1. Online Reputation Management

2. Online Reputation & Personal
Brand
 What is reputation?
 What is online reputation?
 Google your name
 Do employers use social media to screen
potential employees?
 Personal Brand tells people who you are
 Mistakes people make with online
reputation / brand

3. Photos That Are A No-No!

4. Statuses That Are A No-No!

5. Where to Find Information
 Search engines, social media, directory
sites
What To Do When You Find It
 Google search and Google alerts, update
friends lists, and security settings
 Keep personal and professional lives
separate

6. Ramifications
 Potential employers, clients, or colleagues
 Identity Theft
 Potential legal ramifications
Correct or Create
 Think before you post
 How would it look to family
 Delete accounts you no longer use
 Remove content
 Bury bad content