Everybody is talking about Mobile TV. Businesses want to ‘Monetize’ from it. The mobile industry is also very interested in capturing its share in this arena. What are the factors we should consider when entering the Mobile TV arena? Yunho Chung, Managing Director of Veyond Partners, presented these slides at Mobile TV Asia Summit 2007, hosted by Informa

1. 5 th December 2007 Accelerating the Uptake of Mobile TV in Asia

2. VEYOND PARTNERS’ main business model is to provide valuable Research/Insights/Trends, Professional knowledge services on Korean TMT (Telecom, Media & Technology) industry to the World. It also provides the Professional Connecting Service to the Global clients who want to find the most suitable business partners to monetize from Korea’s advanced Digital Economy experiences. VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Hyundai and KTF. Veyond Partners

3. What is Mobile TV?

4. Short Video

5. Session Theme Everybody is talking about Mobile TV. Businesses want to ‘Monetize’ from it. Mobile Industry is also very much interested in capturing its share in this arena. What are the factors should we consider when entering the Mobile TV arena?

6. Mobile TV in Korea, Success or Failure Many people from all over the world claim that Korea is the most strong player in Mobile TV. True. But by what means? If we look at the numbers of who use mobile TV in Korea, the answer is 'YES'. (Now more than 7 million people watch mobile TV in Korea). From the point of profitable business, Korea still has long way to go. Despite the fact that mobile TV exists for more than two years in Korea, specific conditions of the Korean market hinder its development to full potential.

7. How can you make money with Mobile TV Advertisement Subscription

8. Short Video Interview With RTHK

9. What should you consider if to do Mobile TV? Entry Strategy Mobile TV will be only favoured by some specific segment for some time. Know who they are?

10. What should you consider if to do Mobile TV? Quality & Coverage Unless customers feel that they are ensured for the stable quality and coverage, Mobile TV still has long way to go.

11. What should you consider if to do Mobile TV? Contents Time critical contents such as Sports, News are popular as well as well Entertainment shows and drama also performed well.

12. What should you consider if to do Mobile TV? Communication Trying to deliver what Mobile TV can offer to customers is always the most difficult part. The clue can be the ‘Personal Experience’.

14. Q & A

15. VEYOND HAUS, 310-13 Sangsu-dong, Mapo-gu Seoul, 121-829, Korea Phone 82 2 2233 4445 Fax 82 2 2233 4451 Yunho Chung Managing Partner, Veyond Partners E-mail: [email_address] Veyond Partners’ WEB 2.0 YouTube: www.youtube.com/veyond LinkedIn: www.linkedin.com/in/yunhochung Blog: http://mobile-korea.blogspot.com Yunho Chung is Managing Partner of VEYOND PARTNERS which he founded in 2005. VEYOND PARTNERS’ main business model is to provide valuable research/insights/trends, professional knowledge services of Korean TMT (Telecom, Media & Technology) industry to the World. He started VEYOND PARTNERS to response to the Global TMT community’s strong need to know more on Korean TMT industry as he found that there were insufficient services available to serve that needs. VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Hyundai and KTF. Prior to VEYOND PARTNERS, Yunho worked as a Management Consultant in Accenture focusing on Communication & High Tech Industry and during his time in Accenture he has done numerous projects serving clients in Wireless, Fixed, Online Company and more. He holds Master Degree in Management from LSE (London School of Economics). Recently He appeared in several conferences/seminar/media including Wireless World Forum, Radio Television Hong Kong, Norwegian Institute of Journalism, SK Telecom delivering the speech on mobile related topics such as Mobile TV, UGC, SNS, WiBro, Web 2.0 and Blogging.