- There was a 186% year-over-year increase in consumers making purchases based on in-store text message or QR code scans. - Research shows that personalization can help retailers combat "showrooming," where consumers inspect products in physical stores but purchase them online for lower prices. - 44% of consumers report frequently showrooming, comparing prices online and purchasing from competitors.

1. 186%
year-over-year increase in consumers who make purchases
based on in-store text message or QR code scan
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Showrooming is a new reality that most retailers and marketers are seeking to
understand and address. Research from the Vibes 2013 Mobile Consumer Report
shows that personalization can help retailers combat showrooming.
Consumers are
showrooming
more than ever. . .
Smartphone usage in-store explodes
Most important
aspects of
personalization
SHOWROOMING BEHAVIORS
36%of consumers use their mobile
device to shop more in-store
than they did two years ago
Looked up a
product review
Uses consumer’s
preferences – favorite
shopping categories,
brands, sizes
Timeliness — when
consumers are
getting ready to
purchase that item
Location — when
consumers are in
the store or
around the store
Uses consumer's
name
Compared prices
on a competitor’s
website
Researched a
product on the
store’s website
Purchased a
product from the
store's website
after they left
the store
Used a
company’s app
60%
20% 13% 8%
31% 49%33% 49% 20% 40%11% 24% 17% 25%
Increase from
2012 to 2013 58%48% 100%118% 47%
Purchased a
product from a
competitor
9% 23%
156%
2013
2012
18%of consumers frequently
see personalization from
retailers and brands
89%of consumers would sign up
for mobile messages if they
were personalized
Combat Showrooming
with Personalization
Combat Showrooming
with Personalization
Source: Vibes Mobile Consumer Survey – August 2013
Base: Total n=1,000
44%of consumers are
showrooming frequently