assure you that most of the
households that received these
postcards threw them in the trash.
• This is because most people tend
to look for real estate online, they
really do not care about an old
school postcard, I have tried to
talk my boss into getting on the
social media bandwagon, but he
doesn’t budge.

8. HOW NOT USING SOCIAL MEDIA
CAN HURT YOUR BUSINESS
• People wont know how
great your business is
• You are unaware what
customers are saying about
you online
• You lack the ability to
engage with your target
market
• Traditional Advertising is
way more expensive

9. HOW NOT USING SOCIAL MEDIA
CAN HURT YOUR BUSINESS PT.
2
• It is much harder to build a
reputation if other
competitors have social
media and you do not
• You can not easily spread
the word about your
business
• You cannot easily see what
the competition is
• (LaMotte, 2015)

10. ITS VERY EASY
• Running a social media site for
you business is very easy, yes
it is time consuming but this
generation grew up using social
media.
• Now you can hire interns for
free, or employees to run your
social media.
• Just like a sales or marketing
team you can have a social
media team than can build your
brand