Fundraising For Non Profits William Paterson Non Profit Conference

Fundraising for Non-Profits Presentation by: Victoria Halfpenny [email_address] May 12, 2009 William Paterson University Non-Profit & Faith-Based Community Conference Goal: To show individuals how to develop a fundraising plan for their organization and how to use that plan to help them raise funds.

What is a Fundraising Plan? ,[object Object],[object Object],Leadership Gift Campaign Prospect Major Donor Appeal Constituent Fund Solicitation Gift Chart/Pyramid

A fundraising plan includes a: How do you do this? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Statement of purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How much money you will need? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Else? The fundraising budget

Other? Who are your potential supporters? Members Current Donors Labor Unions Federations Clubs Giving Circles Government Foundations Corporations Business Leaders Friends Board Members

Creating the Gift Pyramid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample Donor Gift Chart This chart was created by a donor software company called Blackbaud http://www.blackbaud.com/company/resources/giftrange/giftcalc.aspx

Solicitation Strategies In-Kind Events Telephone Fundraising Planned Giving Collections going from house to house. Earned Income Video Games Individual Face to Face meetings Texting/Mobile Grants Social Networking Direct Mail

Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Grants ,[object Object],[object Object],[object Object],[object Object]

Facts show: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Individual Giving ,[object Object],[object Object],[object Object],[object Object],[object Object]

How do you get money from these individuals? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Earned Income ,[object Object],[object Object],[object Object],[object Object]

Planned Giving Planned Giving refers to gifts that can be funded with cash, equity, or property ,[object Object],[object Object],[object Object],[object Object],[object Object]

Events ,[object Object],Pluses: Can receive good exposure for your organization. Good way to involve volunteers. Cultivate existing donors and cultivating new prospects.

How to make an event help your organization? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Fundraising Social Networking Example: Facebook Two ways to raise funds using facebook: Changing the Present Causes

Mobile Fundraising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using Video Games to Raise Funds and Awareness ,[object Object]

Back to the Development Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SAMPLE FUNDRAISING PLAN Affordable Housing Fundraising Plan, 2006 Operations -- Goal: $42,000 Printing and mailing thank yous; outreach Nov/ Dec Fundraising committee, hosts, staff and board ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$4,200 (158 @ $27 avg) Small Gifts (new members and renewals) Printing, mailing Mar, May, Sept, Nov Staff Renewals: Send up to 3 renewal notices. Monthly email communication. Newsletter - 2x/year $4,200 (45 @ $95 avg) Mid-Level Gifts (new members and renewals) Expenses When Who Leads Strategy & Action Goal Constituency

Need more help to do this? In Luck there are Solutions New Jersey Center for Non-Profits YNPN – Young Nonprofit Professionals Network of NY Flip – Future Leaders in Philanthropy Support Center for Nonprofit Management The Council of Community Services of New York State, Inc. (CCSNYS) Nonprofit Coordinating Committee of New York Board NetUSA, Governance Matters and Techsoup Foundation Center Low-cost and/or Free Periodicals Direct Marketing newsletter free – comes in the mail biweekly. Chronicle of Philanthropy various different subscription rates. The Non-Profit Times Grassroots Fundraising Journal Stanford Social Innovation Review

Take Aways Planning is essential to any successful fundraising plan. Need help call one of the resources I mentioned above. Use all of your stakeholders to help you. This includes, board members, administrative staff, fundraisers & ______ Do Research to keep up on current trends. Don’t limit your options

Fundraising For Non Profits William Paterson Non Profit Conference

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