Word of Mouth presentation

1. Sparking Passionate Word of Mouth October 26, 2006 Virginia Miracle

2. Giving consumers a reason to talk about your products and services and providing the appropriate venues for those conversations to take place.

3. Create remarkable experiences Empower customers to take ownership of your brand

6. What’s different about WOMM? Great WOM marketing is a conversation, not a monologue. “ Let go of the fallacy that your brand belongs to you. It belongs to the market.” -Alex Wipperfurth

7. Word of mouth is the chief influencer when it comes to purchase decisions, no matter the age group. SIMMS 2005

9. Where are these conversations happening?

10. So, WOM Includes this

11. And also includes this

12. The 6 Ts of WOM Marketing Plan TALKERS TONE TANGOS TOPICS TOOLS TRACKING

13. In N Out Burger

14. Moe’s

15. Citizen Marketing

20. Welcome kit features critical offline tools - numbered scissor, welcome book, fisk discs

21. FSKATR 3 Lead Fiskateer Stephenie surprised everyone by ordering a Fiskateer customized license plate. This type of activity helped more than triple online conversations regarding Fiskars in the first 12 weeks of the program.

25. Recommended Reading

26. People don’t trust your company. People trust people. People they know. People who they seek out for their opinions and recommendations.

27. Krispy Kreme