On Target 2014 is the Go-To Conference for B2B Sales & Marketing. How to increase win rate with new sales and marketing technologies ?
Julian Archer talks about the changing world and how the B2B marketing budget is being spent in different parts of the world and the effect and ROI of the different activities.
2. Adopting to new B2B buyer behaviour
in a connected and digital world
Julian Archer
Research Director
Demand Creation Strategies
LinkedIn: julianarcher
Twitter: JulianArcher
julian.archer@siriusdecisions.com
Tel: +31 653392741