Présentation faite par Miguel Membrado au séminaire Melcion, Chassagne & Cie du 19 février 2010

1. Towards Enterprise 2.0
Kimind Consulting
Miguel Membrado
KIMIND CONSULTING
Enterprise 2.0 strategic consulting
contact@kimind.com

2. KIMIND CONSULTING Kimind Consulting
Enterprise 2.0 Consulting Web 2.0 Services
 Strategic Consulting  Brainstorming and conception
 Paybacks evaluation  Functional specifications
 Product benchmarking  Technical team setup
 Pilots setup & management  Development / Offshore
 Usage adoption accompaniment  Hosting (cloud or dedicated)
 Viral dissemination strategies  Feedback 2.0 environments
 Usage transformation  Viral marketing on the Internet
 Google Apps deployments  Maintenance & constant evolutions
 …  …
Main clients Main clients
 Valeo Group (FR)  ExamGeneral (USA)
 eSangathan (EU-India)  Valeo Service (FR)
 Caltrop (USA)  Netcipia (USA)
 …  …
Kimind founded in 2006, based in London (Paris & San Francisco offices)
Kimind employs currently 10 people & is also a network of senior consultants
Kimind is partner of Google, SocialText, Xwiki, BlueKiwi and PersonAll
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3. A PARADIGM SHIFT
Kimind Consulting
Towards Enterprise 2.0
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4. 3 DIMENSIONS OF THE Kimind Consulting
WEB 2.0
Social People centric
User Generated Content
Participation
Business The web as a platform
Working, trading, exchanging
Technological Ajax, Web Services, Widgets,
Mashups, …

5. PARTICIPATION PARADIGM Consulting
Kimind
Globalization 3.0 empowers individuals
Web 2.0 wave has woken up a « deep human
longing for individuals to participate and
make their voices heard"

6. YOU, PERSON OF THE YEAR Consulting
Kimind
User Generated Content

7. THE LONG TAIL Kimind Consulting
Traditional Business
Hard materials
New business
Virtual materials

8. CROWDSOURCING Kimind Consulting

9. CLOUD COMPUTING Kimind Consulting
Providers are delivering
storage, bandwidth and CPU
from The Internet
Client servers and data
storage are on the cloud
The Internet becomes a
commodity like electricity

10. CURRENT INFORMATION SYSTEMS - FEEDBACKS
Kimind Consulting
 Simplicity is requested
 Use less softwares on the PC
 Difficult to retrieve information in the IS
 Difficult to manage produced information (millions
of files, dozen of thousand of Lotus Notes
databases, etc.)
 Difficulties to organize and manage personal
information
 Difficulties to send and share large files
 Difficulties to manage subcontractors/partners
relationships
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11. A NO WAY PATH Kimind Consulting
 There is no more possible gains of productivity
using existing MS Office & collaborative paradigm
 More than this, there is a risk of disorganization
and loss of information
 Too large volume of information to manage
 Too large number of data stored in personal storages
A disruption is necessary to
reach a new level of
individual & collective
productivity
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12. 20 YEARS OF EVOLUTION IN Consulting
Kimind
CWE
Informational Dimension
massive adoption
Heterarchical
(Participatory) Web 2.0 Real Time
Organizational Dimension
…
Wikis
Blogs
Kimind
Quadrant
Web-based workspaces
Traditional Collaborative Solutions
(Lotus, Microsoft, …)
Hierarchical
© 2006-2008, Miguel Membrado – Kimind Consulting
Structured Unstructured
low adoption (knowledge)
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13. TOWARDS ENTERPRISE 2.0 Consulting
Kimind
8 technical pillars: wiki +
Evolution in blog + search + social
What is organization, bookmarking + Webmail
Enterprise 2.0 management &
methodologies
& IM + customized home
pages + RSS + social
networks
Individual and Better: competitiveness
For which collective and innovation ;
collective intelligence ;
benefits productivity
growth
talent and customer
loyalty
How to Usage
Viral Dissemination
adopt Transformation
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14. 1. FROM “FILES" TO “PAGES"
Kimind Consulting
Old way New way
The information is produced, The information is produced,
shared and classified using files shared, and retrieved online using
and folders search engine and navigational links
(c) 2009 - Miguel Membrado - Kimind Consulting

15. 2. FROM "SEND" TO "SHARE"
Kimind Consulting
Old way New way
People are sending e-mails to each The information is stored in a
co-worker which receives it in his single repository and accessed
mailbox by the co-workers
Inter-personal collaboration ; disorganization ; saturation ; rationalization ; organization ; team collaboration ;
waste of time ; redundancy ; information loss ; inefficiency ; information repositories ; accumulation ; productivity ;
complexity ; high costs ; … simplicity ; low costs ; remote working ; …
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16. 3. FROM « CLOSE » TO «Kimind Consulting
OPEN »
Old way New way
 Information locked by default  Information opened by default
and access rights are granted and access rights are locked
little by little only if necessary
 Information is not really accessible  Information is always accessible
when necessary
 Comments are always possible
 No fluent communication
 Only really confidential information is
 Hierarchy is controlling information protected
 Strong hierarchy with no autonomy of  Organization management must be
the people changed
 People are responsible and autonomous
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17. 4. FROM « DELAYED » TO « REAL-TIME »
Kimind Consulting
Old way New way
 Delayed information access  Real-time information access
 Long process cycles  Short decision cycles
 Strong hierarchies  Flat hierarchies
 Negative feedbacks from delays  Transparency
 Errors are not accepted  Hierarchies help and not punish
 Problems are more hidden than  Error is possible and corrected
solved  Bottom up real-time
collaboration
(c) 2009 - Miguel Membrado - Kimind Consulting

18. RATIONALIZATION & OPTIMIZATION
Kimind Consulting
BEFORE: Production+
Communication+ e-Mail + attachments Local & Shared Files MS Office
Storage
AFTER:
Collaborative Production Wiki
Interactive Communication Blog Twitters-like
Collaborative Watch Social Bookmarking
Search
Collaborative Office Automation Online Office
Information Consumption Customized Home Pages RSS Feeds
& Monitoring
Interpersonal Communication & alerts Webmail + Chat
Socialization + social directories Enterprise Social Networks
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19. HOW TO EVOLVE Kimind Consulting
Informational Dimension
Heterarchical
(Participatory)
Organizational Dimension
Management Evolution Your organization
tomorrow
Kimind
Quadrant
Your organization IS Evolution
today
Hierarchical
© 2006-2008, Miguel Membrado – Kimind
Structured Unstructured
(knowledge)
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20. HOW TO ADOPT? Kimind Consulting
4 Steps Adoption Cycle
Start by early adopters leading
Adoption
Adoption customer projects
Write and share everything to
communicate later on this basis
Evangelize other people and
projects with the reached benefits
Coaching Communication
Coach new entrants to help them
solve problems and adopt quickly
Transform new users in adopters
and let them follow same cycle
Evangelization
© 2008 - Miguel Membrado
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21. HOW TO DISSEMINATE? Consulting
Kimind
IT Teams
 Essential role
 Must be the first
 Can’t support and
coach if they don’t
Others adopt the new way
of working for
themselves
Project Teams
Top Management
 Key to push
Managers
& Networks
 Must be convinced
of gains
IT Teams  Must be examples
Networks
 Transversal role
 Easy dissemination
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22. WHICH USAGES? Kimind Consulting
Project management
Knowledge management Discussions
Documentation Communication
Archiving Team work Conception
Support Repositories Training
e-learning Innovation booster
Collaborative writing Guidelines
Real time feedbacks Product catalog …
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23. WHICH BENEFITS? Kimind Consulting
TO MANAGE CUSTOMERS RELATIONSHIP
Customer Satisfaction
Communities of users Competitiveness
Extended company Real time feedbacks
Customer loyalty Agility
Mobility Collective intelligence
Customer engagement
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24. WEB 2.0 FEATURES BENEFITS
Kimind Consulting
TO FACILITATE ADOPTION
Information Sharing Simplicity
Feature focus Usability Folksonomies
Comments Ratings Votes
Links Feedbacks Collaboration
Recommendations Participation
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25. WHICH BENEFITS? Kimind Consulting
TO MANAGE COMPANY GROWTH
Individual & collective productivity
Employees loyalty Business Growth
Low costs New business models
Continuous experimentation
Innovation Talent magnet
Knowledge emergence
Better decision making
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26. Users and Teams Payback
Kimind Consulting
 Break the e-mail driven workday
 Earn Time (do more things on the same time)
 Don’t loose time
 Produce quicker and better
 Give the people the feeling to improve themselves
 Allow people to work better together
 Allow people to work from everywhere (worker 2.0)
 Improved relationship with suppliers and customers
 Produce innovation, quality and feedbacks
A new level of productivity
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27. Company Payback Kimind Consulting
 Improved innovation and quality from grassroots
 Launch products quicker
 Keep the best people (loyalty & talent)
 Bring a “constant change” feeling, necessary in our
changing world
 easy adoption, easy tools, easy interfaces, easier
processes, easier communication, easier collaboration, …
 True interaction with the extended-company
 More reactive and agile organization
Innovation, competitiveness,
shorter delays for product launch
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28. IT Team Payback Kimind Consulting
 Simplicity of deployment and adoption
 Scalability & flexibility (CPU, storage, bandwidth)
 Less help desk and less administrative tasks
 Focus on users services and usage coaching to
improve users productivity
 Easier & stronger security to manage
 Faster partner/provider/subsidiary integration
Better efficiency & user satisfaction,
focus on their know-how
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29. CONCLUSION – TOWARDS ENTERPRISE 2.0
Kimind Consulting
A new step in terms • By adopting Web 2.0 new usages for the Enterprise
of individual and • By shortening decision processes thanks to information availability
in real time
collective • Increase quality by providing a single repository shared by
productivity employees, partners, suppliers and/or customers
A new knowledge • By implementing 2.0 real-time information sharing and exchange
• Benefits are employee & customer loyalty, engagement and
management satisfaction
• Increase collective intelligence, by emergence of knowledge
strategy and innovation from customer & employee grassroots
• The change must be done ASAP…
Don’t be late to • … because there is a learning curve
evolve • … benefits are important
• … advanced users and GenY are expecting it
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30. Annexes
Kimind Consulting
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31. Google Apps Presentation
Kimind Consulting
(c) 2009 - Kimind Ltd - Confidential

32. GOOGLE’S PHILOSOPHYKimind Consulting
 Cloud Computing & SaaS
 Continuous innovation
 Smoother information sharing
 Worker mobility
 Information access control
 Enterprise-class service
 Secure infrastructure
 IT system integration (SSO, LDAP, SSL, …)
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33. GOOGLE’S DIFFERENCE Kimind Consulting
Traditional Players Google
 Mono platform  Multi platform
 Multi user client  Full browser
 Email/file/workspace  Online/wikis/blogs/…
 Fixed roadmap  Agile roadmap
 Dedicated infrastructure  Cloud infrastructure
 Powerful Office Suite  Simple Office Suite
 Collaboration not native  In essence collaboration
 Rich adaptability  “As is” service
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34. GOOGLE APPS – MESSAGING SERVICES
Kimind Consulting
Messaging services
 Gmail web interface + IMAP
 Conversations, labels, filters,
search, 25GB per account, anti-
virus-spam, …
 Mobility: Blackberry, iPhone, WM
sync
 Personal & group Calendars
 Contact Manager: group
management
 Google Talk: chat, voice, video &
translation
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35. GOOGLE APPS – COLLABORATION SERVICES
Kimind Consulting
Collaboration services
 Google Docs: documents,
spreadsheets, presentations, forms,
pdf, templates, real-time
collaboration, …
 Google Sites: shared workspaces,
project & knowledge management,
blogs, dashboards, file cabinets,
forms, gadgets, …
 Google Video: private & shared
video repository
 Google Moderator: feedback
management
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36. GOOGLE APPS – IT ARCHITECTURE
Kimind Consulting
Component Architecture
 Gadgets, Publication, Embedding
 Links, Search, Navigation
Strong IS integration
 LDAP synchronization, SSO, SSL,
Migration tools, …
 Postini: corporate policies for
security management
 Third party software & App Engine
Application Development
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37. ABOUT THE SECURITY Kimind Consulting
Access rights
 Strong Password policies
 Owners (only for Sites)
 Collaborators
 Viewers
 Form (only for Spreadsheets)
 Group management
Sharing Docs and Sites easily
 Within domain (intranet)
 Outside domain (extranet)
Additional options
 Collaborators can invite others
 Invitations may be used by anyone
 “Anyone can view/edit this document” option
 Publish
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38. CONCLUSION – GOOGLE APPS
Kimind Consulting
 Real-time collaboration is native, embedded in every service
 Reactivity, agility, true collaboration on Office documents
 One single interface: the web browser
 Works on every platform, no need to switch from one client to another,
NetBook or NetPC oriented
 Information is directly produced online, not on personal
storage
 Capitalization, security, availability
 Improved mobile interfaces and synchronization
 Full mobility
 All the data is stored on the cloud
 It is available from everywhere, at any time, securely; easy administration
and scalability
Google Apps: a complete enterprise 2.0 suite
currently the only one in the market to provide robustness & scalability
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39. CONCLUSION - POSSIBLE KIMIND ROLES
Kimind Consulting
1. Current Situation Analysis
 Interviews
 Usage Transformation Scenarii
 Paybacks
2. Migration & Deployment
 Migration Strategies (from Lotus or Microsoft)
 Impacts on the Management - Risks
 Market Products Analysis – Company needs
 Kimind Recommendations
 Infrastructure Analysis
3. Change management
 Top Management Coaching
 Usage & Process Transformation
 Adoption & Learning Curve
 Training & Support
 Community management & Feedback
 Metrics on real impact evaluation
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40. THANK YOU!
Kimind Consulting
Miguel Membrado
KIMIND CONSULTING
Enterprise 2.0 strategic consulting
contact@kimind.com
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