Presentation by Emma Leech, Director of Communications & Marketing, University of Nottingham

1. International PR in practice

3. The University of Nottingham in Malaysia Founded in 2000 and ranked amongst the country’s elite

4. The University of Nottingham Ningbo First foreign university to establish a full university campus in China (in 2005)

5. Our marcomms toolkit is global

6. Marketing

7. Communications

8. Publications production Online media monitoring Photography Interviews Video

9. Web and digital support Copywriting PR and media placement Press releases Campaign planning

10. Photography

11. Publications

12. Media relations

13. Stakeholder engagement

14. Thought leadership

16. Twitter www.twitter.com/uniofnottingham

17. Flickr www.flickr.com/groups/universityofnottingham

18. LinkedIn www.linkedin.com/company/university-of-nottingham

19. YouTube www.youtube.com/nottmuniversity

20. iTunes U www.nottingham.ac.uk/itunesu

25. Digital is key

26. The Conversation Prism is global Image courtesy of Brian Solis 2008

27. Digital trends and statistics by country

28. Digital media

29. Podcasting

30. UoN content

31. Subject-specific content

32. iTunes U

34. Promoting excellence in teaching and learning

35. Student experience: peer-to-peer

37. About the campaign

39. Raise awareness

40. Deliver recognition (University and region)

42. Student recruitment targets

43. Brand/profile raising

45. Target audiences

47. Dual-language printed collateral

48. Branded merchandise (URL)

50. Collateral

51. Challenges

53. Staff/student portal news

54. Message of the day

55. Social media

56. Student e-newsletter

57. NSS – key focus for students

59. 1,000+ new global contacts

60. 200+ business enquiries

62. PG applications to UNNC up 20%

64. Thank you for listening emma.leech@nottingham.ac.uk