1. Use Facebook Ads
To Get Your Brand Noticed,
Drive Traffic & Build A List
Of Targeted Buyers
Victoria Gibson
Facebook Ads Specialist
2. What Are Facebook Ads?
Self-Serve Ad Platform
- Bid for Space
- Cost Per Click (CPC)
- More clicks you get, the
cheaper they become
You create the ad and
control the budget and
the targeting
Advantages:
Scale * Engaged Users * Targeting
* Social Proof * Value
3. What Can They Do?
Engagement Awareness Traffic
Likes List Building
6. Ask Yourself
• WHY do you want to advertise?
• WHAT do you want to advertise?
7. Ask Yourself
• WHY do you want to advertise?
• WHAT do you want to advertise?
• WHO do you want to advertise to?
8. Ask Yourself
• WHY do you want to advertise?
• WHAT do you want to advertise?
• WHO do you want to advertise to?
• WHAT action do you want them to take?
9. Ask Yourself
• WHY do you want to advertise?
• WHAT do you want to advertise?
• WHO do you want to advertise to?
• WHAT action do you want them to take?
• HOW MUCH do you want to spend?
23. Where Do You Send Them?
• On Or Off Facebook
• Capture The Lead & The Like
24. Where Do You Send Them?
• On Or Off Facebook
• Capture The Lead & The Like
• Use Video
25. Where Do You Send Them?
• On Or Off Facebook
• Capture The Lead & The Like
• Use Video
• Sell By Webinar
26. Where Do You Send Them?
• On Or Off Facebook
• Capture The Lead & The Like
• Use Video
• Sell By Webinar
• Make It Relevant To Ad Copy
27. Who To Target?
Go to www.facebook.com/advertising
Get granular
Power in
Keep your reach
Precise Targeting
under 200,000
Research your audience online
www.fbadqueen.com
28. What Type Of Ad?
Sponsored Story
Page Post Ad Events Ad To Page App
40. Test Your Offer
• Not testing is the biggest single mistake people make
41. Test Your Offer
• Not testing is the biggest single mistake people make
• Make several variations of each ad and test
42. Test Your Offer
• Not testing is the biggest single mistake people make
• Make several variations of each ad and test
• Pause under-performers
43. Test Your Offer
• Not testing is the biggest single mistake people make
• Make several variations of each ad and test
• Pause under-performers
• Only put a couple of ads in each campaign
44. Test Your Offer
• Not testing is the biggest single mistake people make
• Make several variations of each ad and test
• Pause under-performers
• Only put a couple of ads in each campaign
• Targeting and testing have the most influence on performance
45. Test Your Offer
• Not testing is the biggest single mistake people make
• Make several variations of each ad and test
• Pause under-performers
• Only put a couple of ads in each campaign
• Targeting and testing have the most influence on performance
• Performance = Value
46. Take Action Now
Want Hands On Support?
www.fbadqueen.com/rise
Editor's Notes
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Blogging and guest posting alone is free but takes time, Facebook Ads are a fast track to building a community and trust\n\n
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Use the person’s image\nText overlay works well\nContrasting Colours\n
Use the person’s image\nText overlay works well\nContrasting Colours\n
Use the person’s image\nText overlay works well\nContrasting Colours\n
Use the person’s image\nText overlay works well\nContrasting Colours\n
Use the person’s image\nText overlay works well\nContrasting Colours\n