ESatatsIndia.com Question: How Mobile Is Factoring In Booking for Travel by Indian Traveler Indian Travelers are also following Global Trends The Insight: For their most recent trip, 2 out of 3 global travelers booked their accommodation online. When we asked travelers why they booked that way, the most common reason was they got a better price. Those who booked through TripAdvisor or another travel review website specifically were motivated by the convenience of comparing properties. The Tip: For travelers hunting for their most appropriate experience, make sure your property page highlights what makes your property unique. Turn the reasons why guests book with you into selling points when marketing your property. And for price-driven travelers, you can grab attention with TripConnect, which lets you display your availability and pricing right on your TripAdvisor page so you can compete for direct bookings. The Insight: 45% of global hoteliers currently accept mobile bookings. Leading the way are hoteliers in Australia, New Zealand and the USA. Good thing too, because travelers are increasingly connected while on-the-go: 1 in 4 global travelers research accommodations on their mobile while they’re already at their destination. The Tip: If you want your fair share of mobile bookings, check out our guide Mobile Marketing: How to get Your Share of $8 Billion in Mobile Bookings. You’ll get the pros and cons of various mobile-friendly website options and even mobile apps. After all, it’s worth noting that the TripBarometer survey reveals that hoteliers with a mobile offering are more likely to be optimistic about business profitability in 2014.

1. 3
LAST WEEK’S TOP DRAW: CONTENT FEEDS AT A GLANCE
A. Indian travelers across 6 Key Airports
Interesting insights have come out from the Research done across six key airports in India,
over 3 months using the location audience technology of AdNear.
Key Airports researched considered are;
New Delhi, Hyderabad, Bangalore, Chennai, Kolkata,Mumbai
“Travellers at Mumbai Airports spend 14% higher time at their mobiles than the
average. Thursday is the best day to target users on Mobile due to their high engagement.
Affluent & Professionals prefer to travel between 7 pm to 12 Midnight compared to Students &
Homemakers who prefer 3 pm to 7 pm for travel.
“Most travellers found at Mumbai Airport around 41% by Mobile Tracking and least found in
Hyderabad Airport around 3.5% over the last 3 months.”
4.6% of Indian Professionals & Affluent, 4.2% of Indian Home Makers & 3.4% of
Indian Students are found at one of these 6 airports once a month.*
* *Indian profiles are created by studying top 15 cities
So is travelling in India is skewed toward Up market.....not anymore.
Our research shows that more and more young students and Home Makers are getting
into the groove. This is so because of Ease of Travel, Saving on precious Time and
especially for personal reasons like pilgrimage etc.
Mobile is playing an important role in accessing of travel OTAs and booking of travel
tickets for these travellers.
www.eStatsIndia.com

2. 3
ESatatsIndia.com Question:
How Mobile Is Factoring In Booking for Travel by Indian Traveler
Indian Travelers are also following Global Trends
The Insight: For their most recent trip, 2 out of 3 global travelers booked
their accommodation online.
When we asked travelers why they booked that way, the most common reason was they got a better
price. Those who booked through TripAdvisor or another travel review website specifically were motivated
by the convenience of comparing properties.
The Tip: For travelers hunting for their most appropriate experience, make sure your property page
highlights what makes your property unique. Turn the reasons why guests book with you into
selling points when marketing your property. And for price-driven travelers, you can grab attention
with TripConnect, which lets you display your availability and pricing right on your TripAdvisor page
so you can compete for direct bookings.
The Insight: 45% of global hoteliers currently accept mobile bookings.
Leading the way are hoteliers in Australia, New Zealand and the USA. Good thing too, because travelers
are increasingly connected while on-the-go: 1 in 4 global travelers research accommodations on their
mobile while they’re already at their destination.
The Tip: If you want your fair share of mobile bookings, check out our guide Mobile Marketing:
How to get Your Share of $8 Billion in Mobile Bookings. You’ll get the pros and cons of various
mobile-friendly website options and even mobile apps. After all, it’s worth noting that the
TripBarometer survey reveals that hoteliers with a mobile offering are more likely to be optimistic
about business profitability in 2014.
Table: Comparative Estimates: India Online Leisure/Unmanaged Business Travel Bookings,
2008-2012 ($ Millions)
2010 2011 2012
eStatsIndia.com* Nov 2010 $4,449 $6,293 $7,392
PhoCusWright, October 2010 $4,362 $5,524 $7,027
Note: converted at average annual exchange rates (projected for future years); includes all online travel bookings,
whether paid for online including mobile and other devices capable of accessing Internet apart from PC’s or offline;
*includes online business travel bookings;
Source: Based on Inputs from eStatsIndia.com "India Internet Statistics Compendium 2010 & eStatsIndia.com
Internet Users & E-commerce Market Model Version1.0.xls; PhoCusWright Inc. Presentation titled, “The Emerging
Online Travel Marketplace in China, India and Brazil ETC e-Business Academy Belgrade October 20, 2010
The BRIC countries will have four of the five fastest-growing online travel sales markets
during the 2011 to 2016 period, eMarketer.com predicts. And India’s five-year compound
annual growth rate of 30.6% will put it atop the group.
www.eStatsIndia.com

3. 3
B. Social Media & Indian Elections
Social Media Users in India
As per our latest research around 110 million Indian are using Social Networks today.
This is around 84% of the Total Internet Users in India
Table: Social Media Penetration in %; (as % of Internet Users) 2013 (in millions)
Type of Social Media Social Networks Penetration
(as % of Internet Users)
Social Network Users
(in millions)
Social Networks 84.8% 110.24
Source: eStatsIndia.com report titled; ‘Social Media Users & Usage in India 2014, sysomos.com,
eMarketer.com
Facebook & Indian Elections
In the US, social media is ubiquitous, with more than 70 percent of the adult population
engaging with it in some form. In India, on the other hand, internet penetration is just 205
million out of 1.2 billion, and registered voters (814 million) vastly outnumber social media
users (103 million). So it may be premature to call these parliamentary elections India’s ‘first
social media elections’. But a significant amount of the political discourse and campaigning
has definitely shifted to the third and fourth screens.
Falling in ‘Like’ With Politics Facebook is the mass social network in India, leading the pack by
quite a margin. Ninety percent of its 93 million Indian users are of voting age, and 11 percent
of the country’s voting population is using the platform.
Most of the activity happens on Facebook Pages: There are close to 52,000 pages for
politicians and political parties in India, according to data provided by the company, and 60 of
These are verified pages.
Some have staggering numbers: Narendra Modi is one of the most influential global leaders on
the platform with 11.8 million fans (second only to Barack Obama’s 39.5 million). At any given
point, more than a million fans are bustling around his page, twice the number on Obama’s
page. The BJP, however has a fan base of only 3.1 million
Facebook recently launched its India Election Tracker , a dashboard that tracks mentions of
candidates and parties in real-time. Users see a live-stream of candidates and can take a poll on
issues (like health care, jobs, education, corruption, etc) that concern them most.
Triggers are an essential part of social media engagement: An on-ground event almost always
results in heightened online activity. Arvind Kejriwal had 850,000 Facebook fans in December
last year; following his victory in the Delhi assembly polls, this shot up to 4.8 million in March.
www.eStatsIndia.com

4. 3
C. E-commerce Latest Buzz
Snapdeal.com may hit $1 billion sales this year
Snapdeal is literally snapping at Flipkart's heels. Its sales might even be ahead of its older and
better known e-commerce peer.
Snapdeal's founder and CEO Kunal Bahl indicated to TOI that it would hit $1 billion in sales (or
gross merchandise value, as the ecommerce world calls it) in 2014, a year ahead of target.
Flipkart, based on its February numbers, had said earlier this month that it had touched an
annualized run-rate of $1 billion, again indicating that the full year 2014 would see the company
achieve that landmark.
E-commerce is growing fast: Amazon net sales 2001-2012 (USD billions) from $2.5 billion to
$61 billion – ~43% outside North America
Flipkart to co-develop virtual fashion brand stores
Flipkart is planning a blitzkrieg in its fashion lifestyle category that has helped bring in a new
demographic of online shoppers, including younger buyers in the age group of 20 to 27 years
and those in tier II and III cities.
While the company has said that co-developed brand stores would be rolled out in the next two
to three months, Flipkart's store already shows a newly launched Puma brand store. The store
stocks only Puma merchandise and has been styled to reflect Puma's image as a premium
lifestyle brand. Deals and discounts have been cloaked under 'featured picks' that one sees lower
down in the virtual store, unlike in the main Flipkart store where good deals are highlighted.
EStatsIndia.com Tip for E-Retail Vendors
“Indian Shoppers and Buyers are a digitally influenced class now. They are influenced by
digital nuisance and Internet across all stages of their online product buying.
This engagement and influence differs across product categories; impacting the average
spends per user per product category.”
So in order to positively influence their online sales across product categories,
E-commerce vendors need to identify and then influence their potential users across
their buying stages. The key is to identify this keeping in mind the thumb rule that a
product category with high a digital influence may not necessarily have high call to
action rates also.”
www.eStatsIndia.com

5. 3
__________________________________
Contact
eStatsIndia.com
Internet Research & Consulting
New Delhi, India
M: +91 9810474007
__________________________________
Research Analysts
Amita Sharma
Vikram Bhardwaj
__________________________________
About eStatsIndia.com
EStatsIndia.com provides business research insights and intelligence to the digital media and market
space covering Internet, E-business, online marketing, digital media, telecommunications and other
related emerging technologies.
We are a Go-To-Market destination for latest filtered research reports and data cuts covering
worldwide markets.
You can subscribe to our digital media database, forecasts, trackers and other regular research outputs
syndicated reports and customized reports as per your choice. Our advisory and consultancy services
further compliments, our Business Information Research Services making us a 360 degrees research
service agency.
___________________________________
To know more about subscribing our research products and services;
Call +91-9810474007, or email at; vikram@estatsindia.com
www.eStatsIndia.com

6. 3
__________________________________
Contact
eStatsIndia.com
Internet Research & Consulting
New Delhi, India
M: +91 9810474007
__________________________________
Research Analysts
Amita Sharma
Vikram Bhardwaj
__________________________________
About eStatsIndia.com
EStatsIndia.com provides business research insights and intelligence to the digital media and market
space covering Internet, E-business, online marketing, digital media, telecommunications and other
related emerging technologies.
We are a Go-To-Market destination for latest filtered research reports and data cuts covering
worldwide markets.
You can subscribe to our digital media database, forecasts, trackers and other regular research outputs
syndicated reports and customized reports as per your choice. Our advisory and consultancy services
further compliments, our Business Information Research Services making us a 360 degrees research
service agency.
___________________________________
To know more about subscribing our research products and services;
Call +91-9810474007, or email at; vikram@estatsindia.com
www.eStatsIndia.com