Here's some idea about Korea TMT Sector such including mobile tv, web 2.0, mobile wimax and online games For anyone who are interested in those, it is worth taking a close look at the innovations in the Korean market. Korean customers are known as fanatic early adopters of new technologies and services. Investigating their behavior and looking into the feedback from their experiences will definitely help you in terms of creating business ideas, finding new business opportunities, and formulating optimal strategies.

1. Copyright © 2007 VEYOND PARTNERS No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical, photocopying, recording, or otherwise — without the permission of VEYOND PARTNERS This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion. Korean TMT (Technology, Media, Telecoms) Sector and its Global Business Opportunities Yunho Chung (Veyond Partners)

2. © 2007 Veyond Partners. Strictly confidential Lessons from South Korea: When Broadband Meets the Mass Market Indeed, some operators are struggling to generate net revenue growth from the switch to broadband, and almost all countries still have a long way to go before broadband becomes a mass-market phenomenon. The lone exception is South Korea. Korea’s experience has important implications for other countries. We will focus here on three critical questions: What has caused the rapid penetration in Korea? How has broadband changed consumer behavior? And which players are likely to make money from broadband? Broadband's future: Lessons from South Korea For years, the telecom industry has scrutinized developments in South Korea, where a combination of public support and strong demand has created the world's most ubiquitous broadband network. Now that the market is saturated, there are new lessons to be learned from the South Korean experience. South Korea's broadband providers can no longer rely on higher subscriptions to fuel profitability. Instead, they must look for new growth engines, such as home networking and faster broadband, and develop skills beyond building and running a vast network. Their triumphs and failures will continue to provide lessons for the industry in other countries. USTR Foreign Trade Barriers – Korea 2004 STANDARDS, TESTING, LABELING AND CERTIFICATION The U.S. government is seriously concerned that a pattern of exclusionary practices is starting to emerge in the setting of standards for new technologies in the field of next generation mobile communications. Telecommunication As one of the world's most advanced telecommunications markets, Korea is actively commercializing a variety of cutting-edge wireless technologies, such as IMT 2000, cdma2000 1ev-do, and W-CDMA, as well as introducing terrestrial and satellite-based digital TV broadcasting. Korea, the Digital Laboratory of the Globe CEO of Google, Eric Schmidt The future is South Korea Tech firms try out latest in world's most wired society March 13, 2005 "It's still much more popular in Korea," said Brooke Richardson, MSN lead product manager. "It's not only that the U.S. is not so advanced in broadband. Mobile phone usage is not so high here either. MSN is bridging the two worlds of PCs and mobile phones, and Korea has that connectivity. We have incubated some of our stuff in Korea, like mobile instant messaging and mobile e-mail. We have also launched services there that the rest of the world was not ready for." South Korea leads the way July 28, 2004 "I didn't realize how much the Web had to offer until I got to Korea," said Renck, a programmer by training. "I couldn't appreciate it until I got here and saw what true high-speed access does to change your perception of how fast information truly moves.“ … Cumulative revenue from online content has similarly exploded. Companies that provide online games and services like the Cyworld blogging site have penetrated all segments of society and become a national obsession. Corporate executives chronicle their daily lives through blogs.

3. © 2007 Veyond Partners. Strictly confidential If you are in Korea… Media (TV) Banking Entertainment Commerce (Payment) Coupon Telemetics

4. © 2007 Veyond Partners. Strictly confidential déjà vu Déjà vu is the feeling that you have already experienced the things that are happening to you now.

5. © 2007 Veyond Partners. Strictly confidential 1. What is the most well known Social Networking Service in Korea?

6. © 2007 Veyond Partners. Strictly confidential 2. Is Google the No.1 Search Engine in Korea?

7. © 2007 Veyond Partners. Strictly confidential 3. Which company first started the commercialization of Mobile TV? 2006 will be a landmark year in the development of mobile TV, with the first commercial broadcast overlay networks outside Korea set to deliver live TV to mobile devices.

8. © 2007 Veyond Partners. Strictly confidential déjà vu ?

9. © 2007 Veyond Partners. Strictly confidential Korea. Here is future of the TMT world. Mobile TV WiBro (mobile WiMAX) Web2.0 high-end handset Game (mobile & online) N/W Equipment IPTV unified communication m-finance mobile OS/ platform mobile Advertisement FMC m-music Capability of Korean TMT advanced developed Global Players’ Concern high low Advanced Capability of Korean TMT = High Concern of Global Players Wireless N/W Infra Broadband N/W Infra RFID NON-EXHAUSTIVE

10. © 2007 Veyond Partners. Strictly confidential Mobile TV Mobile TV 2006 was a landmark year in the development of mobile TV, with the first commercial broadcast overlay networks outside Korea set to deliver live TV to mobile devices. Moreover, mobile TV of Korea will be the strongest ecosystem in the world.

11. © 2007 Veyond Partners. Strictly confidential Web 2.0 Targeting Text Multimedia Mass Niche Contents Type Technology heaven in S Korea (BBC, November 2006) Cyworld is an online social network in the same vein as Myspace, but with penetration rates that would make Rupert Murdoch green with envy. An astonishing 90% of Korean twentysomethings have a cute or not-so-cute personal avatar, living in its own 3D homepage. There is an air of impatience about the Koreans - they want the latest technology, and they want it now. An overcrowded, impatient, technological playground - Seoul is a fascinating place, and a great city for Click to play around in. Web 2.0

12. © 2007 Veyond Partners. Strictly confidential Mobile WiMAX International Telecommunication Union Approves WiMAX Technology as New IMT-2000 Standard Portland October 19, 2007 The WiMAX Forum is pleased to recognize the decision of the Radiocommunication Sector of the International Telecommunication Union (ITU-R) to include WiMAX technology in the IMT-2000 set of standards. This decision is of global importance to operators who look to ITU to endorse technologies before they invest in new infrastructure. The decision to approve the WiMAX Forum's version of IEEE Standard 802.16 as an IMT-2000 technology significantly escalates opportunities for global deployment, especially within the 2.5-2.69 GHz band, to deliver Mobile Internet to satisfy both rural and urban market demand. Mobile WiMAX

14. © 2007 Veyond Partners. Strictly confidential VEYOND PARTNERS’ main business model is to provide valuable Research/Insights/ Trends/Knowledge on Korean TMT (Telecom, Media & Technology) industry to the World. It also provides the Professional Connecting Service and Consulting/Advisory Services to Global clients who want to utilize from Korea’s advanced Digital Economy experiences. VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Yahoo, Hyundai and KTF. Veyond Partners providing the one week Korean TMT session +benchmark tour named ‘ Journey to Korean Digital Media’ to Norwegian Media Professionals Veyond Partners

15. © 2007 Veyond Partners. Strictly confidential Why Veyond Partners? Our service portfolio which includes Research, Consulting, and Venturing, rightly reflects the logical order of clients’ needs at each stage of the business. Veyond Partners provides its clients with insightful and perspicacious market intelligence through its research service by leveraging its Korean roots. By offering logical, proven, and practical solutions, Veyond Partners consulting helps its clients to solve business problems regardless of its nature such as what to, whether to and how to do so. Further, Veyond Partners is willing to be long term partners throughout the clients’ venturing; it either helps to find the right partner in Korea or becomes a partner itself by utilizing its extensive business networks. Veyond Partners stands by its clients as an advisor who is independent yet actively participating.

22. © 2007 Veyond Partners. Strictly confidential Clients’ Feedback on Veyond Partners’ Work Yunho is an extremely bright and dedicated person who runs a great company with great people. He is an excellent mentor for his young collaborators. His wonderful vision about how human capital should be valued in the consulting business is exemplary. Moreover, Yunho is incredibly well connected in the Korean industry, which makes him an excellent contact to have in Seoul Veyond Partners arranged the insightful journey to Korean Digital Media for our group of Norwegian journalists and editors to Korea in an impressive way. Yunho Chung, Managing Partner of Veyond Partners, is clearly very well connected in the Korean telecom and media industry. He also possesses expert views of the current status of - and on the future of mobile development, and the use of broadband and wireless communication in real business. On the more private side, he is also a warm and outgoing person you can trust! I can definitely recommend Yunho Chung both as a service provider and as a business partner Professor, Jan Ondrus Associate Director, Staale De Lange Kofoed Veyond Partners is a unique and competitive business partner to ADL. They are equipped with talented personnel having insights and expertise on Telecom, Media, Internet sector and are always on the edge to others. Their professional services to us played crucial roles on our assignments and we have strong trust on their advices to us. We enjoy working with them and especially the more challenging the projects their participation proves to be critical. Head of TIME Practice, (Telecoms, Information, Media, Electronics) Seoul Hyeoksoo Lee Head of New Business, Yohun Song We work closely with Veyond Partners for our new business development projects continuously and they always proved to bring the ‘Beyond Value’ to us. Their strong expertise on Digital Market coupled with great insights on Marketing Strategy provided valuable inputs on developing our new businesses. They are not limiting themselves with ‘Rigid Management Methodologies’ which I have experienced several times while working with Global Management Consulting Firms and are always creative on providing the right solutions to us. Due to their valuable support, we have close ties with them both in consulting and advisory.

23. © 2007 Veyond Partners. Strictly confidential Explore Veyond Partners’ Web 2.0 www.koreaninsight.com www.youtube.com/veyond www.slideshare.net/veyond www.flickr.com/people/18405208@N00

24. © 2007 Veyond Partners. Strictly confidential VEYOND HAUS, 310-13 Sangsu-dong, Mapo-gu Seoul, 121-829, Korea Phone 82 2 2233 4445 Fax 82 2 2233 4451 Yunho Chung Managing Partner, Veyond Partners E-mail: [email_address] LinkedIn: www.linkedin.com/in/yunhochung Veyond Partners’ WEB 2.0 Blog: http://www.koreaninsight.com Slideshare: http://www.slideshare.net/veyond YouTube: www.youtube.com/veyond Yunho Chung is Managing Partner of VEYOND PARTNERS which he founded in 2005. VEYOND PARTNERS’ main business model is to provide valuable research/insights/trends, professional knowledge services of Korean TMT (Telecom, Media & Technology) industry to the World. He started VEYOND PARTNERS to response to the Global TMT community’s strong need to know more on Korean TMT industry as he found that there were insufficient services available to serve that needs. VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Hyundai and KTF. Prior to VEYOND PARTNERS, Yunho worked as a Management Consultant in Accenture focusing on Communication & High Tech Industry and during his time in Accenture he has done numerous projects serving clients in Wireless, Fixed, Online Company and more. He holds Master Degree in Management from LSE (London School of Economics). Recently He appeared in several conferences/seminar/media including Wireless World Forum, Radio Television Hong Kong, Norwegian Institute of Journalism, SK Telecom delivering the speech on mobile related topics such as Mobile TV, UGC, SNS, WiBro, Web 2.0 and Blogging.