The document discusses how the company Intelen uses social networks and game mechanics to motivate energy efficiency. It founded in 2006 and creates applications that monitor home energy use through social networks. A key point is that social awareness and competition can drive reductions in energy consumption. Intelen conducted a project showing users engaged for over 3 hours daily in energy games on social media, reducing costs by 2,200 euros and energy use by 29% on average. Scaling adoption faces challenges in maintaining long-term user engagement.
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OECD final prize PPT on Social Energy Game Mechanics
1. Welcome to the Social Smart Grid
Energy monitoring through Social networks
Dr. Ing. Vassilis Nikolopoulos
CEO and co-founder
OECD Copenhagen - 19/1/2012
2. Use of Social Networks to change Energy behaviors
Founded in 2006 as R&D, legal entity from 2010
Deals with Web 2.0 smart metering & social energy nets
Applications on Social Soft Grid & Energy Informatics
- New vision: Social Energy Networks and Game mechanics
OECD Copenhagen - 19/1/2012
3. - Human brain creates motivation when the result follows actions
Social energy
game mechanics motivation
competition awareness
incentives
- Social Awareness drives energy efficiency
OECD Copenhagen - 19/1/2012
4. Utility Energy Analytics
Smart Meter Data
Metering Management 2.0
OECD Copenhagen - 19/1/2012
5. Intelen Solutions
Human behaviors Building behavior
Game mechanics Facility management
Building Process
Demand response 2.0
Smart Meters Analytics
Basic MDM system with embedded Analytics engine
OECD Copenhagen - 19/1/2012
6. Proof of value project
•A 12 week project (Feb-May 11)
• Prove that through competition
and games in Intelen & Facebook
platform, a noticeable shape of
demand can be achieved.
Results:
AVG Engagement time 23 min
AVG Playing time 3,6 hrs/day
AVG annual cost reduction
2.200 €
during games
AVG energy reduction during
29%
games
OECD Copenhagen - 19/1/2012
9. Scaling up and difficulties
Adoption of social media increased penetration
Use of modern “gamification” with live incentives
However we need to maintain user’s engagement
Green CSR and ISO policies can speed-up engagement
Social viral marketing and social Green acceptance to
become a standard ? (Social Green actions)
OECD Copenhagen - 19/1/2012
10. Advises…
Social networks can boost penetration
Social groups create awareness -> motivation -> habits
Use Social media & directed social services for adaptation
Apply Game mechanics and offer social incentives
Alter social energy behavior and build reward schemes
OECD Copenhagen - 19/1/2012
11. Join communities and save energy…
Googling: intelen
v.nikolopoulos@intelen.com
http://gr.linkedin.com/in/vnikolop
http://twitter.com/intelen
http://www.intelen.com
OECD Copenhagen - 19/1/2012