Computer animation in marketing and advertising is in a class by itself, as a communications medium. While it shares some characteristics of other visual mediums such as video, it has unique attributes that no other marketing medium can equal.

1. Marketing WithMarketing With
Computer Animation:Computer Animation:
7 Reasons Why Your7 Reasons Why Your
CompanyCompany
Should Use ItShould Use It

2. • Computer animation in marketing and advertising is in a class by
itself, as a communications medium. While it shares some
characteristics of other visual mediums such as video, it has unique
attributes that no other marketing medium can equal.
• Let's take a look at 7 reasons why your company should tap into the
capabilities of this dynamic medium

3. Quick visual summaryQuick visual summary
• Perhaps no other medium can match 3D animation to show a quick visual
summary of even the most complex product idea. It's the visual equivalent
of a "sound bite". Ideal for packing the most information into the shortest
T.V. air time. Infomercials are a perfect example. What about industrial
marketing? In boardroom presentations to high - ranking executives 3D
animation is scoring major points. "Big - picture" generalists like CEOs often
have little patience with a slow build - up of detail and data. They demand
of anyone who communicates with them to get to the point quickly.
Animation does exactly that.

4. Dynamic, time - based mediumDynamic, time - based medium
• Like video and audio, animation communicates over a time line. It is a
dynamic medium that uses motion to tell a story or make an impact in some
way. This capacity clearly puts it ahead of print for demonstrating any
product or system that either moves or evolves over time. For example, the
parts of a complex truck suspension system rotate, shift and bend.
Animation reveals these dynamics far better than print, which is static.

5. Easily grab attentionEasily grab attention
• A startling or unusual sequence, a sudden move, the shimmer of computer
generated special effects; all of these animation techniques grab attention
effectively. And that's the number one prerequisite to communicating with
your market. Remember the classic advertising formula? A.I.D.A.
Attention, Interest, Desire, Action.

6. Show what cannot beShow what cannot be
photographedphotographed
• This is truly where animation shines; there are no limits to what can be
shown with computer animation! Hollywood is irrefutable evidence of this.
3D animation can fly through the solid steel of an automobile engine into
the cylinders and pistons, do an extreme zoom from outer space down to an
atomic nucleus in 3 seconds, anything…if you can imagine it, an animator
can create it. (With enough budget, of course). For marketers this means
you can demonstrate a product in ways that are way beyond what
conventional photography can show.

7. Show what has not been builtShow what has not been built
yetyet
• Related to the above, massive engineering and architectural projects are
sold long before construction begins. Computer animation techniques such
as ray - tracing and radiosity contribute photographic realism to
"walkthrough" animations, so the audience is made to feel like they are
looking at a film of the real thing. And with HD TV technology and huge
flat panel displays, 3d animation can make the viewer feel like they are
truly inside the space.

8. Position a company asPosition a company as
technologically sophisticatedtechnologically sophisticated
• 3D animation can take an ordinary, mundane product and impart an
intense "high - tech" look and feel to it. A Gillette razor becomes ultra - sleek
like a jet plane in recent ads. Supporting graphic design elements as well as
a touch of Hollywood special effects help make this work, but pace of
movement, lighting and camera work contribute as well. No other medium
elevates a product's perceived qualities in quite the way animation can.

9. Emphasize style and glamourEmphasize style and glamour
• The cosmetics and auto industries are some of the most experienced
practitioners of marketing with computer animation. They use it to create
an aura of mystery and excitement (in the case of auto makers) or glamour
and chic (cosmetics). In the TV advertising of auto makers, 3D computer
models take the place of actual cars much more often than the public
knows. Combined with slick video editing and photography, animation can
be used to enhance the appearance of any product. And when much of the
appeal of a product is its appearance, animation adds major value to the
broadcast marketing of the above industries.

10. • Those are just a few of the many compelling reasons to use computer
animation in your marketing. There's no other medium quite like it!

11. About us
Veetil Digital is a part of the highly diversified Veetil Group of companies. We are
a total digital services company covering all aspects of business. Our objective is to
make your life easier by taking care of all your digital needs that include 3D
visualisation solutions for your design and marketing requirements, software and
web based solutions for all your business processes thus making them more
efficient and effective.
Contact
Veetil Digital Services
P.O.Box 2149, carlisle North,
Perth,
WA 6101,
Australia
Website: www.veetildigital.com.au