1. Digital Professionalism:
Social Media Discourse
in the
Health Sciences Faculty
in 2012
Veronica Mitchell & Nicole Southgate
Education Development Unit
Health Sciences Faculty
University of Cape Town, South Africa
2. Respect ?
Illustration by Stacey Stent for Dick Ng'ambi, UCT
3. Our online world
Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920 (CC BY)
8. in the
Health Sciences
Enhancing professionalism
& / or
Undermining professionalism
9. Guidelines on social practices
balance & boundaries needed
openness vs constraint
10. Guidelines
United Kingdom New Zealand & Australia
http://www.bma.org.uk/images/socialmediaguidancemay2011_tcm41-206859.pdf http://www.waikatodhb.govt.nz/file/fileid/37681
11. Guidelines
Public space
Permanence of posts
Trackable details
Representing the university & profession
Policies in development
•
Should Healthcare Organizations Use Social Media: A Global Update
http://www.csc.com/health_services/insights/80626-should_healthcare_organizations_use_social_media_a_global_update
12. Social Media
Where are we ?
Digital Learning Futures presentation on SlideShare, Slide 5 (CC BY-NC-ND)
13. Connecting with others
by communication channels
having a voice
as Health Science students
in public spaces
14. Knowledge
Empathy
Reflection
Olckers, L., Gibbs, T, & Duncan, M. (2007) Developing health science students into integrated professionals: A practical tool for learning. BMC Medical
Education 7:45. [Online]. (CC BY) Available: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2186307/
15. Join Facebook
or
Assess your own FB
with neighbour
BY SA http://www.flickr.com/photos/marcopako/2391747442/sizes/m/in/photostream/
16. Facebook
Friend or Foe ?
User Unlike Comment Share
43 minutes ago
The registrar missed
the pneumothorax
today – what a fool!!
Inappropriate
Unprofessional
Doctor image from Microsoft ClipArt (MS service agreement)
Icon by http://dryicons.com (Free License Agreement)
17. Profile photo
Who will choose
to invite Veronica to be a friend
on Facebook?
18. Profile photo
Who will choose
to invite Nicole to be a friend on
Facebook?
20. Personal learning environment
in the Health Sciences
Self-regulation
as a
Health Professional
Image: David Castillo Dominici / FreeDigitalPhotos.net
3d Man With Multiple Arrow Paths (standard-free license)
21. What are your tweets saying about you?
twitter-logo By Aron1971
http://www.flickr.com/photos/24489285@N07/3268768970/lightbox/ (CC BY-SA)
Bottom Icon by http://dryicons.com (Free License Agreement)
23. Benefits
Sharing experiences
Openness & transparency
Expanding horizons of knowledge & experiences
Increased potential learning resources
Promoting personal agency
Up to date information
Building a Community of Practice
24. Caution / Protection
Sharing experiences
Personal containment – find other sources
Undermining others – e.g. defamatory statements
Confidentiality re patients / facilities
Informed consent
e.g.
25. Prote
ction
Online ethical awareness
Do no harm
Yourself
Patients
Colleagues
Facilities
26. Summary
Social Media
http://www.flickr.com/photos/loop_oh/4313629167/
By Rupert Ganzer (CC BY-ND)
Evolving
Open space
Affording opportunities through connectivity
Caution re consequences
Ethical concern is paramount
27. Who am I online
?
Discussion
Digital Professionalism: Social Media Discourse in the Health Sciences Faculty
by Veronica Mitchell and Nicole Southgate
is licensed under a Creative Commons Attribution-NonCommercial 2.5 South Africa License.
Images used in this presentation still retain their previous license agreements.
28. How are we doing as your facilitators in
this social media conversation ?
Evaluation please
?
Images from Microsoft ClipArt (used under MS service agreement)
Hinweis der Redaktion
Discussion through presentation
Familiar sight? Students ahead of many educators
Policies still catching up
Reliability Windows for searching
Primary Health Care
New issues arising as technology progresses
Policies to guide us are now emerging
Where are we? Interactive stand-up exercise re frequency of Facebook – use of Facebook & Twitter
Who will choose to invite me to e a friend?
Text Photos How appropriate are they in terms of your professionalism What does your personal profile say about you?
Personal vs Professional Colleagues Patients Insight into our lives Privacy settings
Dynamic out of seats – in a line With explanations Re pictures, you can untag yourself
Dynamic out of seats – in a line With explanations Re pictures, you can untag yourself
Self-regulation
Tweet
We take ownership of what we do and say – there’s an open digital space for each individual unlike before
Importance of self-awareness
What went well? What suggestions do you have for improvement? Any special comment that you would like to share