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On Target 2014 Introduction Bob Apollo Inflexion-Point
B2B tech-based
crossing the chasm
escape velocity
redefining markets
creating new categories
struggling to
stand out…
late to the party…
shifting information power…
more stakeholders…
too few top performers…
l o n g e r sales cycles
declining win rates
some organisations
are managing to
do much better…
fewer, smarter field sales people…
CONTENT
MARKETING
MARKETING
AUTOMATION
PIPELINE
MARKETING

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On Target 2014 Introduction Bob Apollo Inflexion-Point