Discussion slides from the session at Boston University on October 17, 2011.

1. IT Everywhere:
Why Do We Care &
What Does it Mean for
the CIO?
Professor N. Venkat Venkatraman
Boston University
@NVenkatraman October 2011

2. IT Everywhere:
Why Do We Care &
What Does it Mean for
the CIO?
Professor N. Venkat Venkatraman
Boston University
@NVenkatraman October 2011

4. 1.IT Leadership: Beyond Cost Center
2.Five Webs -- “IT Everywhere”
3.Implications and Lessons for CIOs

5. DIGITAL TECHNOLOGIES

6. Products Services
DIGITAL TECHNOLOGIES
Processes

7. Compute Connect Cloud
Moore’s Law Metcalfe’s Law Bandwidth Law

8. Business IT
Strategy Strategy

9. Business IT
Strategy Strategy

10. Business IT
Strategy Strategy

11. Innovation
Business IT/IS
Managers Managers
Implementation

12. Innovation
Business IT/IS
Managers Managers
Implementation

13. Innovation
Business IT/IS
Managers Managers
Implementation

14. Innovation
Business IT/IS
Managers Managers
Cost
Center
Implementation

15. Innovation
Business IT/IS
Managers Managers
Profit Cost
Center Center
Implementation

16. Innovation
Growth
Center
Business IT/IS
Managers Managers
Profit Cost
Center Center
Implementation

17. Innovation
Growth Invest
Center Center
Business IT/IS
Managers Managers
Profit Cost
Center Center
Implementation

18. Business Consumer
Business
Consumer

19. Business Consumer
B2B B2C
Business
Your
Company
C2B C2C
Consumer

21. 1995 2011 2015

23. Mobile Social Realtime
Web Web Web
‘The Next Internet’
Machine Media
Web Web

24. Mobile Social Realtime
Web Web Web
Machine Media
Web Web

25. 1. Mobile Web

26. 5 billion mobile subscriptions
today

28. !
5 billion
smartphones
by 2016

29. +
Role of Apple Role of ‘Apps’

30. 466,675 Apps
106,250 Publishers

34. 1. Fastest consumer device to achieve
$1 billion in sales (4 months)
2. 100,000 native iPad apps
3. iPad internet usage on par with
traditional PCs
4. A major gaming platform
5. Significant enterprise adoption
6. No credible competitor in 18 months

36. +
Role of Google Role of Android

40. Cloud

41. Cloud
Browser

42. Cloud
Browser
Sync

43. Cloud
Browser
Sync

50. Sometime in 2012.....
>
500 million annual units 400+ million annual units

52. The Mobile Web....

53. The Mobile Web....

55. So, How are companies
experimenting with mobile web?

63. WHAT ABOUT VISA?

66. So, What’s Your Mobile Web Strategy?

67. 2. Social Web

69. DO YOU KNOW FACEBOOK?

70. +69%
DO YOU KNOW FACEBOOK?
-9%

71. http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png

72. Total time spent > Google 70% Outside USA
50% log on everyday
~ 700 Million
>350M log on using mobile devices
http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png

73. Total time spent > Google 70% Outside USA
50% log on everyday
800
X
~ 700 Million
>350M log on using mobile devices
http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png

76. B2C B2C
FB
C2C
C2B
Web

77. B2C B2C
FB
C2C
C2B
Web

79. Adapted from Janice Diner

80. September 22, 2011

83. WP Social Reader
Facebook App
Personalize Socialize
Content Experience
on the Webpage in Social Web

84. The Social Web....

85. The Social Web....

86. So, What’s Your Social Web Strategy?

87. 3. Media Web

90. 3 billion views every day

91. 3 billion views every day
Average person 15 minutes per day

92. 3 billion views every day
Average person 15 minutes per day
48 hours of video uploaded every minute

93. 3 billion views every day
Average person 15 minutes per day
48 hours of video uploaded every minute
70% outside USA

94. 3 billion views every day
Average person 15 minutes per day
48 hours of video uploaded every minute
70% outside USA
94% of Adverting Age’s 100 advertisers run
campaigns on

95. Live Movies
Shows

97. WS ..
N VIE
ILLIO
NE B
ST O
F IR
48.5 Million Views in 30 days!

101. Facebook and the Media Web

108. Michael Lang, CEO Miramax

110. You
Me

111. Your Movies
You
Other Movies
Me
My Movies

112. Your Movies
You
Other Movies
Me
My Movies

113. The Media Web....

114. So, What’s Your Media Web Strategy?

115. 4. Real time Web
“Do you tweet?”

116. 200 million tweets a day

117. 14,549,128 3,881,566
10,580,930 13,433,561

120. Tweeting and Retweeting about
the Japanese natural disaster

130. @blockbuster

131. Realtime Web

133. Strength Sentiment
Passion Reach

134. The Realtime Web....

135. So, What’s Your Realtime Web Strategy?

136. WEAVING THESE WEBS
TOGETHER...

137. Command Centers

141. To Become the “Largest
Participatory Brand in the World”

144. Websites now integrate Facebook,YouTube and Twitter
1
2
3

145. Moment of Truth

146. Zero
First Moment of Truth
X

148. 5. Machine Web
(Devices)

151. Automobile as a computer on wheels
connected to the network

152. GM OnStar:
Remote Door Unlock & Remote Start

154. GM OnStar:
Remote Vehicle Slowdown

155. GM OnStar:
Remote Vehicle Slowdown

158. MyFord Touch

161. ‘Automotive Ecosystems’

162. ‘Automotive Ecosystems’

163. Mobile Social Realtime
Web Web Web
Machine Media
Web Web

164. Mobile Social Realtime
Web Web Web
‘Your Company’
Machine Media
Web Web

165. DIGITAL TECHNOLOGIES

166. Products Services
DIGITAL TECHNOLOGIES
Processes

167. +
Compute Connect +
Cloud
Moore’s Law Metcalfe’s Law Bandwidth Law

168. Impact Today Impact Tomorrow
Mobile Web
Social Web
Media Web
Real time Web
Machine (device) Web
Low - Medium - High Low - Medium - High

170. Questions for YOU

171. Questions for YOU
• How do these five webs impact the future of
your business?
• Have you recognized the shifts and responded
to them?
• Are CIOs part of the conversation &
transformation?

172. Innovation
Growth Invest
Center Center
Business IT/IS
Managers Managers
Profit Cost
Center Center
Implementation

174. “The difficulty lies not
so much in
developing new
ideas as in escaping
from old ones.”

176. Good Luck!!
twitter
email: @NVenkatraman
venkat@bu.edu