Victoria Osorio Overview

2. STRATEGY DEVELOPMENT & EXPERTISE
 Delivering strategic insight, leadership, and advantage
spearheading integrated marketing, digital, business
development, advertising, and media innovation.
 Recognized expertise:
• Frequent guest lecturer at NYU on public relations, marketing, and
communications.
• Appeared as a TV on-air contributor on various topics, including
marketing strategy, international communications, and social media.
• Written several published articles on social media, public relations, and
crisis communications, including for Frontline and PR News.

3. SAMPLE RESULTS
• Created, developed, and led implementation of global, multi-platform, best-
in-class campaigns that delivered first-of-their-kind promotions to the
international marketplace resulting in record media ROI for market.
• Increased market share, media coverage, sales, and ROI by spearheading
and developing successful strategic integrated marketing and
communications campaigns.
• Increased client ROI by over +300% in 90 days; YOY trade sales by
+27%, overall YOY sales by +19.6%, and online sales +47%. Doubled total
FY 09/10 media ROI by Q1 of FY 10/11.
• Achieved a higher-than-expected percent of goal by maximizing digital and
offline sales.
• Moved brand from third place to first in the midst of a 75% budget cut.
• Received Excellence Award by division Senior Vice President at Nielsen.
• Increased new revenue streams by developing and successfully marketing
new portfolio of first-in-industry, high-impact, and high-margin digital
products including: Internet TV, Internet radio, video blog, custom digital
publishing, collaborative content e-newsletters and webinars.

4. WORKED WITH GLOBAL BRANDS & ORGANIZATIONS
• Hotels.com
• DIRECTV
• Vonage
• Nielsen
• Reed
• California Travel & Tourism Commission
• Newsweek en Español
• Discover en Español
• Glamour en Español
• 24/7 Real Media
• Avis
• Budget
• DFW Int’l Airport
• Dallas & Ft. Worth CVBs
• Jamaica Tourist Board
• South Florida CEO
• The Indie
• VirtualCom
• Solutions WT
• Green Energy Council, IGEC
• Regain American Jobs
• Packtoy
• Among others

5. MULTI-PLATFORM INITIATIVES
• Developed international 360 programs for clients identifying
goals, strategies, tactics and structure to meet their objectives.

6. EVENTS
• Developed concepts, themes, and materials
• Managed production and execution teams
Prepared by: Victoria Osorio,

7. MEDIA EVENTS, SALES MISSIONS, FASHION SHOWS
• Created and developed strategy and concepts
• Managed execution

8. CONFERENCES, TRADE SHOWS, VIP, ETC.

9. DIGITAL PRODUCTS
• Developed and/or launched digital
products and initiatives
• Managed content, product, marketing,
communications and sales strategies
• Managed multi-disciplinary teams

10. BRANDED EVENTS & ENTERTAINMENT
• Created and developed concept and campaigns
• Managed partner, trade and media participation
• Generated consumer involvement
• Managed execution, marketing and public relations

11. PROMOTIONS & STRATEGIC PARTNERSHIP
• Created and developed promotions and strategic partnerships
• Managed alliances and initiatives

12. COLLATERAL MATERIALS
• Created and developed concepts & oversaw execution
• Secured partner participation from leading brands

13. WRITING SAMPLES
• Annual Report
• Press Release
• Brochure
More samples available upon request.