3. It happens every day around the world…
Visitors add something to their shopping cart…
And leave your online shop for whatever reason…
On average 65%* of your visitors leave during the check-out process

4. So what is the problem?

5. So what can we do?
How can we turn more visitors into customers?

6. Keep visitors on your online shop (on-site)
Remarket your lost visitor (off-site)
Display advertising

7. Start by optimizing your customer journey to keep them on the site:
Clear & brief check-out steps
Clear costs & be upfront about your costs
(More) Payment options
Save wish lists
AB & Multivariate tests
WHAT ELSE CAN YOU DO?

8. Not showing the searched product on the landing page
Visitor hits the back button to go to search engine
So engage with your leaving visitor
Offer product they were searching for before they leave
REDUCE YOUR BOUNCE RATE

9. RE-ENGAGE WITH YOUR LEAVING VISITOR
1) Visitor tries to leave the site
2) 1 out of 2 is curious and stays to read your message
3) Trigger your visitor with relevant and specific messages

10. Find out how
TRIGGER THEM TO STAY

11. Help converting

12. Promocodes

13. Feedback

14. 1) Visitor tries to leave the site
2) Visitor is triggered by service tool
3) Visitor leaves e-mail address & receives an e-mail with basket
OFFER SERVICES –by e-mailing their basket for later

16. 2) Visitor leaves check-out prematurely, but e-mail address is captured real-time
1) Visitor fills in the registration form
3) Visitor receives service e-mail concerning abandoned basket
OFFER SERVICES -Remind your visitor of their abandoned shopping cart

18. NOT JUST AN(OTHER) E-MAIL
Be relevant and specific, some examples:
Personalize & tailor it to your visitor (e.g. criteria filter: gender or value)
Promotional offer (e.g. over a certain value)
Product feed & Recommendations (e.g. show them the products)
Multi-lingual & globally compliant
AB testing (e.g. test what visitors want)
Optimize your campaign for the highest and best ROI

19. DISPLAY ADVERTISING
This is very effective,
If you do it the right way.

20. Set demands
Control over your campaign (e.g. frequency cap –no spamming)
Transparency (e.g. realtimeperformance)
Creative freedom (e.g. only high quality ads for your brands)
WHO
WHERE
WHEN
TOP OF MIND
PROSPECT for relevant new traffic&
YOUR SITE
RETARGET your lost visitors

21. HOW WE CAN HELP YOU WITH YOUR