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”How can social selling and
pipeline marketing be used
to influence B2B buying?”
Pipeline Marketing™
Pipeline Marketing™

Social selling
Pipeline Marketing™

Social selling

Cold calling and dating?

The Pipeline Marketing Company
Pipeline Marketing™

Social selling

1. Visit profile

The Pipeline Marketing Company
Pipeline Marketing™

Social selling

2. Comment on a post

The Pipeline Marketing Company
Pipeline Marketing™

Social selling

3. Send InMail or Email
Hi Jill. I really liked your post about phone based qualification of leads.
Vendemore has 400+ clients in 13 countries. We work with 50+ consulting firms such as
Accenture, CGI, Tieto and also many mid sized consulting firms.
In already made framework agreements they typically struggle to win each transaction.
This is difficult since the sales people can’t access all individual buyers inside a large
organisation.
I will try to reach you on the phone between 8 and 10 on Tuesday. I hope that is ok.
Regards
Christopher Engman
The Pipeline Marketing Company
Pipeline Marketing™

Social selling

4. Call

…at least double hit rate

200%
The Pipeline Marketing Company
Pipeline Marketing™

Social selling

1.
2.
3.
4.
5.
6.
7.

Visit profile
Wait
Comment on a post
Wait
Send InMail o Email
Wait
Call

The Pipeline Marketing Company
Pipeline Marketing™

Social selling

Cold calling and dating?

The Pipeline Marketing Company
Pipeline Marketing™

Pipeline Marketing
Pipeline Marketing™

Pipeline Marketing

Large complex deals
Cross selling
Framework agreements

The Pipeline Marketing Company
Pipeline Marketing™

Pipeline Marketing
Products/Services
Customers

U

V

Y

Z

€

--

--

--

--

--

--

€

C
D

X

€

A
B

W

--

€

--

€

The Pipeline Marketing Company
Pipeline Marketing™

What can we do?
Run marketing towards the
whole buying organisation
Pipeline Marketing™

Advertise…
Only people working in the
organisations you choose.

Marketing towards the buying organisation during the sales cycle

The Pipeline Marketing Company
Pipeline Marketing™

Advertising, films, social media, articles are
targeted to the buying organisation
Pipeline Marketing™

Banner pushing references and raising questions

The Pipeline Marketing Company
Pipeline Marketing™

Video about how the international banks become
social using IBM

The Pipeline Marketing Company
Pipeline Marketing™

Content feed through Twitter in a banner

The Pipeline Marketing Company
Pipeline Marketing™

Download banner promoting 3 reports about
banks (customers and sales/marketing channels)

Marketing towards the buying organisation during the sales cycle

The Pipeline Marketing Company
Pipeline Marketing™

Facebook targeting your prioritised accounts

The Pipeline Marketing Company
Pipeline Marketing™

10x
The Pipeline Marketing Company
How we can use social selling
and pipeline marketing to
influence B2B buying?
Pipeline Marketing™

Social Selling

Pipeline Marketing
Social Selling + Pipeline Marketing The Sales Conference

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